Iindlela ezi-5 eziPhezulu kuLawulo lweeAsethi zeDijithali (i-DAM) ezenzeka ngo-2021

Ukuhamba uye kwi-2021, kukho inkqubela phambili eyenzekayo kushishino lweDigital Asset Management (DAM). Kwi-2020 sabona utshintsho olukhulu kwimikhwa yokusebenza kunye nokuziphatha kwabathengi ngenxa ye-covid-19. NgokukaDeloitte, inani labantu abasebenza emakhaya liphindwe kabini eSwitzerland ngexesha lobhubhane. Kukho nesizathu sokukholelwa ukuba le ngxaki izakubangela ukonyuka okusisigxina emsebenzini okude kumhlaba wonke. UMcKinsey ukwangeengxelo zabathengi abatyhalela phambili

Uhlalutyo lomxholo: Ukuphela kokuphela kolawulo lweeCommerce kwiiBrands kunye neeRetailers

Abathengisi abanamajelo amaninzi bayakuqonda ukubaluleka komxholo wemveliso echanekileyo, kodwa ngamashumi amawaka amaphepha emveliso ongezwe kwiwebhusayithi yabo yonke imihla ngamakhulu abathengisi abohlukeneyo, phantse akunakwenzeka ukuba uyibeke iliso kuyo yonke. Kwiphepha le-flip, ii-brand zihlala zijongana nezinto eziphambili ngokubaluleka, zisenza kube nzima kubo ukuqinisekisa ukuba uluhlu ngalunye luhlala lusexesheni. Umcimbi kukuba abathengisi kunye neempawu bahlala bezama ukulungisa ingxaki

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Uphononongo lwamva nje lufumanise ukuba iipesenti ezingama-66 zokuziphatha kwi-Intanethi zibandakanya icandelo leemvakalelo. Abathengi bafuna ixesha elide, unxibelelwano lweemvakalelo oluhamba ngaphaya kokuthenga amaqhosha kunye neentengiso ezijolise kuzo. Bafuna ukuziva bonwabile, bekhululekile okanye bonwabile xa bethenga kwi-Intanethi kunye nomthengisi. Iinkampani kufuneka ziguquke zenze olu nxibelelwano lweemvakalelo nabathengi kunye nokuseka ukuthembeka kwexesha elide okunempembelelo ngaphaya kokuthenga kube kanye. Thenga amaqhosha kunye nentengiso ephakanyisiweyo kwimidiya yoluntu

IShotfarm: Inethiwekhi yesiqulatho seMveliso yeeMveliso kunye nabaenzi

Esinye sezifundo ezininzi endizifundileyo ngelixa ndandikwi-IRCE yayikukuba, kwiimveliso kunye nabavelisi, i-ecommerce yayingekho kangako malunga nevenkile yabo yezorhwebo kwi-intanethi njengoko yayimalunga nevenkile ezisezantsi ezazikwazi ukuthengisa nokusasaza iimpahla zazo egameni labo . Njengamavenkile e-ecommerce enza kwaye akhuthaza ubudlelwane obubalaseleyo kunye nabathengi bawo, banokujonga kwezinye iimveliso kunye nabavelisi ukonyusa uluhlu lwempahla abazoyithengisa