I-Kenshoo ehlawulelwayo yokuThengisa ngeDijithali: Q4 2015

Unyaka nonyaka ndiyakholelwa ukuba izinto ziya kuqala ukulinganisa, kodwa unyaka nonyaka iimakethi zitshintsha kakhulu- kwaye i-2015 ayifani. Ukukhula kweselfowuni, ukunyuka kweentengiso zoluhlu lweemveliso, ukuvela kweentlobo zentengiso ezintsha zonke zinegalelo kutshintsho oluthile kwindlela yokuziphatha kwabathengi kunye nenkcitho enxulumene nabathengisi. Le infographic intsha evela eKenshoo ityhila ukuba intlalo ikhule kakhulu kwindawo yentengiso. Abathengisi bonyusa inkcitho yabo kwezentlalo ngama-50%

Iindlela ezili-14 zokuGxila kwiiPhulo lokuThengisa ngeDijithali

Ukuqala kwam ukuphonononga le infographic, bendinokuthandabuza ukuba zininzi kakhulu iimetriki ezilahlekileyo… kodwa umbhali wayecacile ukuba bajolise kwimikhankaso yentengiso yedijithali hayi kwisicwangciso ngokubanzi. Kukho ezinye iimetrikhi esizijongayo xa zizonke, njengenani lamagama aphambili asezingeni kunye nenqanaba eliphakathi, izabelo zentlalo kunye nokwabelana ngelizwi… kodwa iphulo ngesiqhelo linesiqalo kwaye limise ngoko ayizizo zonke iitriki ezisebenzayo.