Yonke into kufuneka uyazi malunga nokuphinda umiselwe kwakhona nokumaketha kwakhona!

Yintoni Retargeting?

Ngaba uyayazi loo nto ziipesenti ezi-2 kuphela zabathengi abathengayo xa betyelele ivenkile eku-intanethi okokuqala? Inyaniso, 92% yabathengi ungacwangcisi nokwenza ukuthenga xa undwendwela Ivenkile ye-Intanethi okokuqala. Kwaye isinye kwisithathu sabathengi oceba ukuthenga, shiya inqwelo yokuthenga.

Jonga emva kwindlela ozithenge ngayo kwi-intanethi kwaye uya kufumanisa ukuba uyakhangela kwaye ujonge iimveliso ezikwi-intanethi, kodwa ke uyeke ujonge abakhuphisana nabo, linda umhla wokurhola, okanye utshintshe ingqondo. Oko kwathethi, yeyona nkampani inomdla wokukulandela xa sele undwendwele indawo kuba ubonakalisile isimilo esibonisa ukuba unomdla kwimveliso okanye kwinkonzo yabo. Olo sukelo lwaziwa njengokuphinda ujikeleze… okanye ngamanye amaxesha ukumakishwa kwakhona.

Ukubuyisela inkcazo kwakhona

Iinkqubo zentengiso ezinje nge-Facebook kunye neGoogle Adwords zibonelela ngesikripthi kuwe ukuba usibeke kwiwebhusayithi yakho. Xa undwendwe lundwendwela indawo yakho, iskripthi sikhuphela ikuki kwisikhangeli sayo sendawo kwaye ipikseli ilayishiwe ethumela idatha kwiqonga lentengiso. Ngoku, naphina apho loo mntu ahamba khona kwiwebhu apho kusasazwa inkqubo efanayo yentengiso, intengiso inokuboniswa ukuzama ukubakhumbuza ngemveliso okanye indawo ababejonge kuyo.

Ukhe wakubona oku xa uthenga kwi-Intanethi. Ujonge izihlangu ezintle kwindawo leyo emva koko uhambe. Kodwa xa ushiya, ubona iintengiso zebhutsi ku-Facebook, Instagram nakwezinye iimpapasho ezikwi-intanethi. Oko kuthetha ukuba indawo ye-e-commerce isetyenzisile amaphulo okujonga kwakhona. Ukuhlengahlengisa undwendwe esele lukhona kunembuyekezo ephezulu kakhulu kutyalo-mali kunokuzama ukufumana undwendwe olutsha, ke iimveliso zisebenzisa obu buchule ngalo lonke ixesha. Inyaniso, Iintengiso ezijolise emva zingama-76% amathuba okuba zicofwe kuFacebook kunemikhankaso yesiqhelo yentengiso. 

Kwaye ayisiyiyo indawo yabathengi ye-e-commerce kuphela enokuhambisa amaphulo okubuyisela. Nokuba i-B2B kunye neenkampani zeenkonzo zihlala zisebenzisa ukujonga kwakhona xa iindwendwe zifika kwiphepha lokufika kwephulo. Kwakhona, babonakalise umdla kwimveliso okanye kwinkonzo… ke kuyasebenza ukuyilandela.

Imikhankaso yokubuyisela kwakhona kunye nokumaketha kwakhona inokubanzi okanye ichaphazele imisebenzi ethile.

  • Iindwendwe ezifike kwisiza okanye iphepha zinokuphinda ziphinde zibekwe. Yi le Ukujongwa kwakhona kwephikseli kwakhona kwaye ubonise ngokulula iintengiso njengoko bekhangela kwiwebhu.
  • Iindwendwe eziqale inkqubo yokuguqula ngokubhalisa okanye ukushiya inqwelo yokuthenga. Yi le uluhlu olusekwe ekujongeni kwakhona kwaye unokufaka isicelo sokubonisa iintengiso ezenzelwe wena kunye nemiyalezo ephathekayo kunye neyemeyile kuba unelona themba.

Ukubuyisela umva kwakhona ngokuchasene nokumaketha kwakhona

Ngelixa amagama ahlala esetyenziswa ngokutshintshisanayo, ukubuyisela kwakhona isetyenziselwa ikakhulu ukuchaza intengiso esekwe kwi-pixel kunye ukumaketha ihlala isetyenziselwa ukuchaza iinzame ezisekwe kuluhlu lokubandakanya abathengi kunye namashishini kwakhona. Imikhankaso yeenqwelo zokuthenga ezilahliweyo zihlala zivelisa awona manqanaba aphezulu okuguqula kwaye zibuyele kutyalo mali.

Kukuthini ukubuyela umva kwindlela yokuziphatha?

Ukuphinda ujonge izinto ngokutsha kukutyhala intengiso kuye nakubani na otyelele iphepha elithile lesiza, okanye oshiye inkqubo yokuphuma kwindawo yakho. Nangona kunjalo, iinkqubo zala maxesha zinokubona indlela yokuziphatha kwabantu njengoko bekhangela kwiwebhu. Ulwazi lwedemokhrasi, ubume bendawo, kunye nokuziphatha kwabo kungabeka iintengiso ezizezakho kunye nexesha elifanelekileyo ukunyusa amathuba okuguqula kunye nokunciphisa iindleko zentengiso ngokubanzi.

Iindlela zokuCwangcisa kwakhona

U-Iva Krasteva kwi-Digital Marketing Jobs, indawo yase-UK yokufumana imisebenzi yokuthengisa yedijithali, iinkcukacha ngeentlobo zezicwangciso zokuphinda ujonge inqaku lakhe lakutshanje, Izibalo ezingama-99 zokuRhola kwakhona ukuBonisa ukuBaluleka kwako kubarhwebi!

  1. Ukubuyisela kwakhona i-imeyile
    • Olu hlobo lwamkelwe ngama-26.1% exesha. 
    • Oku kusebenza ngokwenza iphulo le-imeyile apho nabani na onqakraza kwi-imeyile yakho ngoku eza kuqala ukubona iintengiso zakho. Ungadwelisa ii-imeyile ezithile ukujolisa kubaphulaphuli abathile kwaye ubakhokelele kwinto abanomdla kuzo kwiwebhusayithi yabo. 
    • Oku kwenziwa ngokufaka ikhowudi kwi-HTML okanye utyikityo lwee-imeyile zakho. 
  2. Indawo kunye nokuBekwa kwakhona kweDynamic
    • Olu hlobo lwamkelwa ubukhulu becala kwinqanaba le-87.9%.
    • Kulapho umthengi engene khona kwindawo yakho kwaye ulandela umkhangeli wabo bokukhangela abambalwa ukutyala iintengiso ezizezona zilungele ukunceda umthengi kwakhona. 
    • Oku kwenziwa kukusetyenziswa kweicookies. Xa abathengi bevuma ii-cookies bayavuma ukuvumela ukuba ukhangelo lwabo lufikeleleke. Akukho lwazi lomntu lunokufumaneka nangona kunjalo. Idilesi ye-IP ngokulula kwaye apho idilesi ye-IP ibikhangela khona inakho ukusetyenziswa.  
  3. Khangela - Uluhlu lokumaketha kwakhona iintengiso zokukhangela (I-RLSA)
    • Olu hlobo lwamkelwe ngama-64.9% exesha. 
    • Oku kusebenza ngabathengisi abaphilayo, kwiinjini yokukhangela ehlawulelweyo, ekhokela abathengi kwiphepha lasekunene kunye nomkhondo wentengiso esekwe kuphando lwabo. 
    • Oku kwenziwa ngokujonga ukuba ngubani ocofe iintengiso ezihlawulelweyo ngaphambili kwaye kuxhomekeke kuphendlo unokubuyisela abathengi ngakumbi ngeentengiso ezininzi ukubakhokelela kwicala olifunayo.  
  4. yokuzonwabisa 
    • Intengiso yevidiyo inyuka nge-40% ngonyaka ngaphezulu kwe-80% yezithuthi ze-intanethi ezijolise kwividiyo.
    • Oku kuyasebenza xa umthengi etyelela indawo yakho. Ulandela umkhondo wokuziphatha kwabo kwinqanaba ngalinye lokuthenga ngaphakathi kweqonga lakho. Xa beshiya indawo yakho kwaye baqala ukubrawuza unokubeka ividiyo eneenjongo zokuphinda ujonge iintengiso. Ezi zinokuba zezakho ukujolisa kwimidla yomthengi ukuze azibuyisele kwindawo yakho.  

Ukubuyisela kwakhona i-infographic

Ezi nkcukacha ze-infographic zonke iinkcukacha onokufuna ukuzazi malunga nokuphinda ujonge izinto kwakhona, kubandakanya iziseko, indlela abathengisi abalijonga ngayo iqhinga, abathengi bacinga ntoni ngalo, ukuphinda babhekise ukuphinda bathethe kwakhona, ukuba isebenza njani kwizikhangeli, isebenza njani kunye nokusetyenziswa kweselfowuni, iintlobo Ukuphinda ubeke enye into, ukubuyisela umva kwimithombo yeendaba, ukubuyisela ukusebenza ngempumelelo, indlela yokumisela ukuphinda ujonge, iinjongo zokuphinda ujonge, kunye nokubuyisela amatyala kwakhona.

Qiniseka ukuba undwendwela iMisebenzi yeNtengiso yeDijithali ukuze ufunde lonke inqaku, Izibalo ezingama-99 zokuRhola kwakhona ukuBonisa ukuBaluleka kwako kubarhwebi! -Inetoni yolwazi!

Yintoni ukuCwangcisa kwakhona? Ukubuyiselwa kweNkcukacha-manani eziBuyiselweyo

Ingaba ucinga ntoni?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda indlela idatha yakho yokubhaliweyo isetyenziswe ngayo.