Umdibaniso: Ukuhambisa ngeSithembiso sobuNtu

Isithembiso sokwenza ubuqu sisilele. Sele kuyiminyaka sisiva malunga nezibonelelo zayo ezintle, kwaye abathengisi abafuna ukungenisa kuyo bathenge kwizisombululo ezinamaxabiso kunye nezobuchwephesha, kodwa ukufumanisa emva kwexesha kakhulu, uninzi lwayo, isithembiso sokwenza ubuqu asinto ingaphezulu komsi nezipili. Ingxaki iqala kwindlela umntu ajonge ngayo. Ibekwe njengesisombululo seshishini, yenziwe ngokusebenzisa iilensi zokusombulula iimfuno zeshishini xa kunjalo

mParticle: Qokelela kwaye uqhagamshele iiDatha zabaThengi kwii-API eziKhuselekileyo kunye nee-SDKs

Umthengi wamva nje esisebenze naye wayenobugcisa obunzima obudibanisa kunye namaqonga aliqela kunye neendawo zokungena ezingaphezulu. Iziphumo yayiyitoni yokuphinda-phinda, imiba esemgangathweni yedatha, kunye nobunzima ekulawuleni ukuphunyezwa okungaphaya. Ngelixa bafuna ukuba songeze kokunye, sicebise ukuba bachonge kwaye basebenzise iQonga leDatha yaBaxumi (CDP) ukulawula ngcono onke amanqaku okungena kwedatha kwiinkqubo zabo, ukuphucula ukuchaneka kwedatha, ukuthobela

I-ActionIQ: IsiQendu seDatha yaBathengi abaLandelayo ukuze kulungelelaniswe abantu, iTekhnoloji, kunye neNkqubo

Ukuba uyinkampani yeshishini apho usasaze idatha kwiinkqubo ezininzi, iPlatifomu yeDatha yaBathengi (CDP) phantse iyimfuneko. Iinkqubo zihlala zenzelwe inkqubo yangaphakathi yequmrhu okanye i-automation… hayi amandla okujonga umsebenzi okanye idatha kuhambo lwabathengi. Ngaphambi kokuba amaQonga eeNkcukacha zaBaxumi afike kwimarike, izixhobo eziyimfuneko zokudibanisa amanye amaqonga athintele irekhodi elinye lenyaniso apho nawuphina umbutho angayibona imisebenzi ejikeleze

Ukujolisa kumxholo: Impendulo kuMmandla oKhuselekileyo weNtengiso yeBrand?

Ukunyuka kwenkxalabo yabucala okwandileyo, kudityaniswa nokusweleka kwecookie, kuthetha ukuba abathengisi ngoku kufuneka bahambise imikhankaso eyenzelwe ubuqu, ngexesha lokwenyani nangokwezinga. Okubaluleke ngakumbi, kufuneka babonakalise uvelwano kwaye babonise imiyalezo yabo kwindawo ekhuselekileyo. Kulapho amandla okujolisa kwimeko asebenza khona. Ukujolisa kumxholo yindlela yokujolisa kubaphulaphuli abafanelekileyo usebenzisa amagama aphambili kunye nezihloko ezivela kumxholo ojikeleze uluhlu lweentengiso, ezingafuni kuki okanye enye

Amanyathelo ama-6 okufumana iQonga leDatha yaBathengi (i-CDP) yokuthenga nge-C-Suite yakho

Kungalula ukucinga ukuba ngeli xesha lixhalabisayo, ii-CxOs azikulungelanga ukwenza utyalo-mali olukhulu kwintengiso eqhutywa yidatha nakwinkampani. Kodwa ngelishwa, basenomdla, kwaye isenokuba kungenxa yokuba babelindele ukudodobala koqoqosho, kodwa ithemba lemivuzo yokuqonda injongo yabathengi kunye nokuziphatha kwakubaluleke kakhulu ukuba bangayihoyi. Abanye bakhawulezisa izicwangciso zabo zotshintsho lwedijithali, kunye nedatha yabathengi eyona nto iphambili kuyo