Uyisebenzisa njani iMixokelelwano yaBasebenzisi ngaphandle kokuTyholwa

amalungelo ugc scoopshot

Imifanekiso eveliswe ngumsebenzisi ibe yimpahla exabisekileyo kubathengisi kunye neemveliso zeendaba, ukubonelela ngomxholo othile wokuzibandakanya kunye nexabiso elifanelekileyo kwimikhankaso- ngaphandle kokuba oko kukhokelela kwisimangalo esigidi seedola. Unyaka ngamnye, iimveliso ezininzi zikufunda ngendlela enzima. Ngo-2013, umfoti Utyhola iBuzzFeed nge $ 3.6 yezigidi emva kokufumanisa ukuba isiza sisebenzise enye yeefoto zeFlickr ngaphandle kwemvume. Imifanekiso ka-Getty kunye ne-Agence France-Presse (AFP) nabo basokola ityala elingange- $ 1.2 yezigidi emva kokutsala iifoto ze-Twitter zomfoti ngaphandle kwemvume.

Ungquzulwano phakathi komxholo owenziwe ngumsebenzisi (i-UGC) kunye namalungelo edijithali abe yingozi kwiimveliso. I-UGC iyeyona nto iphambili ekuvuleleni isizukulwane seminyaka eliwaka, ekuthiwa siyazinikela ngaphezulu kweeyure eziyi-5.4 ngosuku (okt iipesenti ezingama-30 zexesha elipheleleyo leendaba) kwi-UGC, kwaye ubange ukuba uyayithemba ngaphezu kwawo wonke umxholo. Nangona kunjalo, ityala eliphezulu, ekugqibeleni liya kulungisa ukuthembakala kunye nokunyaniseka okujolise ekudaleni i-UGC.

Ukungaqondi okuqhelekileyo kukuba umxholo wenethiwekhi yoluntu ngumdlalo olungileyo kubathengisi. Ngaphandle kokuba usebenzela iinethiwekhi zentlalo, oku akunjalo. Njengokuba, Imigaqo yenkonzo ye-Facebook khusela ilungelo lenkampani lokusebenzisa kunye nomxholo welayisensi yomsebenzisi kwezinye iinkampani. Kwi-Twitter kwihlabathi liphela, ayikhethi bodwa, ilayisensi engenasimahla (ngelungelo le-sublicense) ngokufanelekileyo ubanika inkululeko epheleleyo yokwenza imali ngomxholo womsebenzisi. IFlickr inayo igunya elingenamda ukusebenzisa umxholo onjalo.

Iinethiwekhi zentlalo zihlala zazi ngcono kunokusebenzisa kakubi eli lungelo. Njengoko i-Instagram ifumene ngasekupheleni kuka-2012, imiqathango yenkonzo ethembisa ukuguqula imifanekiso yobuqu ibe yintengiso- ngaphandle kwembuyekezo-inokubangela umsasazo osasazekayo isiqingatha sesiseko somsebenzisi. Ukuba uthungelwano lwasentlalweni alunakho ukuphindaphinda ngokusemthethweni i-UGC ngaphandle kwesikhalazo esidlangalaleni, nawe ngekhe.

Ngelixa abathengisi bebazi ubungozi bokuphindaphinda umxholo oveliswe ngumsebenzisi ngaphandle kwemvume, amathuba okubanjwa abonakala ephantsi. Uncedo lomxholo okhohlisayo 'wasimahla' kunokusithintela kwisigqibo sethu. Sinomona ngempumelelo yeempembelelo ze-UGC ezinje nge-ALS Ice Bucket Challenge, kwaye samkela umceli mngeni wokukhuphisana kwelo nqanaba. Ekugqibeleni, nangona kunjalo, abathengisi kuya kufuneka bahloniphe amalungelo edijithali okanye babukele i-UGC yokubuyisa umlilo.

Ke singayisombulula njani le ngxaki? Amalungelo epropathi enomgangatho ophezulu wokuqonda asondele kwaye ayathandeka entliziyweni yam - ekuchazeni ngokupheleleyo, ndaseka iScoopshot, iqonga lomfanekiso wabantu abaninzi, ukunceda ukulwa le ngxaki. Ngelixa kungekho ndlela inye yokufaka, ukuququzelela kunye nokuhambisa i-UGC, itekhnoloji oyikhethayo kufuneka inikezele ngenkqubo efanelekileyo yokuqinisekisa imifanekiso, ukukhutshwa kwemodeli kunye nokufumana amalungelo emifanekiso. Ngolwazi oluthe kratya, nantsi imiba emithathu ekufuneka uyijongile ukuze usebenzise i-UGC ngokufanelekileyo:

  1. Ndazi njani ukuba umfanekiso uyinyani? Emva kwezithuba zeefoto kwinethiwekhi yoluntu, phantse akunakwenzeka ukuqinisekisa imbali yayo. Ngaba yadutyulwa ngumsebenzisi kwaye yathunyelwa ngqo? Ngaba ikhutshwe kwibhlog? Ngaba ifotokiwe? Ukuba umxholo wentengiso kunye neenzame zobuntatheli zikubambe kumgangatho ophezulu wokuthembeka, imvelaphi yemifanekiso yakho ibalulekile. Ngaphandle kwamatyala anokubakho, ukusebenzisa gwenxa okanye ukungachazi umfanekiso kunokubangela ukulahleka kokuthenjwa kubaphulaphuli bakho. Isisombululo sakho se-UGC kufuneka siqinisekise ukuba akukho mntu unokusebenzisa umfanekiso phakathi kokubanjwa nokugqithiswa ezandleni zakho. Ukuba umfanekiso sele uthumele kwiwebhu, awunakuqiniseka ngaloo nto.
  2. Ngaba ndinayo imvume yokupapasha le foto? Abathengi abathembekileyo bayathanda ukuthatha inxaxheba kwi-UGC. Baziva bewongekile ngokuba ukhethe izinto zabo ukumela uphawu lwehlabathi. Nangona kunjalo, usapho kunye nabahlobo babo banokungabelani ngaloo ndlela. Ke, masithi fan ye-Facebook ikunika imvume yokusebenzisa ifoto yakhe nabahlobo bakhe abathathu abanxibe uphawu lwempahla yakho. Ukuba uyasilela ukufumana ukukhutshwa kwemodeli kubo bonke abantu abane, nawuphi na kubo unokukumangalela. Ngelishwa, inkqubo yokunxibelelana nomntu ngamnye kunye nokufumana ukukhutshwa kunokuba yindinisa. Endaweni yokulandela wonke umntu owenzileyo, unokukhetha isixhobo sokuqokelela se-UGC esiqokelela ngokuzenzekelayo ukukhutshwa kwemodeli ngaphakathi kokuhamba komsebenzi.
  3. Ndiwathenga njani kwaye ndiwangqina amalungelo omfanekiso? Ukuze uzikhusele, fumana ngokusemthethweni kwaye ubhale ukuhanjiswa kweelayisensi zemifanekiso phakathi komdali kunye nombutho wakho. Ngokuqinisekileyo ungasebenzisa iirekhodi ze-imeyile okanye ii-invoice ukubonisa ukuba uligqithisile ngokufanelekileyo iphepha-mvume, kodwa oku kuyaphazamiseka xa uqokelela amawaka emifanekiso eyenziwe ngabasebenzisi. Ukuhamba komsebenzi we-UGC.

Ekupheleni kosuku, iifoto zikaFacebook nezikaTwitter azikufanelanga ukugwetywa ngezigidi zeedola kunye ne-PR scandal. I-UGC yeyona nto iphambili kwintengiso yanamhlanje, kodwa ifuna ukwenziwa ngononophelo. I-BuzzFeed kunye ne-Getty Izithombe / i-AFP debaches zazinokuthintelwa, kwaye andithandabuzi ukuba ezi nkampani ziphinde zayila inkqubo yazo yokulawula amalungelo emifanekiso.

Njengomthengisi, khusela ukuthembeka kwakho, amaqhinga akho kunye nomsebenzi wakho. Nceda uluntu lwethu lonke lusindise i-UGC kwizinto ezinokubuyela umva.

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