Igunya elitsha lokuThengisa: Ingeniso, okanye enye into

Ingeniso ekhulayo

Intswelamsebenzi yehle nge-8.4 yeepesenti Nge-Agasti, njengoko iMelika ichacha kancinci kubhubhane. 

Kodwa abasebenzi, ngokukodwa ukuthengisa kunye neengcali zentengiso, babuyela kwindawo eyahlukileyo kakhulu. Kwaye ayifani nantoni na esakha sayibona ngaphambili. 

Xa ndajoyina lesforce ngowama-2009, sasikwizithende zoRhwebelwano Olukhulu. Ingqondo yethu njengabathengisi yaphenjelelwa ngokuthe ngqo kukuqiniswa kwebhanti yezoqoqosho eyayisandula ukwenzeka kwihlabathi liphela. 

La yayingamaxesha angenamsebenzi. Kodwa bekungafani nokuba umhlaba wethu uphendulwe wabhekiswa phantsi. 

Namhlanje, njengoko iinkampani zisihla kwaye zitshintsha izixhobo, amaqela aphantsi koxinzelelo olungaphezulu kunakuqala lokuqhuba ingeniso. Kwaye ngokungafaniyo no-2009, ihlabathi ayikho efanayo njengoko kwakunjalo ngoFebruwari. Ukusuka kwimbono ebonakalayo, amaqhinga aphezulu asetyenzisiweyo ukuvala amadili- njengemisitho, ulonwabo kunye neentlanganiso zomntu-azisekho. 

Kwangelo xesha, ii-quotas zentengiso zisenza njalo. Xa uyinkampani ye-B2B, mhlawumbi exhaswa ziiVC ezinamabhongo, awunakuthatha mulligan kwi2020. Kuya kufuneka uyiqonde.  

Ngokwenyani, oko kuthetha ukuba wonke umntu ngaphakathi kombutho ngoku uxanduva lwengeniso ngandlela thile okanye ngefashoni. Oku kuyinyani ngokukodwa kubarhwebi, abaza kuthi babanjelwe amanqanaba angazange abonwe ngaphambili ukuqhuba i-ROI. Kwaye izakutshintsha i-makeups yombutho kwikamva elibonakalayo. 

Ixesha le-3 leNtengiso 

Ixesha lesifundo esikhawulezayo sembali: Ubugcisa bezentengiso kudala bubonakalisa ukusetyenziswa kwemithombo yeendaba. Naphi na apho abathengi banokusebenzisa imithombo yeendaba, abathengisi benze iindlela zokusebenzisa imithombo yeendaba ukufumana ingqalelo yabo. 

Yonke le nto yaqala ngeXesha lokuThengisa, endithanda ukuyibiza Mad Madla Era. Eli thuba lasemva kwemfazwe beliqhutywa phantse kwaphela kuyilo- kwaye kuyabiza - intengiso iyathenga. Uhlalutyo olunobunkunkqele kunye nemilinganiselo ibingekabikho, kwaye impumelelo ebonwa ihlala ixhomekeke kwi-vagaries yenethiwekhi yamakhwenkwe amadala njengokusebenza. Isaci esidala esithi “isiqingatha sentengiso siyichithile, asazi nje ukuba sesiphi isiqingatha” ngokuqinisekileyo sisetyenziswe apha. 

Emva koko kwafika i-intanethi. Inkqubo ye- Ibango-Gen I-Era, okanye i-2 Era yeNtengiso. yaqala ekuqaleni kwenkulungwane yama-21. Oku kwavula ucango kumajelo edijithali enza impendulo ngokukhawuleza kunye nokubanjwa kwedatha, okuvumela abathengisi ukuba balinganise ifuthe lomsebenzi wabo ngeendlela ezintsha. 

Oku kungenise kwihlabathi elitsha lokuphendula, elikhokelela ekumisweni kwendima yeCMO kunye nobunini befaneli yokuthenga. Kule minyaka ingama-20 idlulileyo, si-a / b kuvavanywe lonke ucofa, ukujonga kunye nokwabelana, ukwenza amaphulo okulungiselela ukusebenza ngokukuko. 

Kwaye emva koko sinikezele ezo zikhokelo kwintengiso ukuvala isivumelwano. 

I-Post-COVID, ezo ntsuku ziphelile. Ukuthengisa akunakuzisika phakathi kwe-funnel kwakhona. Abathengisi abathengisi abavali ezo zikhokelo buqu. Iindlela zokuchukumisa okuphezulu zihambile kude kube sesinye isaziso. 

Eyona nto ibaluleke kakhulu, amathemba akalindi ejikeleze izinto ukuze ziqheleke ngaphambi kokuba bathenge izinto. Baphantsi koxinzelelo olwandileyo, nabo- kwaye oko kuthetha ukuba, xa bekhangela iwebhusayithi yakho nge-3 kusasa bejonge kwisisombululo kwiveki enye, kuya kufuneka ubephambi kwabo, ngolwazi olulungiselelwe ukuba lungavala isivumelwano. 

Eli liXesha lesithathu leNtengiso, apho umthengi, hayi uphawu, eyalelayo xa kuthengiwe. Sele yenzekile kwi-B3C, apho ungathenga nantoni na nangaliphi na ixesha. Kutheni kungenjalo nge-B2B? Lithuba elihle lokuba amasebe entengiso anyuse kwaye athathe ubunini befaneli epheleleyo, hayi ngokweshishini elitsha kuphela, kodwa kuhlaziyo nokwanda. 

Kubathengisi, le yindawo yokuntywila okanye yokuqubha, kwaye iziphumo ziyacaca: Yamkela ingeniso ngoku, okanye umngcipheko wokudityaniswa kwentengiso. 

Ingeniso, okanye enye 

Sifikelele kwinqanaba lokungcangcazela ii-CMO: Ngaba ukwinkonzo yokuthengisa, okanye ungontanga?

Ii-CRO ezininzi zinokuthi zangaphambili. Ukuthengisa kudala kulinganiswa ngeemetric ezithambileyo ezinje ngokwazisa, ukucofa kunye nokukhokela, ngelixa amaqela athengisayo ahlala kwaye asweleka ngokubanakho ukubetha iikota zenyanga. 

Okubi nangakumbi kukuba, ezinye iiCRO zinokudideka ngeenzame zentengiso. Liza kubonelela ngantoni eli phulo likamabonwakude? Zingaphi izikhokelo eziya kuthi zikhulise umxholo opheleleyo? Ngaba kufanelekile ukuba uxhase umsitho obonakalayo? 

Ezi ziincoko abathengisi abaninzi abangazisebenzisiyo ukuba babe nengeniso ye-vis-a-vis. Kodwa kungcono baqale ukukhululeka. Ngokuthengisa kunye nokuthengisa kungasayi kumatsha kwiimethrikhi zabo, kwaye babelana ngeenjongo ezifanayo zengeniso, akusekho ndawo yesisele kwakhona. Omabini la masebe anoxanduva kungekuphela kwishishini elitsha, kodwa nokugcinwa, kunye nokuthengiswa kwabathengi abakhoyo ngoku. Inyani yile yokuba omabini la maqela afuna izakhono kunye nokuqonda okunikezelwa lelinye. 

The Ixesha leRhafu imalunga nemephu yobomi obupheleleyo kunye nokwenza ukuba yonke indawo ibekho, nokuba ivelaphi. Awunakho ukuba ngumthengi ophakathi kuwo wonke umjikelo wobomi ngaphandle kokuba unokufumana, ukubandakanyeka, ukuvala kunye nedatha konke phantsi kophahla olunye. 

Ekupheleni kosuku, ngabarhwebi abafuna ukuvuka kunye nevumba lekofu. Abo balungelelanisa iinzame zabo kwingeniso baya kufumana isihlalo etafileni. Abo bangayifuniyo baya kungeniswa kwisebe lezentengiso, okanye baya kuba bethula uthuli kwindawo yabo.

Ingaba ucinga ntoni?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda indlela idatha yakho yokubhaliweyo isetyenziswe ngayo.