Amanqanaba amathandathu ohambo lomthengi we-B2B

Bekukho amanqaku amaninzi kuhambo lomthengi kule minyaka imbalwa idlulileyo kunye nendlela amashishini afuna ngayo ukutshintsha ngokwamanani ukulungiselela utshintsho kwindlela yokuziphatha komthengi. Amanqanaba umthengi ahamba kuwo abaluleke kakhulu kuthengiso lwakho lonke kunye nesicwangciso sokuthengisa ukuze uqiniseke ukuba ubonelela ngolwazi kubathengi okanye kubathengi nalapho bayifunayo. Kuhlaziyo lwe-CSO lukaGartner, benza umsebenzi omnandi wokwahlulahlula

Utshintsho kwidijithali: Xa iiCMOs kunye neeCIO zidibana, wonke umntu uyaphumelela

Ukutshintsha kwedijithali kukhawulezisiwe kwi-2020 kuba kuye kwafuneka. Ubhubhane wenza ukuba iinkqubo zokuphambuka ekuhlaleni zifuneke kwaye zahlaziya uphando lwemveliso ekwi-Intanethi kunye nokuthengwa kwamashishini nabathengi ngokufanayo. Iinkampani ezazingenabo ubukho bedijithali obunyanzelekileyo zanyanzeliswa ukuba zikhule ngokukhawuleza, kwaye iinkokheli zeshishini zafudukela kwinxaso-mali kumnatha wonxibelelwano lwedatha eyenziweyo. Oku kuyinyani kwindawo ye-B2B kunye ne-B2C: Ubhubhane unokuba nokudlulisela phambili ngokukhawuleza kwimephu yendlela

Iindlela ezintlanu zokuThengisa iiCMO kufuneka zithathe amanyathelo kwi2020

Kutheni impumelelo iphuma kwisicwangciso esikhubekisayo. Ngaphandle kokwehla kohlahlo-lwabiwo mali lokuthengisa, iiCMOs zisenethemba malunga nokukwazi ukufikelela kwiinjongo zabo ngo-2020 ngophando lonyaka lukaGartner luka-2019-2020 lwe-CMO Spend Survey. Kodwa ukuba nethemba ngaphandle kokuthatha amanyathelo akunampumelelo kwaye uninzi lweeCMOs zisenokungaphumeleli ukucwangcisela amaxesha anzima angaphambili. Ii-CMOs zibhetyebhetye ngakumbi ngoku kunokuba zazinjalo ngexesha lokudodobala koqoqosho okokugqibela, kodwa oko akuthethi ukuba banokuzimela ukuze baphumeze umngeni

Intsomi ye-DMP kwintengiso

Amaqonga oLawulo lweDatha (DMPs) eza kwindawo yeminyaka embalwa edlulileyo kwaye abonwa ngabaninzi njengomsindisi wentengiso. Apha, bathi, sinokuba "nerekhodi yegolide" kubathengi bethu. Kwi-DMP, abathengisi bathembisa ukuba unokuqokelela lonke ulwazi oludingayo lokujonga i-360-degree yomthengi. Ingxaki kuphela-ayisiyonyani nje. UGartner uchaza i-DMP njengeSoftware efaka idatha kwimithombo emininzi

Izizathu ezi-3 zokuThengiswa kwamaQela ziyasilela ngaphandle koHlahlelo

Imveli yemveli yomthengisi ophumeleleyo ngumntu ohamba (mhlawumbi ene-fedora kunye nebrifkheyisi), exhobile charisma, ukucenga, kunye nenkolelo kwinto abayithengisayo. Ngelixa ukuthandeka kunye nomtsalane ngokuqinisekileyo kudlala indima kwintengiso namhlanje, uhlalutyo luvele njengesixhobo esibaluleke kakhulu kulo naliphi na ibhokisi leqela elithengisayo. Idatha isisiseko senkqubo yokuthengisa yanamhlanje. Ukwenza okuninzi ngaphandle kwedatha kuthetha ukukhupha ukuqonda okufanelekileyo