Ngaba iiParameters ze-UTM kwi-imeyile zisebenza njani kunye namaPhulo oHlalutyi kaGoogle?

Senza ufuduko kunye nokuphunyezwa kweeprojekthi zababoneleli ngenkonzo ye-imeyile kubaxumi bethu. Nangona ingasoloko ichazwa kwiingxelo zomsebenzi, isicwangciso esinye esihlala sisisebenzisa kukuqinisekisa ukuba naluphi na unxibelelwano lwe-imeyile luphawulwa ngokuzenzekelayo ngeeparamitha ze-UTM ukwenzela ukuba iinkampani zikwazi ukujonga impembelelo yokuthengisa i-imeyile kunye nonxibelelwano kwi-traffic site yazo iyonke. Yinkcukacha ebalulekileyo ehlala ingahoywa… kodwa akufunekanga ibe njalo. Zintoni ii

Ungayenza njani i-Automatic Google Analytics ye-UTM yokulandelela kwi-Salesforce yeLifu leNtengiso

Ngokungagqibekanga, iSalesforce Marketing Cloud (SFMC) ayidityaniswanga neGoogle Analytics ukuze ifakele i-UTM yokulandelela imibuzo eguquguqukayo kwikhonkco ngalinye. Amaxwebhu okudityaniswa koHlalutyo lukaGoogle ngokuqhelekileyo akhomba kuGoogle Analytics 360 udibaniso... unokufuna ukujonga oku ukuba ufuna ngokwenene ukuthatha uhlalutyo lwakho ukuya kwinqanaba elilandelayo kuba ikuvumela ukuba udibanise ukubandakanyeka kwabathengi ukusuka kwi-Analytics 360 kwiingxelo zakho zeLifu leNtengiso. . Kudityaniso olusisiseko lwePhulo loHlalutyiso lwePhulo likaGoogle,

UziLandela njani ngokuGuqukayo kunye nokuThengisa kwiNtengiso ye-imeyile

Ukuthengisa nge-imeyile kubaluleke kakhulu kuguquko lokusebenzisa njengoko bekusoloko kunjalo. Nangona kunjalo, abathengisi abaninzi basasilela ukulandelela ukusebenza kwabo ngendlela enentsingiselo. Indawo yokuthengisa iye yavela ngesantya esikhawulezayo kwi-21st Century, kodwa ngalo lonke ixesha lokunyuka kweendaba zosasazo, i-SEO, kunye nokuthengisa umxholo, imikhankaso ye-imeyile ihlala ihleli iphezulu kwikhonkco lokutya. Ngapha koko, iipesenti ezingama-73 zabathengisi basajonga ukuthengisa nge-imeyile njengeyona ndlela isebenzayo

Iphulo likaGoogle loPhononongo loMakhi woPhononongo

Sebenzisa esi sixhobo ukwakha i-URL yoPhulo lweGoogle. Le fom iqinisekisa i-URL yakho, ibandakanya ingcinga yokuba ingaba sele inombuzo ngaphakathi kuyo, kwaye yongeza zonke izinto eziguquguqukayo ze-UTM: utm_campaign, utm_source, utm_medium, kunye nokhetho utm_term kunye utm_content. Ukuba ufunda oku nge-RSS okanye nge-imeyile, cofa ungene kwisiza ukuze usebenzise isixhobo: Ungayiqokelela njani kwaye uyiKhangele kwiDatha yePhulo kuHlaziyo lukaGoogle Nantsi ividiyo ecwangcisiweyo