Amanyathelo abonakalayo: IiVidiyo kunye neMithombo yeendaba eFumanekileyo

amanyathelo abonakalayo

Amanyathelo abonakalayo ibonelela iiarhente kunye neempawu ezinkulu kunye nethuba lokusasaza umxholo wazo kubabukeli abafanelekileyo. Iqonga labo lifikelela ngaphezulu kwe-380 yezigidi zababukeli bevidiyo rhoqo ngenyanga. Ukuza kuthi ga ngoku, balinganise ukubukwa kwevidiyo ezi-3 trillion, ngaphezulu kwe-500 yezigidi zevidiyo, kunye nephulo lokuthengisa ividiyo elingaphezulu kwe-10,000.

Amanyathelo abonakalayo ahambisa intengiso yevidiyo esekwe ngokufanelekileyo kumntu olungileyo ngexesha elifanelekileyo kumshicileli olungileyo, enceda abathengisi bophawu ukuba balwe nokwahlulwa kwemithombo yeendaba ngelixa besebenzela ukubonwa okufumanekileyo.

Amanyathelo abonakalayo Ngokwenyani wenze i-metric ezinokuthi zenziwe ezamkelweyo liBhunga eliJongayo leMidiya, iqela loshishino eliphicothayo kunye nokuvuma iinkonzo zemilinganiselo yemidiya:

  • Ukufikelela kwinyani ™: Imetric yokuqala yokusebenza kwe-MRC eyamkelweyo kwimithombo yeendaba ehlawulweyo, eyeyakho kunye neyokufumana.
  • Isabelo soKhetho ™I-metric yokuqala yohlobo lwayo ukulinganisa ukusebenza kwegama lophawu kwividiyo esekwe kukhetho.
  • Ukuzibandakanya kwiVidiyo: Imilinganiselo yokusebenza ebonisa indlela abantu abasebenzisana ngayo nomxholo wevidiyo.

Amanyathelo abonakalayo iphatha imikhankaso yevidiyo uninzi lwabathengisi abanempembelelo emhlabeni, njenge-P & G, iFord, iMicrosoft, kunye ne-Unilever, kunye neearhente zemithombo yeendaba ezinje ngeStarcom MediaVest, iMindshare, kunye neOmnicom, Amanyathelo aBonakalayo abambe isikhundla esisodwa kumzi mveliso wevidiyo.

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