Sityibilika sibuyele umva kwii-Eyeballs

Iilamuni1

Ukuba ungowakwi-LinkedIn, Twitter, Facebook, okanye Youtube, uyakufumana ujongano lwakho lomsebenzisi luhlala lubandakanya i ngcebiso ukuba abanye abantu banxibelelane okanye balandele.

Ndikufumanisa oku kuphazamisa.

Andizithetheleli ngale nto, nayo. Ndihlala ndijonge ukukhulisa oku kulandelayo kwi-Intanethi kwaye ndiyikhuthaze ngalo lonke ithuba endinalo. Yiya nakweyiphi na indawo enenkampani okanye umntu ofuna igunya kwi-intanethi, kwaye uyakubabona becela abalandeli abaninzi ukuba benze njalo. Ngaphandle kolawulo.

Kwangelo xesha, abantu abanjengoFacebook bazenza ngathi banenkxalabo malunga nokubonelela ngasese imigaqo yabucala Kuya kufuneka unxibelelane kuphela neNtsapho nabahlobo. Ngokwenene? Ke kwenzeka njani ukuba i-Facebook isoloko icebisa ukuba ndinxibelelane nabantu abakhoyo hayi usapho lwam kwaye hayi abahlobo bam?!

I-Twitter, kwelinye icala, icacile malunga nokuzama kwabo ukukwenza. Kwizikhokelo zabo zabucala, bathi, "Uninzi lolwazi osinike lona lulwazi osicela ukuba silwazise esidlangalaleni." Kwaye bakuxelele ukuba, ewe, ngokunyanzela oko ukuwutyhala umhlaba okwangoku.

Njengokophula umthetho kunye nolwazi lwangasese luya lusanda ngakumbi kwimithombo yeendaba zentlalo, le nto ifuna ukukhula kwenethiwekhi yomntu wonke ngevolume enkulu kufuneka itshintshe. Kananjalo izibonelelo ezingaphezulu amashiya kufuneka ithotyelwe ngomsindo ngabathengisi. Sityibilika sibuyele kwimowudi ye 'eyeball' xa kufikwa kwimidiya yoluntu. Imithombo yeendaba ngokwesiko yafaka amanani amakhulu ngonaphakade kwaye ayikaze isebenze.

Nabani na onokukhohlisa ahambe ongeze amashumi okanye amakhulu amawaka abalandeli (yiya kufuna umntu ongenagunya elinabalandeli abangaphezu kwekhulu lamawaka kwaye uqale ukulandela bonke abalandeli babo-ndiyakuqinisekisa ukuba uninzi lwabo luya kukulandela). Nje ukuba wenze, uyafunwa kwangoko njengenye yeempembelelo ngalo naliphi na inani lezicelo ezikwi-Intanethi- nkqu nezinobuchule obuphucukileyo obufana IKlout iyasetyenziswa.

Ngoku iphazamisekile njengam, ngumdlalo esikulo namhlanje. Ukuba abathengi bam bazokhuphisana kwaye ndiza kuzama ukufikelela kwaye ndithengise ngakumbi kokuninzi, nam ndiza kuwudlala umdlalo. Ndiza kucebisa ukuba abathengi bam bakhule ngokulandelayo. Xa umhlobo ovela kwinkampani kutshanje endibuze ukuba ungene njani kwi-Twitter, ndamnika iingcebiso ezintathu:

  1. Nika ixabiso kubalandeli bakho.
  2. Thetha xa kukho into ekufanele uyixoxe.
  3. Ukuba abantu abakulandeli, thenga abalandeli ukuba baqalise ngokulandelayo.

Ubungcwele obungcwele, ngaba ndicebise umntu ukuba bathenge abalandeli? Ewe ndayenza. Ngoba? Kungenxa yokuba nina nigcina abantu abanabalandeli abaninzi endaweni yokujonga ukubaluleka komxholo wabo. Hayi nonke, kunjalo, kodwa uninzi lwenu. (PS: Kukho umngcipheko ochaphazelekayo ekuthengeni abalandeli… ukuba wena ncanca kwimidiya yoluntu, Baza kuhamba. Ayingomngcipheko omkhulu, nangona kunjalo, ke wonke umntu uyayenza kule mihla.)

Ekugqibeleni, siya kufikelela kwinqanaba lokugcwala apho wonke umntu elandela wonke umntu ethetha ngento engekhoyo kwaye oluphakathi luya kuxhatshazwa kunye nokuncipha njengoko besenzile ngalo lonke olunye uhlobo lwendabuko ngaphambili. Ngelo xesha, abathengisi bayakulibala malunga nevolumu kwaye baqale ukusebenza ngononophelo ukuxhasa izibonelelo zosasazo loluntu kunye nabaphulaphuli abafanelekileyo.

Kude kube lelo xesha, ndicinga ukuba siza kuhlala siqokelela iibhola zamehlo.

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