Sebenzisa iiNethiwekhi zeNtlalo zeCRM

I-crm yabathengi

NgokukaGqirha Ivan Misner, utata ka BNI, Esona sicelo seCRM sesona siza kusetyenziswa. Le yindlela entle yokuthi zonke iinkqubo zeCRM ezintle kunye neempawu emhlabeni aziyi kwenza mahluko ukuba isoftware yakho inzima kakhulu okanye akukho mnandi ukuyisebenzisa. Ngenxa yeso sizathu, ndiyazi abantu abaninzi abahamba kakuhle nge-Excel spreadsheet. Iyabasebenzela kuba ilula kwaye iyavakala.

Nangona kunjalo, uthini malunga nokusebenzisa iinethiwekhi zentlalo zeCRM? Ngokuqinisekileyo, imidiya yoluntu yiyo yonke i-buzz ngoku kwaye ngamanye amaxesha isetyenziswa ngokufanelekileyo njengendawo yokuthengisa kodwa ungayisebenzisa njani ngokucwangcisiweyo kunye nokulandelela ubudlelwane bakho nabathengi usebenzisa ezi nethiwekhi? Ndibonise iindlela apha zokuba ungasebenzisa iinethiwekhi ezintathu ezinkulu (i-Facebook, i-LinkedIn, i-Twitter) yeCRM.

  1. LinkedIn inomsebenzi obizwa ngokuba yi Umququzeleli weProfayili. Esi sixhobo sikuvumela ukuba uhlele abafowunelwa bakho kwiifolda, ukongeza amanqaku kunye nolwazi olongezelelekileyo loqhakamshelwano, kwaye ukhangele nezalathiso zokufumana abantu abebesebenza nomfowunelwa othile. Umququzeleli weProfayili yinxalenye yeakhawunti ye-LinkedIn yeShishini, ebiza i- $ 24.95 ngenyanga. Ngomququzeleli weProfayili, ungabahlula abafowunelwa bakho kubaxhasi, amathemba, abarhanelwa, njl., Kwaye unxibelelane nabo nge-LinkedIn kunye nokulandela umkhondo wohlaziyo olukhulu kubomi babo bobuchwephesha.
  2. Facebook bonelela ngendlela elula yokuhlela abafowunelwa bakho, ngokunjalo. Yenza ngokulula ifayile ye- uluhlu lwabahlobo kwaye ubeke abathengi bakho kolo luhlu. Ungaseta ukhetho lwangasese kolo luhlu, ngokunjalo. Unokwenza uluhlu lwezinto ezahlukeneyo zeshishini, okanye uzihlule zibe lithemba kunye nabaxhasi. Into emnandi nge-Facebook kukuba ikunika iwindow etyebileyo kubomi babafowunelwa bakho, ekuvumela ukuba uqalise incoko ngokulula. Kwakhona kwenza ukuba kube lula ukwabelana ngolwazi oluxabisekileyo kunye nabaxhasi bakho kwaye kukugcina ubonakala kubo.
  3. Twitter kutshanje kongezwe i Uluhlu lwenqaku ekuvumela ukuba wenze uluhlu olungenamda apho uhlela khona abantu (kunye neenkampani) ozilandelayo. Eli lithuba elihle lokwenza uluhlu lwabathengi bakho kwaye emva kwexesha ulandelele izinto abazithumelayo ukuze ubeke izimvo, uphinde ubhale i-tweet kubo, kwaye uhlale uyazi ngokuqhubekayo kubomi babo nakwiinkampani. Ulwazi oluncinci ludluliswa nge-Twitter, kodwa ibonelela ngolunye uluvo lwexesha lokwenyani kwimicimbi yobuqu neyobungcali. Ewe abathengi bakho kufuneka basebenzise i-Twitter ukuze ibe luncedo 🙂

Ngaba iinethiwekhi zentlalo zinokutshintsha isoftware yeCRM esemgangathweni? Mhlawumbi kwezinye iimeko, kodwa rhoqo ndibona ukuba bongeza isiseko sedatha yakho. Iinethiwekhi zentlalo zisinika isiseko sedatha esandisiweyo, esihlaziya ngexesha langempela ngolwazi olunokubaluleka kakhulu kubaphathi beakhawunti kunye neengcali zentengiso. Kutheni ungasebenzisi eli thuba kwaye usebenzise iinethiwekhi zentlalo ukuze uhlale unxibelelana ngakumbi nabathengi bakho kwaye ubonelele ngenkonzo engcono?

2 Comments

  1. 1

    “Esona sicelo sibalaseleyo seCRM sesona uya kusisebenzisa? sisicatshulwa esihle kwaye ndicinga ukuba siqhuba inqaku kakuhle. Ndiza kongeza esi sicatshulwa kwincwadi yam. Nantsi isicatshulwa kwincwadi yam ethetha ngendlela endisebenzisa ngayo iMicrosoft Outlook njenge "Inbox Control Centre kunye neDashboard" njenge-inbox aka email, etc yi "CRM yokwenyani". Ndisebenzisa, ndidibanisa kwaye ndiphuhlisela iSalesforce kodwa eyona ndawo ndisebenza kuyo yiMicrosoft Outlook. Isicatshulwa siza kukubonisa iibar zesixhobo kunye neeplagi endizisebenzisayo ukuphumeza oku kungasentla.

    http://www.grigsbyconsulting.com/Excerpt2fromSBOP4SFDCnMSO.aspx

    Enkosi ngeposi enkulu kunye nokucaphula!

  2. 2

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