Njengoko ishishini lakho likhupha amaqela athengisayo, uyakufumanisa ukuba ukukhangelwa komxholo osebenzayo kuya kuba yimfuneko yasebusuku. Amaqela ophuhliso lweshishini akhangela amaphepha amhlophe, izifundo zetyala, amaxwebhu epakethe, ukujonga ngokubanzi imveliso kunye nenkonzo… kwaye bafuna ukuba zilungelelaniswe ngumzi mveliso, ukukhula kwabathengi, kunye nobungakanani babathengi. Kukuthini ukuVumela ukuThengisa? UkuXhobisa ukuthengisa yinkqubo yeqhinga lokuxhobisa imibutho yokuthengisa ngezixhobo ezifanelekileyo, umxholo kunye nolwazi lokuthengisa ngempumelelo. Ixhobisa abathengisi ukuba bathumele kwakhona
Ukubaluleka kokuNikwa amandla kweNtengiso
Ngelixa itekhnoloji yokuvumela ukuthengisa ibonakalisiwe ukuba iyonyusa ingeniso ngama-66%, iinkampani ezingama-93% kusafuneka zenze iqonga lokuvumela ukuthengisa. Oku kuhlala kungenxa yeentsomi zentengiso ezinokubangela ukuba kubize, kunzima ukuhambisa kunye nokuba namanqanaba okwamkelwa asezantsi. Ngaphambi kokuntywila kwizibonelelo zeqonga lokunika amandla intengiso kunye nento eyenzayo, masiqale ngokuntywila ekubeni yeyiphi intengiso kunye nokuba kutheni kubalulekile. Yintoni ukuVumela ukuThengisa? Ngokwe-Forrester Consulting,
Iindlela ezi-8 zokuba wenze uMxholo odala abaThengi
Kwezi veki zimbalwa zidlulileyo, besikade sihlalutya yonke imixholo yabathengi bethu yokuchonga umxholo oqhuba olona lwazi, ukubandakanyeka kunye notshintsho. Yonke inkampani enethemba lokufumana isikhokelo okanye yokukhulisa ishishini labo kwi-Intanethi kufuneka ibe nomxholo. Ukuthembela kunye negunya zizitshixo ezibini kuso nasiphi na isigqibo sokuthenga kunye nomxholo oqhuba ezo zigqibo kwi-intanethi. Oko kwathethi, kufuna kuphela ukujonga ngokukhawuleza kwii-analytics zakho ngaphambi kokuba ufumanise ukuba
Iinqobo ezi-3 ze-B2B zokuThengisa ekufuneka ukuba isiCwangciso sakho siFakwe namhlanje
Ukuthengisa, njengeshishini, kukhula ngokukhawuleza. Amaqela okuthengisa ahlala ekwazi ukwenza ukonyusa ubuchule kwinkqubo yabo, kodwa kule minyaka imbalwa idlulileyo, ukuthengisa kungene kwixesha elitsha elixhokonxwa yitekhnoloji, uhlalutyo notshintsho olukhulu kwindlela yokuziphatha komthengi. Abaphathi bezentengiso babeka ugxininiso olutsha ekusebenziseni itekhnoloji ukulinganisa umsebenzi wentengiso kunye nokuphucula ukusebenza ngohlalutyo lobungakanani kunye nokulinga ngeendlela kunye nesicwangciso. Ukuba uthelekisa
Iindlela ezili-11 zokunyusa i-ROI yoThengiso lwakho loMxholo
Mhlawumbi oku kunokuba infographic inokuba sisindululo esinye esikhulu… fumana abafundi ukuba baguquke! Ngokukrakra, sididekile kukuba zingaphi iinkampani ezibhala umxholo ophakathi, ungahlalutyi isiseko sabathengi, kwaye ungaphuhlisi izicwangciso zexesha elide zokuqhuba abafundi kubathengi. Ukuya kwam kuphando koku kuvela kuJay Baer ochonge ukuba ibhlog enye ibiza inkampani i-900 yeedola ngokomndilili. Ukudibanisa oku kunye nenyani yokuba i-80-90% yazo zonke