Yintoni uBhengezo beBrand? Uyihlakulela Njani?

uthethelelo lophawu

Njengoko ndijonga emva kule minyaka ilishumi idlulileyo yabathengi bearhente yethu, abathengi abaninzi baye bafika abo sidibana nabo singaqondanga kwimizamo yethu yokuthengisa engenayo. Nangona kunjalo, isiseko seshishini lethu kukwazisa ngentengiso yomlomo kwabo bathengisi sivelise iziphumo kule minyaka idlulileyo. Ngapha koko, zintathu izindululo esisebenza kuzo ngoku zinxulumene ngqo nabathengi bangaphambili esisebenze nabo.

Ayothusi into yokuba abameli be-brand babe ne-50% ngaphezulu kwempembelelo kwisigqibo sokuthenga kunokuba umthengi aqhelekileyo kwaye i-90% yabathengi baxela ukuba ingcebiso yelizwi-ngomlomo (WOM) ikhokelela kwimpembelelo yesigqibo sabo sokuthenga. Ngapha koko, kwi-20 ukuya kwi-50% yazo zonke izigqibo zokuthenga, iLizwi-loMlomo yeyona mpembelelo iphambili

Ubhengezo buqhuba i-6 trillion yeedola yenkcitho yabathengi yonyaka

Yintoni uBugqwetha beBrand?

Kwintengiso, a Ummeli wentsimbi ngumntu, umqeshwa, umphembeleli, okanye umthengi othetha kakuhle ngophawu okanye imveliso, okukhokelela kwimiyalezo elungileyo yomlomo (WOM) malunga nophawu kwinethiwekhi yabo.

Yintoni ukuXhaswa kwabaThengi?

Ukukhuthaza uthethelelo lwebrand, iimveliso zisebenzisa inkcubeko ejolise kubathengi, ibonelela ngamava aphezulu kubathengi. Iziphumo ze ukuxhaswa kwabathengi ayisiyonyuko nje kugcino okanye kwixabiso eliphakathi lomthengi, ivelisa imbuyekezo kutyalo-mali njengoko abo bathengi beba njalo abameli bezentengiso.

Icala elisezantsi, ewe, kukuba kukho umsantsa omkhulu wokuthethelela apho amashishini angenziyo umsebenzi olungileyo wokuchonga okanye wokufaka uncedo kwabo banokuba ngabameli bophawu. Ngaphezulu kwesiqingatha sazo zonke iinkampani abazi nokuba ngoobani abameli babo bohlobo. IJitBit ibeke ndawonye le infographic, Izizathu ezili-15 zokuBhengeza uBrand kungumda weShishini lakho, ekwabelana ngayo yonke into yokungena kunye nokuphuma kwe-brand advocacy kunye nokuphuhlisa iinkqubo zakho zokuxhasa abathengi.

Iindlela zokuKhulisa uLwazi ngeBrand

  1. Gxila kubudlelwane -Yintoni eyenza umthengi athande uphawu lwakho? Imveliso esemgangathweni, inkonzo ebalaseleyo kubathengi, kunye namava ahambelanayo.
  2. Khonza ngesantya - xa uthenga i-intanethi, i-71% yeendwendwe zilindele uncedo ngaphakathi kwemizuzu emi-5. Nika uncedo xa abathengi bakho belufuna.
  3. Yabelana ngempumelelo -Yandisa ingxelo eyakhayo kunye nempumelelo yabameli abakhoyo-uphononongo lwentengiso, yabelana ngeziphumo kwimeko yokufunda, kwaye usoloko ukhankanya abathengi bakho.
  4. Umvuzo wabathengi -Bonelela ngokukhangela kwiimveliso / iinkonzo ezintsha, bamba iminyhadala eyodwa yokumema, thumela izibonelelo ezizodwa, wenze inkqubo yokunyaniseka, kunye nokunikezela ngenkonzo ye-VIP.
  5. Abathengi abamangalisayo -Bothusa abathengi abathembekileyo xa bengayilindelanga, kwaye baya kuthetha ngomothuko, kunye nomthumeli wayo. Inokuba yiyo nantoni na evela kumanqaku enkosi ukuya kuphuculo lwasimahla.
  6. Ukuxhobisa abaxhasi -Bakhuthaza ukuthanda ukudumisa iimveliso zabo abazithandayo. Olona hlobo lubalaseleyo lokudumisa abanokuthi balunike kukudluliselwa. Ukunikezela kukhuthaza inkuthazo yokuthumela ishishini elitsha ngendlela yakho.
  7. Khumbula izihlandlo ezikhethekileyo Ukuthumela abathengi ikhadi okanye isipho ngomhla okhethekileyo njengeKrisimesi okanye usuku lwabo lokuzalwa yindlela elula yokwenza nzulu unxibelelwano lwabo kunye negama lakho.
  8. Cela kwaye uthathe amanyathelo ngempendulo -Buza abathengi ingxelo yakho, kwaye wenze ngayo. Abathengi baba ngabathetheleli ukuba baziva ngathi ingxelo yabo iviwe kwaye igalelo labo lixabisiwe.
  9. Yithi enkosi, nakwabagxeki -Qaphela kwaye ubulele yonke ingxelo, nokuba kukubi. Ukuba abathengi abangonwabanga baziva bexabisekile, baya kuhlala ixesha elide.

Kwaye ungalibali ukukhangela Ijiti! Inkqubo yabo yetikiti lokuncedisa ifile ilula, inamandla ngokumangalisayo kwaye ithatha imizuzwana ukuseta.

uphawu lwentengiso lwentengiso

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