Iingxelo ezi-3 Zonke ii-B2B CMO kufuneka zisinde kwaye zikhule ngo-2020

Ngelixa iinkokeli zentengiso zinokufikelela kumawaka eendawo zedatha kunye namakhulu eengxelo, zisenokungagxili kwabo banefuthe kwishishini.

IAllocadia: Yakha, ulandelele, kwaye ulinganise iiPlani zakho zeNtengiso ngokuzithemba okukhulu kunye noLawulo

Ukukhula kokuntsokotha kunye noxinzelelo olukhulayo ukubonisa ubungqina bempembelelo zizizathu ezibini zokuba kutheni ukuthengisa kunzima kakhulu kunakuqala. Ukudityaniswa kwamajelo afumanekayo, abathengi abanolwazi ngakumbi, ukwanda kwedatha, kunye nesidingo esingqina rhoqo sokufaka igalelo kwingeniso kunye nezinye iinjongo kukhokelele kuxinzelelo olwandayo kubathengisi ukuze babe ngabacwangcisi abanolwazelelelo kunye nabaphathi abangcono bohlahlo-lwabiwo mali. Kodwa okoko nje basaxinekile bezama

5 Imilinganiselo yokuSebenza ngokuGqwesa

Kwisithuba seminyaka elishumi, siqwalasele ukuSebenza ngokuThengisa kunceda ukubeka esweni nokwenza iinkqubo zokuthengisa ngexesha lokwenyani kwimibutho. Ngelixa usekela-Mongameli wayesebenza kwizicwangciso zexesha elide kunye nokukhula, imisebenzi yokuthengisa yayiyeyona ndlela ibalaseleyo kwaye ibonelela ngobunkokeli bemihla ngemihla kunye nokuqeqesha ukugcina ibhola ihamba. Umahluko phakathi komqeqeshi oyintloko kunye nomqeqeshi ohlaselayo. Yintoni imisebenzi yokuThengisa? Ngokufika kweendlela zokuthengisa ze-omnichannel kunye ne-automation yokuthengisa, siyibonile impumelelo kolu shishino

Ukuthengiswa okuCwangcisiweyo: Kutheni le nto kufuneka ulungelelanise iCandelo leBrand ekusebenzeni nasekuXeleni

Ngomthamo omkhulu wedatha eyenziweyo kumajelo amaninzi entengiso, iimveliso zinikwa umngeni wokuququzelela kunye nokusebenzisa iiasethi zedatha elungileyo ukukhulisa ukusebenza kwejelo lomnqamlezo. Ukuqonda ngcono abaphulaphuli ekujoliswe kubo, ukuqhuba ukuthengisa ngakumbi, kunye nokunciphisa inkunkuma yentengiso, kuya kufuneka ulungelelanise icandelo lakho lebrendi kunye nokusebenza kwedijithali kunye nokwenza ingxelo. Kuya kufuneka ulungelelanise ukuba kutheni bethenga kunye nokuba ngubani othengayo (isahlulo sabaphulaphuli) kunye nantoni (amava) kwaye njani (ukwenziwa kwedijithali) ukuze konke