Yintoni iBacklinking? Indlela yokuvelisa i-Backlinks esemgangathweni ngaphandle kokubeka i-Domain yakho emngciphekweni

Yintoni i-Backlinking Strategy?

Xa ndisiva umntu ethetha ngelizwi backlink njengenxalenye yesicwangciso sentengiso yedijithali iyonke, ndiyathanda ukurhoxa. Ndizakucacisa ukuba kutheni ngale post kodwa ndifuna ukuqala ngembali ethile.

Ngexesha elithile, ii-injini zokukhangela zazidla ngokuba ngabalawuli abakhulu abayakhiwe ngokuyintloko kwaye baodolwa kakhulu njengoluhlu. I-Algorithm yePagerank kaGoogle itshintshe ubume bokukhangela kuba isebenzise amakhonkco kwiphepha lendawo njengobunzima bokubaluleka.

Ikhonkco eliqhelekileyo (ithegi yeankile) ijongeka ngolu hlobo:

Martech Zone

Njengoko ii-injini zokukhangela zirhubuluza iwebhu kwaye zathinjwa iindawo, zabeka iziphumo ze-injini yokukhangela ngokusekwe ekubeni mangaphi amakhonkco akhomba kuloo ndawo ekuyiwa kuyo, ngawaphi amagama angundoqo okanye amabinzana aye asetyenziswa kumbhalo we-anchor, otshatileyo kunye nomxholo obhalwe kwiphepha lendawo yokufikela. .

Yintoni i-Backlink?

I-hyperlink engenayo evela kwisizinda esinye okanye kwisizinda esingezantsi kwisizinda sakho okanye kwidilesi ethile yewebhu.

Kutheni i-Backlinks ibalulekile

Ngoku ka Iphepha lokuqala leSage, nantsi i-avareji ye-CTR ngesikhundla kwiphepha lesiphumo senjini yokukhangela (SERP):

Serp cofa ngokwereyithi ngokwenqanaba

Masenze umzekelo. Isiza A kunye neSiza B zombini zikhuphisana ngenqanaba lenjini yokukhangela. Ukuba iSiza A sineekhonkco ze-100 ezibhekiselele kulo kunye nelo gama elingundoqo kwisicatshulwa se-anchor ye-backlink, kwaye iSayithi B ineziqhagamshelo ze-50 ezibhekiselele kuyo, iSayithi A iya kubeka phezulu.

Ii-injini zokukhangela zibalulekile kuyo nayiphi na isicwangciso sokufumana inkampani. Abasebenzisi be-injini yokukhangela basebenzisa amagama angundoqo kunye namabinzana abonisa injongo yabo yokuphanda ukuthenga okanye isisombululo ... kwaye ukulinganisa kwakho kunempembelelo ephawulekayo kwimilinganiselo yokucofa (CTR) yabasebenzisi benjini yokukhangela.

Njengoko i-industry ibona izinga eliphezulu lokuguqulwa kwabasebenzisi bokukhangela kwezinto eziphilayo ... kunye nokulula okulandelayo kokuvelisa i-backlinks, unokucinga kuphela ukuba kwenzeka ntoni emva koko. Ishishini le-5 yeebhiliyoni zeedola liqhume kwaye ii-arhente ze-SEO ezingenakubalwa zavula ivenkile. Iisayithi ezikwi-Intanethi ezihlalutya amakhonkco zaqala ukufaka amanqaku amanqaku, zinika iingcali ze-injini yokukhangela isitshixo ekuchongeni iindawo ezifanelekileyo zamakhonkco ukufumana abaxhasi babo abakumgangatho ongcono.

Ngenxa yoko, iinkampani zibandakanyiwe izicwangciso zokwakha ikhonkco ukuvelisa i-backlinks kwaye uqhubele phambili umgangatho wabo. I-Backlinking yaba ngumdlalo wegazi kunye nokuchaneka kweziphumo ze-injini yokukhangela kwehla njengoko iinkampani zihlawulela i-backlinks. Ezinye iifemu ze-SEO zenze ezintsha ngokwenkqubo Qhagamshela iifama ngokungenaxabiso ngokupheleleyo kodwa ukutofa i-backlinks kubaxhasi babo.

Google Algorithms kunye Backlinks Advanced

Ihamile yawa njengoko uGoogle ekhupha i-algorithm emva kwe-algorithm yokuthintela umdlalo wenqanaba ngemveliso ye-backlink. Ngokuhamba kwexesha, uGoogle wakwazi ukuchonga iinkampani ezinobuxhakaxhaka be-backlink kwaye bazingcwaba kwiinjini zokukhangela. Omnye umzekelo opapashwe kakhulu nguJC Penney, owayeqeshe i-arhente ye-SEO eyayikho ukuvelisa i-backlinks ukwakha isikhundla sayo. Kwakukho amawaka angakumbi awayenzayo kwaye awazange abanjwe, nangona kunjalo.

UGoogle usemlo oqhubekayo ngokuchasene nenkqubo ezuzwa ngokwenziwa ngenjongo yokuphucula ukuchaneka kweziphumo zenjini yokukhangela. I-Backlinks ngoku ilinganiswe ngokusekwe kukubaluleka kwendawo, umxholo wendawo ekuyiwa kuyo, kunye nomgangatho we-domain jikelele ngaphezu kokudibanisa igama elingundoqo. Ukongeza, ukuba ungenile kuGoogle, iziphumo ze-injini yokukhangela zombini zijolise ngokwejografi kunye nokuziphatha kwimbali yakho yokukhangela.

Namhlanje, ukuvelisa itoni yamakhonkco anomthunzi kwiindawo ezingenagunya ngoku umonakalo indawo yakho kunokuba uyincede. Ngelishwa, kusekho iiNjineli zoPhando lweeNjini zokuSebenza kunye nee-Arhente ezigxile kwi-backlinks njengonyango lokuphumeza umgangatho ophuculweyo. Kwiinyanga ezimbalwa ezidlulileyo, ndenze uphicotho lwe-backlink kumxhasi weenkonzo zasekhaya obesokola ukubeka umgangatho… kwaye wafumana itoni yee-backlinks eziyityhefu. Emva koko ukwenza ifayile ye-disavow kwaye uyilayishe kuGoogle, siqale ukubona ukuphucuka okumangalisayo kwinqanaba labo lezinto eziphilayo kunye nokugcwala okuhambelanayo.

Namhlanje, i-backlinking ifuna uphando olunyamekileyo kunye nomgudu omkhulu wokuqinisekisa ukuba uvelisa i-backlink eya kunceda kwaye ingonakalisi ukubonakala kokukhangela kwe-brand yakho. Oku oopopayi ukusuka 216digital ibonisa esi sicwangciso:

umfanekiso

Ayizizo zonke ii-Backlinks ezenziweyo zilinganayo

I-Backlinks ingaba negama elihlukileyo (i-brand, imveliso, okanye umntu), indawo, kunye negama elingundoqo elihambelana nabo (okanye indibaniselwano yalo). Indawo edibanisayo inokuba nentsingiselo yegama, indawo, okanye igama elingundoqo. Ukuba uyinkampani ezinze esixekweni kwaye yaziwa kakuhle ngaphakathi kweso sixeko (ene-backlinks), ungabeka phezulu kweso sixeko kodwa hayi abanye. Ukuba indawo yakho ifanelekile kwigama lebhrendi, ewe, uya kubeka phezulu kumagama angundoqo adityaniswe nebrendi.

Xa sihlalutya uluhlu lokukhangela kunye namagama aphambili anxulumene nabaxumi bethu, sihlala sibhengeza nayiphi na indibaniselwano yamagama egama elinophawu kunye nokugxila kwizihloko nakwiindawo ukubona ukuba abathengi bethu bakhula njani kubukho babo. Ngapha koko, ayinakuba yinto yokucinga ukuba ii-algorithms zokukhangela zibeka indawo ngaphandle kwendawo okanye uphawu ... kodwa ngenxa yokuba imimandla enxibelelene nabo inokubaluleka kunye negunya kwiimveliso ezithile okanye indawo.

Iingcaphuno: Ngaphaya kwe-Backlink

Ngaba kunyanzelekile ukuba ibe yinto yokubuyela umva emzimbeni kwakhona? Citations bayenyuka kubunzima babo kwii-algorithms ze-injini yokukhangela. Ucaphulo kukukhankanywa kwegama elahlukileyo kwinqaku okanye nakumfanekiso okanye ividiyo. Isicaphulo ngumntu oyedwa, indawo, okanye into. Ukuba Martech Zone ikhankanywe kwenye i-domain ngaphandle kwekhonkco, kodwa umxholo ukuthengisa, kutheni i-injini yokukhangela ingenakulinganisa ukukhankanywa kunye nokunyusa umgangatho wamanqaku apha? Kakade babeza kwenza njalo.

Kukwakho umxholo womxholo osecaleni kwekhonkco. Ngaba i-domain ekhomba kwi-domain okanye idilesi yewebhu ibalulekile kwisihloko onqwenela ukusibeka? Ngaba iphepha eline-backlink elathe kwisizinda sakho okanye idilesi yewebhu ihambelana nesihloko? Ukuze uvavanye oku, iinjini zokukhangela kufuneka zijonge ngaphaya kwesicatshulwa kwisicatshulwa se-anchor kwaye zihlalutye umxholo wonke wephepha kunye negunya lesizinda.

Ndiyakholelwa ukuba ii-algorithms zisebenzisa esi sicwangciso.

Umbhali: Ukufa okanye ukuzalwa kwakhona

Kwiminyaka embalwa edlulileyo, uGoogle wakhupha uphawu oluvumela ababhali ukuba babophe iisayithi ababhale kuzo kunye nomxholo abawuvelisayo kumagama abo kunye neprofayile yoluntu. Le yayiyinkqubela entle kakhulu kuba unokwakha imbali yombhali kwaye ulinganise igunya labo kwizihloko ezithile. Ukuphindaphinda iminyaka elishumi yokubhala malunga nokuthengisa, umzekelo, akunakwenzeka.

Ngelixa abantu abaninzi bekholelwa ukuba uGoogle ubulele ubuqambi, ndiyakholelwa ukuba babulala kuphela umaki. Ndicinga ukuba kukho ithuba elihle lokuba uGoogle avele aguqule ubuchwephesha bokuchonga ababhali ngaphandle kophawu.

Ixesha lokufumana umvuzo

Ukunyaniseka, ndavuyisa ukutshatyalaliswa kwexesha lokudlala apho iinkampani ezineepokotho ezinzulu ziqeshe i-SEO arhente kunye nezixhobo ezininzi zokuvelisa i-backlinks. Ngelixa besisebenza nzima siphuhlisa iisayithi ezinkulu kunye nomxholo ongakholelekiyo, sibukele njengoko amanqanaba ethu ehla ngokuhamba kwexesha kwaye saphulukana nenxalenye enkulu yetrafikhi yethu.

Umxholo okwimigangatho ephantsi, ukuphawula nge-spamming, kunye namagama aphambili emeta azisekho iiQhinga le-SEO- kwaye ngesizathu esivakalayo. Njengokuba ii-algorithms zeinjini yokukhangela ziya zisiba nzima ngakumbi, kulula ukufumanisa (kunye nokukhula) kwezikim zonxibelelwano ngobuqhetseba.

Ndiyaqhubeka ukuxelela abantu ukuba i-SEO yayikade iyingxaki yezibalo, kodwa ngoku ibuyiselwe kwi-a ingxaki yabantu. Ngelixa kukho ezinye izicwangciso ezisisiseko zokuqinisekisa ukuba indawo yakho i-injini yokukhangela inobuhlobo, inyani kukuba umxholo omkhulu ubeka kakuhle (ngaphandle kokuthintela iinjini zokukhangela). Umxholo omkhulu ufunyenwe kwaye kwabelwana ngawo ngokwentlalo, kwaye emva koko ukhankanywe kwaye udityaniswe neziza ezifanelekileyo. Kwaye ngumlingo we-backlink!

I-Backlinking Strategies namhlanje

Izicwangciso zanamhlanje zokubuyela umva azibukeki zifana nezo kwiminyaka elishumi eyadlulayo. Ukuze sifumane i-backlinks, thina imali namhlanje ngezicwangciso ezijolise kakhulu kusetyenziswa la manyathelo alandelayo:

  1. Igunya loLawulo -Ukusebenzisa amaqonga afana Semrush, sinokuchonga amagama angundoqo athile kwaye sifumane uluhlu lweendawo zokuya kuzo zombini ezifanelekileyo kunye nezinga kakuhle. Ngokuqhelekileyo oku kubizwa ngokuba igunya lesizinda.
  2. Umxholo weNative -Sivelisa umxholo omangalisayo, ophandwe kakuhle, kubandakanywa i-infographics, uphando oluphambili, kunye / okanye amanqaku abhalwe kakuhle kwindawo ekuyiwa kuyo abandakanya i-backlinks kwindawo yethu.
  3. Ukuphuma -Sibandakanya isicwangciso sobudlelwane boluntu ukufikelela kwezo mpapasho kwaye siphakamisa umxholo wethu okanye sicele ukuhambisa inqaku kwindawo yabo. Siselubala malunga nenkuthazo yethu ekwenzeni oko kwaye iimpapasho ezimbalwa zikhanyela i-backlink xa zibona umgangatho wenqaku okanye i-infographic esiyinikayo.

I-Backlinking iseyisicwangciso onokuthi uphume ngaphandle. Kukho iinkonzo ezifanelekileyo zokwakha ikhonkco ezineenkqubo ezingqongqo kunye nolawulo lomgangatho ojikeleze inkqubo kunye nezicwangciso zabo zokufikelela.

Ukuhlawula i-backlink kukuphulwa kweMigqaliselo yeNkonzo yeGoogle kwaye akufanele ubeke i-domain yakho emngciphekweni ngokuhlawula i-backlink (okanye uhlawulwe ukubeka i-backlink). Nangona kunjalo, ukuhlawula umxholo kunye neenkonzo zokufikelela ukucela i-backlink akukona ukuphulwa.

Iinkonzo zoKwakha ikhonkco zangaphandle

Enye inkampani endiye ndachukunyiswa yiyo UStan Ventures. Amaxabiso abo ayahluka ngokusekelwe kumgangatho wesizinda, inqaku, kunye nenani elihambelanayo lamakhonkco onqwenela ukuwafumana. Unako nokucela indawo yokufikela. Nantsi isishwankathelo sevidiyo:

I-Stan Ventures ibonelela ngeentlobo ezintathu zeenkqubo inkampani yakho enokuba nomdla kuzo. Bakwabonelela ngenkonzo ye-SEO yeleyibhile emhlophe elawulwa ngokunjalo.

Iinkonzo zoKwakha zoQhagamshelwano Iinkonzo zokuFikelela kwiBlogger IiNkonzo ze-SEO eziLawulwayo

Le infographic evela kwi KwiBlog yeBlast luhambo oluhlaziyiweyo nolucokisekileyo lwendlela yokwakha amakhonkco akumgangatho ophezulu wesayithi yakho.

Unxulumano loKwakha ulwazi lwe-1 olulinganisiweyo

Ingaba ucinga ntoni?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda indlela idatha yakho yokubhaliweyo isetyenziswe ngayo.