Iziphumo zoPhononongo: Baphendula Njani abathengisi kubhubhane kunye nokutshixwa kwezinto?

Impendulo yentengiso kubhubhane

Njengokuba ukuvalwa kwemisebenzi kuyehla kwaye nabasebenzi abaninzi bebuyela e-ofisini, besinomdla wokuphanda imiceli mngeni abajamelene nayo amashishini amancinci ngenxa yobhubhane weCovid-19, into ebebesenza ngaphezulu kokutshixwa ukuphuhlisa ishishini labo, nakuphi na ukwenza okungaphezulu abakwenzileyo , Itekhnoloji abayisebenzisileyo ngeli xesha, kwaye zithini izicwangciso zabo nembonakalo yekamva. 

Iqela I-Tech.co kuvavanywe amashishini amancinci ali-100 malunga nendlela abelawule ngayo ngexesha lokutshixa.

  • I-80% yabanini bamashishini abancinci bathi iCovid-19 inayo ifuthe elibi kwishishini labo, ukanti iipesenti ezingama-55 ziziva ziqinisekile ngekamva
  • I-100% yabaphenduli basebenzise ukutshixa ukwakha ishishini labo, uninzi lwabo lujolise ukuthengisa, ukunxibelelana nabathengi, kunye nokwenza izakhono.
  • Ama-76% anazo abanezakhono Ngexesha lokutshixa-nge-SEO, imidiya yoluntu, ukufunda ulwimi olutsha, kunye nohlalutyo lwedatha njengezona zakhono zixhaphakileyo zokufunda.

Amashishini ekuphononongwe kuwo avela kumxube wamashishini, kodwa awona macandelo aqhelekileyo yayizinkonzo ze-B2B (28%), ubuhle, impilo kunye nokuba sempilweni (18%), ivenkile (18%), isoftware / itekhnoloji (7%), kunye nohambo ( 5%).

Imiceli mngeni kuShishino ejongene nayo

Eyona miceli mngeni iqhelekileyo kumashishini yayikukuthengisa okumbalwa (54%), kulandelwa kukuhlengahlengisa ukusungulwa kwemveliso kunye neziganeko (54%), kunzima ukubhatala iindleko zabasebenzi kunye nezamashishini (18%), kwaye kuchaphazela namathuba otyalo-mali (18%).

Iimpendulo kwiShishini

Bonke abaphenduliweyo bathi basebenzise ixesha labo ekutshixweni kwemveliso ukukhulisa ishishini labo.

Akumangalisi ukuba uninzi luqale ukugxila kwinto abanokuyinikela kwi-Intanethi, kunye nokwakha iindlela zabo zokuthengisa zedijithali, ngokwenza umxholo omtsha (88%) kunye nokunikezelwa kwi-Intanethi (60%), ukubamba okanye ukuya kwiminyhadala ye-Intanethi (60%), ukunxibelelana abathengi (iipesenti ezingama-57), kunye nokuxhotyiswa ngezakhono (55%) njengezona zinto zixhaphakileyo ukuzenza ngaphezulu kokutshixeka. 

Abanye bathi banazo ezintle iziphumo njengesiphumo seCovid-19, kubandakanya ukwanda kwintengiso kwi-Intanethi, ukuba nexesha elininzi lokujonga kwintengiso, ukukhula kuluhlu lwabo lwee-imeyile, ukufunda izinto ezintsha, ukwaziswa kwemveliso entsha, kunye nokwazi abathengi babo ngcono.

Ezona zakhono zixhaphakileyo zokukhulisa abantu kukufunda i-SEO (25%), imidiya yoluntu (13%), ukufunda ulwimi olutsha (3.2%), izakhono zedatha (3.2%), kunye nePR (3.2%).

Ukusasazwa kwetekhnoloji

Itekhnoloji idlale indima ebalulekileyo kwimpumelelo yeshishini ngeli xesha. Zoom, WhatsApp, kunye ne-imeyile zezona ndlela zixhaphakileyo zonxibelelwano nabasebenzi, kunye nentengiso yemidiya yoluntu, ukuthengisa nge-imeyile, inkomfa kwiwebhu, kunye nokuba newebhusayithi okanye ivenkile ekwi-intanethi zezona ndlela ziluncedo kakhulu zetekhnoloji. Uninzi lisebenzise ukuvala indawo ukuvuselela iwebhusayithi yabo, nge-60% yokufaka indawo yabo yangoku kunye ne-25% yokwakha entsha.

Iingcebiso Kumashishini Asakhasayo

Ngaphandle kobunzima ejongene nabo, iipesenti ezingama-90 baphendule ngelithi babenethemba okanye benethemba ngekamva leshishini labo. Sacela abaphendulayo ukuba banike iingcebiso kwamanye amashishini amancinci ngeli xesha. Ezi zezona zinto zixhaphakileyo ezikhankanyiweyo:

Pivot kwaye ubeke phambili 

Ukubeka phambili izinto ozithandayo kunye nokwazi ukuba yeyiphi imisebenzi ekhankanyiweyo ngabaphenduli abaliqela:

Sebenzisa eli xesha ukuphucula izinto osele ulungile kuzo.

UJoseph Hagen ovela kulungelelwaniso PR

Gxila kumandla akho, ungazami kakhulu. Yenza okungaphezulu kokukusebenzelayo ngokubhekisele ekufumaneni abathengi kwaye ujonge koku. Kithina, oko bekuyintengiso ye-imeyile kwaye siyiphindaphinde kabini kuyo.

UDennis Vu weRingblaze

Fumana ibhalansi phakathi kweendleko zokusika kunye notyalo-mali kwixa elizayo. Jonga oku njengethuba lokuzibandakanya, ukwakha ukuthembeka kunye nokunyaniseka.

Ixabiso likaSara kwiNkonzo yokuQeqesha ngokwenyani

Vavanya izinto eziNtsha kwaye ulunge 

Abanye bathi ngoku lelona xesha lilungileyo lokuba ube mncinci, kwaye uphuhlise kwaye uvavanye izinto ezintsha kubaphulaphuli bakho, ngakumbi ngexesha lokungaqiniseki.

Ukuhamba ngesitshixo kubalulekile, izinto zihamba ngokukhawuleza lonke ixesha olifunayo ukuze ujonge iindaba kunye neendlela, kwaye uphendule ngokukhawuleza.

Lottie Boreham WOKUQHUBA & Co

Thatha inyathelo ubuye umva kunye neqhinga, lokusebenzisa ixesha lakho ngobulumko. Vavanya izibonelelo ezitsha kwisiseko esikhoyo sabathengi bakho, zitshintshe, emva koko wenze umjikelo wokuqala ongafezekanga.

UMichaela Thomas ovela kwiThomas Connection

Khangela amathuba ahlukileyo kwimeko. Senza elona xesha lininzi lokutshixa ngokunika iingcebiso zokwakha simahla kumaqabane enkampani.

UKim Allcott weAllcott Associates LLP

Fikelela kwaye ubazi abaThengi bakho

Ukubaluleka kokwazi nokuqonda abathengi bakho kunye neemfuno zabo zikhule kakhulu kwiingcebiso ezinikwe ngamashishini. Amashishini anokusebenzisa ukutshixa ukugxila ekwakhiweni kwezicwangciso zokugcina abathengi.

Ingabonakala ngathi iyaphikisana kodwa uyitshixe ngokwenene i-niche yakho, chaza umthengi wakho ofanelekileyo lowo ulungele yena. Cinga ngabo kunye nomceli mngeni wabo wangoku. Ukuba ubusezihlangwini zabo ubunokukhangela ntoni ngoku? Emva koko qiniseka ukuba imveliso okanye inkonzo yakho icacisa ngokucacileyo kwisisombululo. Senza impazamo ngokuthetha ngathi xa kufuneka sithethe nangabo abathengi bethu. ” utshilo

I-Kim-Adele Platts yoQeqesho oluLawulayo

Ukusuka kumbono we-B2B, ndicinga ukuba kubalulekile ukugcina unxibelelwano nabathengi bakho kwaye ubavumele baqonde ukuba ulapho ukubanceda nokubanika inkxaso ngeli xesha linzima. Ke nokuba oko kuvelisa umxholo oluncedo ukuhamba kule ngxaki, okanye ukuqinisekisa iinkonzo zabaxumi banazo ukunceda ukumelana, kubalulekile ukuvula incoko kwangoko kwaye uqhubeke nokuthetha nomthengi wakho.

UJon Davis wenkampani yetekhnoloji iMedius

Thetha wenze unxibelelwano nabathengi bakho. Fumanisa ukuba bafuna wenze ntoni ukunceda imeko yabo. Sebenzisa eli xesha ukwenza umxholo olungele ngoku kunye nekamva njengoko eli xesha lingahlali ngonaphakade.

ICalypso Rose yevenkile ye-Intanethi, Indytute

Gxila ekuThengiseni

Ngamaxesha okudodobala kwezoqoqosho, iinkampani zihlala kufuneka zisike. Rhoqo, luhlahlo-lwabiwo mali lokuthengisa kunye nentengiso olunqunyuliweyo. Nangona kunjalo, uninzi lwabaphenduli lubonise ukubaluleka okuqhubekayo kokufumana urhwebo lwakho ngokuchanekileyo.

Abantu bavuleke ngakumbi kunangaphambili ukuba bathethe kwi-Intanethi, basebenzise imithombo yeendaba zentlalo, kwaye banxibelelane nabantu abatsha. Ukuphuhlisa iwebhusayithi elungileyo nesebenzayo kubaluleke ngakumbi kunangaphambili.

UJulia Ferrari, umyili weWebhu

Buyela umva ngokuzama ukukhula ngoku kwaye ucinge 'zeziphi iincoko endinokuziqala ngoku ezinokuthi zikhule zibe yincoko yabathengi enokubakho kwiinyanga ezi-8-10 zexesha?'. Ukutshixa lithuba elihle lokusebenza kwiiprojekthi zentengiso yexesha elide.

UJoe Binder wearhente yokuthengisa uphawu yeWOAW

Indawo elungileyo yewebhusayithi ingundoqo. Yenze uphawu lwakho lobuqu. Veza ubungqina obuvela kubathengi ukwakha ukuthembela kwaye ubonise ukuba uyazi into oyenzayo. Sebenzisa itekhnoloji (inkomfa yevidiyo kunye nokwabelana kwescreen) ukunxibelelana kwaye ubonise abathengi. Abaphambukeli baya bekhululeka ngakumbi ngokwenza ishishini kwi-Intanethi. Bonisa ubuso bakho kwaye unike izisombululo kwiingxaki zabo. Ukuba awunabuchwephesha okanye ufuna uncedo kwindawo ethile, fumana umncedisi onyanisekileyo. Sisebenzisa abancedisi ukunceda ngokubhala ibhlog, ukwenza imifanekiso, kunye nolawulo lweCRM.

UChris Abrams weSisombululo seInshurensi yeAbrams

Iindlela zokuGcina abaThengi

Ingaba ucinga ntoni?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda indlela idatha yakho yokubhaliweyo isetyenziswe ngayo.