IiModyuli zoBuchule boMxholo weCMOs ukuNciphisa ungcoliseko lweDijithali

Ifanele kukukhwankqise, mhlawumbi ide ikucaphukise, ukufunda ukuba i-60-70% yabathengisi bomxholo bayayidala ayisetyenziswanga. Ayisiyiyo nje le nkcitho imangalisayo, oko kuthetha ukuba amaqela akho akapapashanga ngobuchule okanye asasazeki umxholo, singasathethi ke ngokwenza loo mxholo ube ngamava omthengi. Ingqikelelo yesiqulatho seemodyuli ayintshanga – isakhona njengemodeli yengqikelelo endaweni yokuba ibe yenokwenzeka kwimibutho emininzi. Esinye isizathu yingqondo-

Utshintsho kwidijithali: Xa iiCMOs kunye neeCIO zidibana, wonke umntu uyaphumelela

Ukutshintsha kwedijithali kukhawulezisiwe kwi-2020 kuba kuye kwafuneka. Ubhubhane wenza ukuba iinkqubo zokuphambuka ekuhlaleni zifuneke kwaye zahlaziya uphando lwemveliso ekwi-Intanethi kunye nokuthengwa kwamashishini nabathengi ngokufanayo. Iinkampani ezazingenabo ubukho bedijithali obunyanzelekileyo zanyanzeliswa ukuba zikhule ngokukhawuleza, kwaye iinkokheli zeshishini zafudukela kwinxaso-mali kumnatha wonxibelelwano lwedatha eyenziweyo. Oku kuyinyani kwindawo ye-B2B kunye ne-B2C: Ubhubhane unokuba nokudlulisela phambili ngokukhawuleza kwimephu yendlela

Iingxelo ezi-3 Zonke ii-B2B CMO kufuneka zisinde kwaye zikhule ngo-2020

Ngelixa iinkokeli zentengiso zinokufikelela kumawaka eendawo zedatha kunye namakhulu eengxelo, zisenokungagxili kwabo banefuthe kwishishini.

Iindlela ezintlanu zokuThengisa iiCMO kufuneka zithathe amanyathelo kwi2020

Kutheni impumelelo iphuma kwisicwangciso esikhubekisayo. Ngaphandle kokwehla kohlahlo-lwabiwo mali lokuthengisa, iiCMOs zisenethemba malunga nokukwazi ukufikelela kwiinjongo zabo ngo-2020 ngophando lonyaka lukaGartner luka-2019-2020 lwe-CMO Spend Survey. Kodwa ukuba nethemba ngaphandle kokuthatha amanyathelo akunampumelelo kwaye uninzi lweeCMOs zisenokungaphumeleli ukucwangcisela amaxesha anzima angaphambili. Ii-CMOs zibhetyebhetye ngakumbi ngoku kunokuba zazinjalo ngexesha lokudodobala koqoqosho okokugqibela, kodwa oko akuthethi ukuba banokuzimela ukuze baphumeze umngeni

I-CMO-on-the-Go: Abasebenzi beGig banokuLizuza njani iSebe lakho lokuThengisa

Umyinge we-CMO ungaphaya kweminyaka emi-4 — eyona imfutshane kwi-C-suite. Ngoba? Ngoxinzelelo lokubetha iinjongo zengeniso, ukudinwa kuya kuba yinto engenakuphepheka. Kulapho umsebenzi we-gig ungena khona. Ukuba yi-CMO-on-the-Go kuvumela iiNtloko zeNtengiso ukuba zibeke ishedyuli yazo kwaye zithathe kuphela into eziyaziyo ukuba ziyakwazi ukujongana nazo, zikhokelela kwimisebenzi ekumgangatho ophezulu kunye neziphumo ezingcono kumgca osezantsi. Nangona kunjalo, iinkampani ziyaqhubeka nokwenza izigqibo ezinobuchule