Ukubhloga kweShishini: Amaqhinga amatsha eNja ezindala

ukuqala kokubhengezwa kwamashishini

Akukho mntu unokuphikisana nokuqinisekileyo ulawulo lweeblogi ngokuthandwa kwaye, emva koko, isikhundla seinjini yokukhangela. Ukuthandwa kweeblogi kuvela kule ndlela intsha yokunxibelelana eye yavela kwiwebhu- iyomelele ngakumbi, ayicocwanga kwaye ayinyani.

I-Technorati ilandelela ngaphezulu Iibhlog zesigidi se-112.8 Okwangoku amawaka ebhlogi ayenziwa iyure nganye. Izicelo zomthombo ovulekileyo njenge WordPress, zebloga, okanye ITypepad kunye neVox yenza ukubhloga kube lula. Kwinkampani nganye, ukuba ayilo lonke isebe le-IT, uyakufumana ubuncinci umntu ebhloga. Ilula:

Bhala + Papasha = Ibhlog?

Izandi zilula, akunjalo? Yiyo kanye le ndlela baphathwa ngayo abacebisi xa singena kumbutho kwaye sixoxa ngokubhloga njengenxalenye yeendlela zokuthengisa ngokubanzi. Iinkampani zixoxa ngokubhloga ngokungathi yinto kuluhlu lokujonga lwe-2008. Buza inkampani ukuba ibhlog kwaye ufumana uxanduva "yup". Ukuba abenzanga njalo, babuze ukuba bajonge kweliphi iqonga kwaye baphendule ngayo nayiphi na “inkululeko”.

Akukho lula kangako

Ukuba ukubhloga ngokuhlangeneyo kwakulula, kutheni inani leeblogi lisehla nje? Kukho izizathu ezimbalwa:

  • Incoko ezimdaka azitsali bafundi.
  • Iiblogi zeshishini ziguquka zibe ziimpapasho ezihlaziyiweyo.
  • Izihloko azivelisi zimvo okanye ukulandelwa komkhondo.
  • Izithuba azinabuntu kunye nobunkokeli bokucinga.

Ngamafutshane, isizathu sokuba iiblogi zeshishini zisilele kukuba iinkampani zithatha indawo yesicelo sokubhloga kwinkqubo yolawulo lomxholo.

Amashishini afuna uncedo!

Zimbini izitshixo ekuphumeleleni ukubhloga ukuba amashishini angahoyi kwaphela:

  1. Isicwangciso.
  2. Iqonga elixhasa iqhinga.

Nawuphi na umntu we-IT onamandla ombono anokuphosa iWindowsPress kwiserver kwaye anike i-CEO ukungena ngemvume. Le yindlela eqinisekileyo yomlilo yokuqinisekisa ubungakanani bebhlog yakho yeshishini. Kufana nokuphuma kwaye uqalise ishishini lokugcina i-lawncare kuba uqikelele indlela yokuqalisa umatshini wakho wokutshiza utshani.

  • Ukufumana igunya kunye neziphumo zeinjini yokukhangela kufuna uhlalutyo olunzulu lweshishini lakho, abakhuphisana nalo, ubukho bewebhu ngoku kunye nalapho ungathanda ukuba ibekhona.
  • Ukuphumeza iqonga lokubhloga elikhokela ibhloga ngokungazenzisiyo ngenkqubo yokuthumela, inceda umbhali ongenabuchule kwezobuchwephesha avelise umxholo ophuculweyo, emva koko acwangcise ngokuzenzekelayo umxholo wokufumana iziphumo zokukhangela (kugqitywe kuhlalutyo lwangaphambili kunye nesicwangciso) sisitshixo kwimpumelelo yebhlog yeshishini.
  • Ukubhloga ayisiyompumelelo yobusuku bonke. Iziphumo ezinkulu zebhlogi zifuna amandla kunye nohlalutyo rhoqo kunye nokuphuculwa. Ngokubhloga kweshishini, ndingakhuthaza indlela yeqela apho iqela liqinisekisa ukuba abantu bayasebenza kwisicwangciso esiliqili kunye neshedyuli.
  • Umxholo awuqhutywa okanye uvunyiwe nguNtengiso. Ukuba kukho ngca Kuya kufuneka ukuba incoko ibe nayo, ihlala ikho ngenxa yefayile ye- hla mbulula Umxholo ngumzalwana omkhulu.

Isicwangciso-qhinga + Bhala + Papasha + Ukulungiselela = iBhlog yeShishini!

Ndiyayithanda iWindowsPress kwaye le bhlog ayizukutshintsha kuleqonga lokubhloga. Nangona kunjalo, oko akuthethi ukuba i-WordPress sisisombululo esifanelekileyo. Kwisikrini sam esithi 'Yenza iNew Post', akukho zindlela zingaphantsi kwe-100… iithegi, iindidi, inqanaba, isicatshulwa, ukulandelela umkhondo, amagqabantshintshi, iiping, ukhuselo lwegama eligqithisiweyo, amasimi esiko, ubume beposi, izithuba ezizayo…. ncwina. Phosa le screen phambi kwakhe nabani na kwaye kuyothusa!

Ishishini lakho akufuneki lifundise abasebenzisi ngendlela yokusebenzisa iqonga lokubhloga. Kuya kufuneka ukwazi ukungena ngemvume ngokwenyani, uthumele kwaye upapashe. Vumela isicelo senze konke okunye!

Igama elingundoqo

Nanku omnye umzekelo wento emnandi oza kuyifumana kuyo Isiqulatho seBlogware, Isixhobo sokunceda umbhali ukuba agxile kumagama aphambili kunye namabinzana kwisithuba sakhe ukuze abe nakho ukufumana iinjinjini zokukhangela.

Ukuba ubhala ambalwa kakhulu okanye uninzi lwamagama aphambili kunye namabinzana, amanqaku akho aya kulahla! Isixhobo esincinci esinomdla esibhaliweyo ngumhlobo, uPJ Hinton. Ababhali bayacetyiswa ukuba babhalele umfundi, kodwa banokukufezekisa oko kwaye Ukuxinana kwegama eliphambili ngesixhobo esikrelekrele ngolu hlobo.

igama eliyintloko lesikrini

Isixhobo esifana neCompendium siza neqela leengcali ezikunceda ukuba wakhe isicwangciso, kunye nesicelo esikunceda ukuba usebenze ngokukuko kweso sicwangciso. Kwaye awudingi nokuba umntu wakho we-IT azibandakanye! Ukuba awunqweneli ukubona ibhlog yakho yeshishini iye ezantsi kwimibhobho, fumana abantu abafanelekileyo kwaye ufumane isixhobo esifanelekileyo sokwenza nayo.

Ndonwabe ngotyelelo lwekofu kunye noChris Baggott ngale ntsasa (uthumele malunga nophando lweForrester kwibhlog, nayo.

Isihlomelo is Ukusebenza-ukugxila kumxholo kunye nokuqhuba iitoni zezithuthi kumashishini abhalisileyo. Abafundi bayazibandakanya kwaye bayabuya- kwaye amashishini ayakhula kwiziphumo. Lixesha elinomdla lenkampani kunye neendlela zokuNgqinisisa ezihambelana ngokupheleleyo nezo ziqwalaselwe nguForrester.

Ukubhengezwa ngokupheleleyo: Ndingumnini zabelo kwiCompendium kwaye ndasebenza noChris noAli kwiintsuku zokuqala. Isingqinisiso yayiyithiyori kunye nengxoxo yebhodi emhlophe ngelo xesha, kodwa uChris kunye neqela bayiguqule loo ncoko yaba yinkampani enkulu! Akusekho ithiyori, sisicelo esiguqula ukubhloga kweshishini.

7 Comments

  1. 1

    Iposti egqwesileyo, Doug.

    Iibhlog zeshishini zinokuwa ngenxa yokuba abamkeli bokuqala abazange bafunde ukuguqula abafundi beblogi babe ngabathengi, ingxaki eqhelekileyo kwiiwebhusayithi ezininzi. Ngoku, bazama izixhobo ezahlukeneyo.

    Andiqondi ukuba ukubhloga kweshishini sele kuvavanywa okwangoku, ubuncinci hayi uninzi lweenkampani ezinokuthi ziphumelele ngayo. Kungenxa yokuba ukuthotyelwa ngumba onjalo.

    Imiba yokuthotyelwa igcina uninzi lweenkampani ezilungileyo kakhulu ekubhlogini. Iinkampani zikawonke-wonke kufuneka zilumke kakhulu ukuba zingenzi iziteyitimenti ezijonge phambili ezinokuhenda abatyali-mali ekuthengeni isitokhwe sabo. Iinkampani zabucala ezikhokelwa ngababonisi (ekusenokwenzeka ukuba zezona bloggers zigqwesileyo) azizimisele ukwabelana ngeenkqubo zazo zokucinga nabakhuphisana nabo.

    Ngoko, ngubani oseleyo? Iinkampani zentengiso kunye neenkampani ezikumgangatho ophakathi ezingekho nkulu ngokwaneleyo ukuba ziye esidlangalaleni okanye zinombono owaneleyo wokutshintsha umhlaba. Oku kukhokelela kwiiblogi ezikruqulayo ezizaliswe sisibambiso senkampani kunye noshicilelo lweendaba.

    Impendulo? Ewe, ndisasebenza kuloo nto. Ukufumana abantu abafanelekileyo kwiblogi akukho lula. Kodwa xa sele beqalile, nazi iingcebiso zokwenza kube lula kwiibhlogi zeshishini ukugcina loo mlilo uvutha:

    1) fumana uncedo. I-CEO inokuba yindoda oyifunayo kumgca webhlog, kodwa akunakwenzeka ukuba ayenze ibe yinto ephambili. Beka omnye umntu onoxanduva lokuqinisekisa ukuba izithuba ziyabhalwa kwaye zifakwe.

    2) yenza ikhalenda yokuhlela. Qinisekisa into oza kuthetha ngayo kwangaphambili, uyiqhube idlule iqela lezomthetho kwaye emva koko ufumane ababhali bakho basebenze kwizithuba.

    3) bhala into efunwa ngabathengi bakho. Ukukruqula kusengqondweni yomfundi (okanye iliso lombukeli, okanye into ethile). Ukuba iblogi ijolise ekongezeni ixabiso lokwenene kwithemba lenkampani, kuya kuba lula ukuguqula abafundi kubathengi.

    Enkosi kwakhona ngesithuba esihle.

    Rick

  2. 3

    Isithuba esihle, njengesiqhelo.

    Kodwa ndifuna ukubuza, kwenzeka njani ngokufunda ngenqaku leCompendium oliphawulileyo? Ngaba umxhasi wakho uyayisebenzisa? Okanye ngaba esi sithuba sixhaswe yiCompendium? Ngokwenene iye yavela njengentengiso.

    Yazi ukuba andikutyholi, kwaye nokuba ibiyintlawulo-nge-posti bendisacinga kakhulu ngawe, kodwa ndinomdla kakhulu…

    • 4

      Molo Mike,

      Akukho maxhala apho! Ndinike isibhengezo ekupheleni kwesithuba – ndincedise ekuphuhliseni isiseko seCompendium noChris Baggott kwaye ndingumnini zabelo kwishishini.

      U-PJ ​​Hinton ngumphuhlisi eCompendium kwaye (iyinto eyenzeka ngebhaqo) ukwangumhlobo 'osebenza naye' Indebe yeembotyi apho ndihlala khona. Ndandithetha no-PJ malunga neengcamango ezithile zokunceda i-blogger ibhale njengoko ebhala - kwaye i-PJ yandinika ingqiqo malunga neli nqaku lalingekakhululwa.

      U-Ali Sales weza nombono kwaye ndicinga ukuba uqaqambileyo.

      Doug

  3. 5
  4. 7

    Ukubhloga yindlela entle yokuba inkampani ifikelele kubantu abaninzi. Ivumela inkampani ukuba ibonise icala elahlukileyo leshishini labo. Ukongeza, inceda ukonyusa izinga labo kwi-injini yokukhangela. Kuba ukubhloga kuyindlela elungileyo yokunxibelelana nabathengi bakho kunye nokwandisa inethiwekhi yakho yentlalontle, kufuneka uqaphele kwaye uhambelane nokubhloga kwakho.

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