UkuThengwa kwe-Intanethi kunye nokuziphatha okuThumelayo kuguquka ngo-2015

Utshintsho kuhambo lwe-Shopper kwi-Intanethi ye-UPS ka-2015

Ndinyukile eChicago e IRCE kwaye wonwabele umsitho. Umboniso mkhulu kakhulu kangangokuba andiqinisekanga ukuba ndiza kuwenza wonke lo mcimbi unikwe iintsuku ezimbalwa ndilapha- kukho iinkampani ezimangalisayo esiza kubhala ngazo. Ukugxila okungagungqiyo kwiziphumo ezilinganisiweyo ngawo wonke umbonisi apha kuyahlaziya. Ngamanye amaxesha xa ndisiya kweminye iminyhadala yentengiso, ezinye zeeseshoni kunye nokugxila kubonakala ngathi kuyehla kwiinkampani ngenene ukufumana iziphumo zemali.

Izolo bendizimase ingxoxo ye-UPS kunye UGian Fulgoni, uSihlalo kunye noMququzeleli weComScore apho i-UPS ikhuphe khona unyaka UPS Pulse yeShopper ekwi-Intanethi (La maxwebhu makhonkco aphezulu ngasekunene) kwaye isifundo sibonisa ukuba utshintsho olunamanani aphindwe kabini kwindlela yokuziphatha yokuthenga kwi-Intanethi iyaqhubeka nokuba yinto eqhelekileyo.

Amagqabantshintshi avela kwi-UPS Pulse ye-Intanethi ye-Intanethi

  • Ukuthenga okuncinci kunye neNdawo - Entsha kufundo lwalo nyaka, abathengi abaninzi (iipesenti ezingama-93) bathenga kubathengisi abancinci. I-61% ithengiwe kwezi ndawo kuba zinikezela ngeemveliso ezizodwa, i-49% ayifumananga nto ibiyifuna kwiivenkile zesintu kwaye i-40% ifuna ukuxhasa amashishini amancinci.
  • Ukuthenga kwiHlabathi liphela Ukongeza, i-40% yabathengi bathenga kubathengisi abasebenza ngaphandle kwe-US, phantse isiqingatha (49%) benika ingxelo ukuba benze njalo ukufumana amaxabiso angcono, kwaye i-35% ithe bafuna izinto ezingafumanekiyo kwiivenkile zase-US.
  • Amandla eendaba ezentlalo -Abathengi abaninzi banxibelelana nezinto zokuthenga ngokusebenzisa imithombo yeendaba zentlalo kunye ne-43% yokuxela bafumanisa iimveliso ezintsha kwiindawo zosasazo zasekuhlaleni. I-Facebook lelona jelo linempembelelo kodwa abathengi bakwamkela iindawo ezijolise ekubonakaleni njengePinterest.
  • Intengiso yedijithali -Ukuthengisa kuyaqhubeka ukuvela njengoko abanye abathengi be-Intanethi bejonga ukusebenzisa ubuchwephesha beselfowuni kwivenkile: i-33% ifumana iilebheli ezishelfini zekhompyuter, i-29% ithe bayakuthathela ingqalelo ukuphuma kweselfowuni, kwaye i-27% ithe bavulekile ekusebenziseni izikrini zokuchukumisa ukufumana ulwazi, ukuthenga okanye ulungiselele ukuhanjiswa.
  • Ukuhanjiselwa ngenqanawe mahala Ukuhanjiswa simahla kuhlala kuyeyona nto ibalulekileyo ngexesha lokuphuma ngokuya kwi-77% yabathengi abakwi-Intanethi. Ngaphezulu kwesiqingatha (i-60%) bongeze izinto kwinqwelo yabo ukuze bafaneleke ukuhanjiswa simahla. Olu phononongo lubonelela ngengqondo yokunceda abathengisi bonyuse ukuthengisa- i-48% yabathengi abakwi-Intanethi bathi bathumela izinto evenkileni, nge-45% yabo bathi bathenga izinto ezongezelelweyo xa bethatha iiodolo zabo.
  • Ubunzima-Free Ukubuya - Ngokwengxelo, kuphela ngama-62% abathengi abonelisekileyo yinkqubo yokubuyisa i-intanethi: ama-67% aphonononge umgaqo-nkqubo wokubuyisa umthengisi ngaphambi kokuba athengwe, ama-66% afuna ukuhanjiswa simahla, ama-58% afuna ukungabinangxaki “akukho mibuzo ibuzwayo” Buyisela umgaqo-nkqubo, kwaye iipesenti ezingama-47 bafuna ukubhalwa ngokulula ukuprintwa kwelebheli.
  • Ukuhanjiswa okunye - Xa kuthelekiswa nokufunda konyaka ophelileyo, abathengi abaninzi bavulekile ukuba bakhethe ezinye iindlela zonikezelo. Kwi-2014, i-26% ithe bakhetha ukuba iiphakeji zisiwe kwezinye iindawo ngaphandle kwamakhaya abo, kulo nyaka inyuke yaya kwi-33%. I-UPS ivavanya iveni yakho yokutshixa iinkonzo kwezinye iidolophu ngoku.
  • Ukuthatha ngaphakathi kwiVenkile Phantse isiqingatha (i-48%) yabathengi abakwi-Intanethi basebenzise iinqanawa ukugcina kunyaka ophelileyo, kwaye iipesenti ezingama-45 zabo bathengi bathengile xa bethenga online.

Umxholo omnye wengxoxo owawunomdla kakhulu kum: abathengi tshintsha amajelo okuthenga phakathi kweselfowuni kunye nedesktop. Amanqanaba okuguqula iselfowuni asala kancinci kwi-desktop. Uqikelelo ngamanqanaba okuguqula iselfowuni nge-0.5% ukuya kwi-3% yedesktop yenqanaba lokuguqula. Oko akuthethi ukuba umthengi unjalo ayiguquki… Bahlala betshintsha phakathi kwezi zimbini. Ngapha koko, uMnu Fulgoni uxele ukuba ubungakanani bendawo enkulu yokujonga iifowuni ezinje nge-iPhone 6+ inokuba noxanduva lokonyuka okuncinci kubungakanani benkcitho yeselfowuni kunye namaxabiso okuguqula.

Abathengisi kufuneka baqhubeke nokuqhubela phambili usetyenziso lwabo lweselfowuni, njenge-38% eneselfowuni kodwa abangayisebenzisiyo ekuthengeni imifanekiso yemveliso ayinkulu okanye icace ngokwaneleyo, kwaye i-30% ithe kunzima ukuthelekisa iimveliso.

ukopisho:

Ukuthenga kwi-Intanethi kwi-Intanethi kunye nokuziphatha okuThunyelwe kwi-Intanethi

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