Iimpawu ze-7 awuyifuni iServer yeNtengiso

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Uninzi lwababoneleli ngetekhnoloji yeentengiso baya kuzama ukukuqinisekisa ukuba ufuna iseva yentengiso, ngakumbi ukuba uyinethiwekhi yentengiso yevolumu ephezulu kuba yile nto bazama ukuyithengisa. Sisiqwengana esinamandla sesoftware kwaye inokuhambisa ukusebenza okungqinisisekayo kuthungelwano oluthile lwentengiso kunye nabanye abadlali beetekhnoloji, kodwa iseva yentengiso ayisosisombululo esifanelekileyo kuye wonke umntu kuzo zonke iimeko. 

Kwiminyaka yethu eyi-10 + yomsebenzi kolu shishino, sicinge ngamashishini amaninzi afumana iseva yentengiso naxa ngokucacileyo ayengayifuni. Kwaye ngokusisiseko, kuhlala kuhlala kunjalo izizathu ezifanayo. Ke, iqela lam kunye nam silunciphisile uluhlu ukuya kwiimpawu ezisixhenxe zokuba kutheni kufanelekile ukuba uqwalasele enye indlela kwisisombululo somncedisi wentengiso.

  1. Awunalo unxibelelwano lokuthenga okanye ukuthengisa itrafikhi

Iseva yentengiso ikunika itekhnoloji oyifunayo yokwenza amaphulo kunye nokutshatisa abapapashi nabathengisi abaneemeko zokubeka indawo ozibeke ngesandla. Ayikuniki abapapashi kunye nabathengisi ngokwabo. Ukuba awunakho ukufikelela kubonelelo olwaneleyo kunye namaqabane ebango, akukho ngqiqweni ukuba uhlawule isisombululo sesoftware esikunceda ukulawula olo nxibelelwano.

Endaweni yoko, kuya kufuneka ufumane iqonga lokuthenga elizimeleyo elinikezela ngamaqabane asetelwe ukuthengisa ukugcwala okanye usebenze ngenethiwekhi yentengiso ukulungiselela iimfuno zakho zokuthenga imithombo yeendaba. Inethiwekhi yentengiso olisebenzisana nayo inonxibelelwano oluyimfuneko lokuthengisa ivolumu ephezulu, ke kuphela kwabo baya kuthi baxhamle kwiimpawu zeseva yentengiso ezibenza balawule ngokulula ubonelelo kunye neemfuno zabo ngaphakathi endlwini.

  1. Ukhangela isisombululo senkonzo epheleleyo

Ukuba ujonga isisombululo esiza kukuvumela ukuba uyeke ukuchitha ixesha kunye nezixhobo ekukhonzeni intengiso ngesandla, ungangcono xa uqhagamshelana nearhente yentengiso. Ukuba ukhetha ukusebenzisa iseva yentengiso, uya kufumana uncedo kwisoftware kwinqanaba lokukhwela kwaye uyakonwabela ukulawulwa ngakumbi kwaye ube nakho ukwenza ngokwezifiso amava okuhambisa intengiso kunokuba ubunokuba nawo ngesisombululo se-hybrid okanye sangaphandle, kodwa awuyi kuba Uyakwazi ukuhlamba izandla zakho kwintengiso yesandla esebenza ngokupheleleyo.

Into eyakwenzelwa ngumncedisi wentengiso kukwandisa ukubuya kwakho kwinkcitho yentengiso (ROAS) ngokuhlalutya okungafihliyo kunye nokujolisa okwenziwa ngokwezifiso kwiqonga lolawulo lwenkonzo yokuzenzela, kodwa kusafuneka ukuba utyale ixesha namandla okulawula unxibelelwano kunye namaphulo.

  1. Awulungele ukugqiba izindlu

Umncedisi wentengiso emhlophe-ilebhile kuthetha ukuba ufumana ubunini obupheleleyo beqonga, ekuvumela ukuba wenze ngokwezifiso imikhankaso yakho kwaye uyeke ukuhlawula umrhumo ophakathi. Kulungile kwabo bakulungeleyo ukuzisa isisombululo sabo kwintengiso ngaphakathi endlwini, kodwa kwabanye, ukwenza ngokwezifiso kunye nokuchaneka kweendleko kunokuba yinto ephambili.

Ukuba okwangoku usebenzisa ukuzenzela DSP okanye elinye iqonga lentengiso kwaye wonwabile ngesisombululo sakho se-hybrid, usenokungakulungeli ukuzisa intengiso yakho ekhonza endlwini. Ukukhuphela ngaphandle olo xanduva kwiqela lesithathu kunokubonelela ngezibonelelo zexesha elifutshane ngakumbi kwabo bangenzi ngevolumu ephezulu. Nangona kunjalo, uthungelwano olulungiselelwe ukuphatha i-100% yemikhankaso yabo kunye nokunxibelelana kuya kuxhamla ngakumbi kulawulo lweqonga labo elinokwenziwa ngokwezifiso.

  1. Ukhonza ngaphantsi kwe-1 yezigidi ngenyanga

Iimodeli zentengo yeseva yentengiso zihlala zisekwe kwinani leempawu ozisebenzisayo inyanga nenyanga. Abo basebenza ngaphantsi kwe-10 yezigidi zokubonakala banokufumana iiphakheji ezisisiseko, kodwa ukuba ivolumu yakho isezantsi kakhulu, kuya kufuneka uthathele ingqalelo ukuba indleko kufanelekile, ungasathethi ke ukuba ubunzima beserver yentengiso phambili kuya kuba ngaphezulu iimfuno.

  1. Udinga isixhobo esilula esinezinto ezimbalwa ezibalulekileyo

Ukuba awuzange usebenzise iseva yentengiso, inani elipheleleyo leempawu kunye nokukhetha kunokuba nzima. Iiplatifomu zentengiso zala maxesha zihlala zibonelela ngaphezulu kweempawu ezingama-500 zokujolisa, uhlalutyo, ukusebenza kakuhle, ukulandela umkhondo woguqulo, kunye nolawulo olusebenzayo ngokubanzi. Ngelixa kuvakala ngathi kukudibanisa uninzi, abanye abasebenzisi bazibona ezi mpawu njengempazamo ngenxa yexesha elithathwayo ukubazi kwaye baqale ukuzisebenzisa. Ukuba ivolumu yentengiso yakho ayifuni sisombululo siphezulu, unokufuna ukuqaphela isixhobo esilula.

Nangona kunjalo, ukuba akukho nanye imiqondiso ekolu luhlu isebenza kuwe kwaye ucinga ukuba ulungele isisombululo esingaqhelekanga nesineendleko njengeseva yentengiso, akufuneki uvumele ubunzima busoyikise. Iingcali ezinamava zinokukhawuleza zifunde imisebenzi kwaye zixhamle kwiimpawu zokuphucula umkhankaso.

  1. Ufuna ukuthenga ukugcwala kwenkqubo

Umncedisi wentengiso sisixhobo esifanelekileyo sokuthenga ngokuthe ngqo kwimithombo yeendaba, kodwa ayisosisombululo senkqubo. Ukuba ufuna ukuthenga ngokwenkqubo, iqonga lecala elifunwayo sisisombululo esingcono kwiimfuno zakho. Unokufumana iilebheli emhlophe ye-DSP kwaye uyiqhelanise ngokupheleleyo neemfuno zeshishini lakho. Kunye RTB umniki zinkonzo kumbindi wayo, iqonga lecala elifunwayo likwenza ukuba ukwazi ukuthenga ukubonakala ngokuzenzekelayo nangexesha langempela.

  1. Awufuni ukufumana ngaphezulu

Le yimeko enqabileyo, kodwa kunokwenzeka ukuba amanye amashishini akulungele ukunyusa ingeniso yawo. Ukuphucula isisombululo sakho sesoftware kunokufuna ukukhwela ngaphakathi kunye noqeqesho ongakulungelanga ukulwenza. Ukuba uziva ukhululekile ngemivuzo yakho kunye nenqanaba lokwenziwa komsebenzi kwintengiso yakho yangoku, unokukhetha ukungatyali imali ngeli xesha. Ngaphandle kwenkuthazo yokukhula okanye ukusebenza ngokukuko, akukho sizathu sokuthenga iseva yentengiso.

Ngaba enye yezi zinto iyasebenza kuwe?

Ukuba olunye okanye nangaphezulu kwezi mpawu zibetha kuwe, aliloxesha elifanelekileyo lokuba utyale imali kwiserver yentengiso. Nangona kunjalo, ukuba akukho nanye yale miqondiso iyasebenza kuwe, isenokuba lixesha lokuba ujonge kancinci kwizibonelelo zeeseva zentengiso. Umncedisi wentengiso yi-alpha kunye ne-omega yentengiso, kwaye inokubetha nayiphi na enye intengiso enikezela ngeqonga ngokwendlela yokwenza ngokwezifiso, ukonga iindleko, kunye nolawulo olulungiselelwe iimfuno ngqo zeshishini lakho. 

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