Iimpazamo eziPhezulu zezeNtlalontle zika-2013

Abasebenzi abanobuqhophololo, ii-tweets ezicwangcisiweyo, iiakhawunti ezigqatshulweyo, ukubiwa kweendaba ngeziganeko ezibi, ukungakhathalelwa ngokobuhlanga, kunye nokuxhwilwa ii-hashtag… ibingomnye unyaka onomdla weempazamo kwimidiya yoluntu. Iinkampani ezisokolayo zezi ntlekele ze-PR zazinkulu kwaye zincinci… kodwa kubalulekile ukongeza ukuba zonke iimpazamo zemidiya yoluntu ziyafumaneka. Andazi ngenene ngesiganeko esithile esibe nefuthe elihlala lihleli kwinkampani ukuze abathengisi benkampani, nangona behlazekile, akufuneki boyike iziphumo ezingapheliyo.