Yintoni i-ROI yoMthengi othembekileyo?

IBolstra-Ixabiso lokunyaniseka kwabaThengi

Sikhethe uthethathethwano olutsha impumelelo kumthengi iingcali, iBolstra.

IBolstra sisisombululo sesoftware (i-SaaS) kumboneleli wezoShishino kwiinkampani zeShishini ezijonge ukunyusa ingeniso yazo ephindaphindayo ngokunciphisa i-churn kunye nokuchonga amathuba e-upsell. Isisombululo sabo, sikwindlela elungileyo eyakhelweyo, inceda inkampani yakho ukuqhuba iziphumo ezinqwenelekayo ezifunwa ngabathengi bakho.

Kule minyaka imbalwa idlulileyo, njengoko uhambo lwethu olukhawulezayo lokuthengisa luye lwavela kwaye sivavanya ukukhula kweentengiso zeshishini-eyona nto iphambili yokusebenza eqhubeka ukubonakala amava kumakhasimende. Amaqonga afana neBolstra abeka uhlalutyo olunokulinganiswa nolunokuthathwa kuhambo lwabathengi ngaphezulu kwengqondo kwimibutho- kwaye abathengi babo sele bebona iziphumo ezimangalisayo. Kwi-B2B SaaS, ukugcinwa kwabathengi kubalulekile. Sibona iinkampani ezininzi nangakumbi ziphoswa ngamathuba okukhula ngokujolisa kuphela ekufumaneni hayi kumava, ukuthembeka, kunye nokugcinwa.

Iindleko zokufumana ziyaqhubeka nokunyuka kumashishini amaninzi njengoko abapapashi bedijithali bevalela ukufikelela kubaphulaphuli ozama ukufikelela kubo, ke ukubuya kutyalo-mali lokugcina kunye nokunyaniseka kwabathengi kuyakhula. Ayisiyokuba iinkampani zifuna ukurhwebesha abathengi, kodwa amaxesha ngamaxesha ikontraki enkulu elandelayo ithatha isihlalo sokubuyela kubathengi bakho ngoku. Njengoko ukhuphiswano kunye nokukhetha kunyuka, kunye nezinto ezintsha ziyafikeleleka ngakumbi ngaphakathi, iinkampani kufuneka zihlawule kakhulu ingqalelo yokuphumelela kwabathengi.

Ukudibanisa oku kunye noluhlu lwamaqonga okujonga kwakhona kwi-intanethi kunye nomthamo wemidiya yoluntu, kwaye abathengisi kufuneka banike ingqalelo ngokunjalo. Unokuchitha izigidi kwintengiso esebenzayo kwi-Intanethi kuphela ukuze uphulukane nayo kunye negaff enye ehamba ngentsholongwane. Wonke umntu kwinkampani yakho ngoku umele ummeli wenkampani yakho kwaye kufuneka asebenze kunye kunye nentengiso kunye nentengiso yakho yokwakha ukuthembeka, uphawu kunye negunya kwi-intanethi.

Iinkampani zijongele phantsi iimpembelelo zokugcinwa kwinzuzo yonke. Ngapha koko, ukonyuka kwe-5% kugcino lwabathengi kunokunyusa inzuzo phakathi kwe-25% ukuya kuthi ga kwi-125%

Ngaba impumelelo yomthengi kunye nokunyaniseka kubalulekile kumbutho wakho? Ngaba uyazi ukuba yintoni ukugcinwa kwabathengi bakho kwaye ingaba kuyaphuculwa? Ngaba uyazi ukuba yeyiphi impembelelo yokugcinwa kwabathengi bakho kumgca wakho osezantsi?

Okwenziweyo Ixabiso le-infographic

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