Amaqhinga ayi-7 aPhumeleleyo aBathengisi abaManyano baSebenzisa ukuqhuba iNgeniso kwiimpawu abazikhuthazayo.

Iindlela zokuThengisa eziPhumelelayo

Ukuthengiswa kwamanyathelo yindlela apho abantu okanye iinkampani zinokufumana ikhomishini yokuthengisa uphawu, imveliso okanye inkonzo yenye inkampani. Ngaba ubusazi ukuba ukuthengisa okuhambelanayo kukhokelela kurhwebo lwentlalo kwaye ikwiligi efanayo njengentengiso ye-imeyile yokuvelisa ingeniso kwi-Intanethi? Isetyenziswa phantse kuyo yonke inkampani kwaye, ngenxa yoko, yindlela entle yokuba abaphembeleli kunye nabapapashi bayidibanise kwimisebenzi yabo.

Affiliate Marketing Iinkcukacha-manani

I-akhawunti yokuthengisa ehambelanayo ngaphezu kwe-16% yazo zonke ii-odolo ze-eCommerce e-US naseKhanada kwaye i-akhawunti ye-15% yayo yonke ingeniso yemidiya yedijithali. Inkcitho yokuthengisa edibeneyo kulindeleke ukuba ikhule ngaphezulu kwe-10% kule minyaka imbalwa izayo.

FumanaStack

Awuzukuphumelela ngobusuku kwintengiso edibeneyo. Kwesi siqwenga, sibalise ngezinto ezisixhenxe ezenziwa ngabathengisi abaphumeleleyo abaphumeleleyo. 

IziCwangciso zokuThengisa eziManyano

  1. Ukugcina ii-Akhawunti kwiiPlatform ezininzi zeMedia Media -Ukusebenza kumaqonga eendaba ezentlalo ezininzi kunokubanceda abathengisi abadibeneyo ngeendlela ezininzi. Ikuvumela ukuba ufikelele kubaphulaphuli ababanzi kuba akunakwenzeka ukuba ubambe bonke abaphulaphuli bakho kwinethiwekhi enye. Kungenxa yokuba izinto ezithandwayo nezikhethwayo ziyahluka phakathi kwabaphulaphuli. Abanye bakhetha i-LinkedIn kumxholo wobuchwephesha ngakumbi, ngelixa abanye bekhetha amaqonga amnandi ngakumbi, njengeTikTok, SnapChat, kunye ne-Instagram. Uyakufuna, ewe, ukwenza umxholo kwiifomathi ezahlukeneyo, kubandakanya izithuba zebhlog, iividiyo, imifanekiso, i-infographics, kuxhomekeke kwinto eyaziwayo kuloo nethiwekhi.

Ukusukela ngo-2020, inani labaphembeleli kunye nopapasho abaphuhlisa ngaphezulu kweakhawunti enye alidlulanga i-10% yenani lilonke. Nangona kunjalo, okukhona iziteshi zetrafikhi zithe kratya i-affiliate inazo, kokukhona uphezulu umvuzo wabo ophakathi. Ngo-2021, abaphembeleli kunye nabapapashi abaye bagcina 2 okanye 3 akhawunti kuzo zonke iinethiwekhi zentlalo ezifunyenwe ngokwe-avareji Amaxesha e-3 ngaphezulu kwi-Admitad ConvertSocial kunabo bagcine iakhawunti enye kuphela. Kwangaxeshanye, abo baphuhlise iakhawunti ezi-4 okanye ngaphezulu bafumana malunga Amaxesha e-10 ngaphezulu kunabasebenzisi abaneakhawunti enye. 

Admitad ConvertSocial

  1. Iintlobo ezahlukeneyo zeemveliso, iiMveliso, okanye iiNkonzo oziPhakamisayo -Abathengisi abadibeneyo abaphumeleleyo abathinteli kuhlobo olunye okanye imveliso. Njengomthengisi, umvuzo wakho ungqamana ngqo nenani labathengisi osebenza nabo. 

    Ngokomzekelo, ngo-2021 kuphela, UAdam Enfroy, impembelelo yokuthengisa umxholo owaziwayo, ifumene i-63,363 yeedola ezimangalisayo kwiinkqubo ze-64 ezahlukeneyo zokubambisana. UAdam ucebisa ukuba wenze izinto ezahlukeneyo ozithengisayo kunye nokusebenza nabathengisi abaninzi. Ukwahluka kunceda ukuthelekisa iziphumo zokwenza imali kunye nokwenza inzuzo. Ukwahlula amakhonkco kunokunyusa ukuthengisa ngokubonelela ababhalisile ngeendlela ezahlukeneyo zokuthenga. 

Abasebenzi abasebenza kunye 2-5 abathengisi bafumana Amaxesha e-3 ngaphezulu kunabo banomthengisi omnye. Okukhona usebenza nabo abathengisi, kokukhona usiba namandla okwenza ingeniso. 

Admitad ConvertSocial

  1. Ukutshatisa iintengiso kunye neBlog Niche -Ukuba ungumntu oqalayo, kuyacetyiswa ukuba ugxile kwisihloko esinye osithandayo kwaye ubambe umxholo othile. Kule meko, qinisekisa ukuba iimveliso ozithengisayo kufuneka zibe zeze-niche ehambelana nebhlog yakho. Ngo-2021, umzekelo, ingeniso yabasebenzi abasebenza kwi-Admitad ConvertSocial kuphela kwi-niche yabo iphindwe kabini xa kuthelekiswa no-2020. Kutheni ukucacisa i-niche kubaluleke kakhulu? Okulula, ukuba uzama ukubonelela wonke umntu, umyalezo wakho wentengiso uwonke awuyi kuthetha nabani na. Ukuchaza i-niche, okokuqala, hlalutya abaphulaphuli bakho. Qokelela iimbono kwizinto abazithandayo ngeengxoxo, izimvo, njl. Emva kokuba uqonde abaphulaphuli bakho kunye nento abayithandayo, yenza umxholo ojikeleze ezo zihloko kwaye ufanise iintengiso kunye ne-blog niche yakho. 
  2. Ukuvuleleka nokungafihli malunga neNtengiso -Abenzi bomxholo kunye nabaphembeleli akufuneki bafihle ngasemva kumxholo abawukhuthazayo. Abaphulaphuli banamhlanje bakhetha ukubona abantu bokwenene kwaye baqonde iinjongo zabo zokwenyani. Oku kusebenza nakwiintengiso ezihlawulwayo. 

    Abadali bomxholo kunye nabaphembeleli akufuneki bafihle into yokuba bafumana ikhomishini xa umfundi ecofa amakhonkco athile. Ukuxela olu lwazi kunceda ukwakha ukuthembana kunye nobudlelwane obuhlala buhlala buluncedo kuwo omabini amaqela. 

    Abathengisi abadibeneyo abaphumeleleyo bakwaqinisekisa ukuba abasebenzisi babo bayayiqonda into engaphakathi kubo ukuba bathenga besebenzisa amakhonkco adibeneyo. Ngokomzekelo, abasebenzisi kufuneka bazi ukuba banokonga imali ngokuthenga ngokusebenzisa iikhowudi zokuthengisa okanye amakhonkco adibeneyo. 

    Yazisa intengiso kubaphulaphuli bakho ngokukhawuleza, kungenjalo, iya kujongeka ingekho ndawo kubabhalisi. Nokuba unabalandeli be-100, qala ukuxoxa ngeempawu kunye neemveliso-inokutsalela abathengisi abanokubakho kuwe, ikuncede uqhelane nokuzithengisa, kwaye ubafudumeze abaphulaphuli bakho.

Kuphononongo lwakutsha nje, i-86% yabaphenduli bathi ukungafihli kwishishini kubaluleke kakhulu kunangaphambili. Abaphandi baye bafumanisa ukuba abathengi babenolindelo oluphezulu lokunyaniseka kwiimpawu kunokuba benzayo kwezopolitiko.

Uhluma lweNtlalo

  1. Iifomathi zoVavanyo loMxholo weNtengiso -Ezona zicwangciso zentengiso zibalaseleyo zisebenzisa indibaniselwano yeefomathi zentengiso ezahlukeneyo. Uninzi lwabathengisi basebenzisa indibaniselwano yeentengiso ezibhaliweyo eziqhelekileyo, umfanekiso, iintengiso zevidiyo, kunye neentengiso zebhena zemidiya ezityebileyo. Abathengisi abaphumeleleyo bavavanya iintlobo ezahlukeneyo zentengiso ukubona ukuba zeziphi iifomati eziguqula ngakumbi kwaye kweziphi iiplatifti. Unokufumana ulwazi malunga nokusebenza kweentengiso zakho ngokuhlalutya iblogi efanelekileyo kunye nohlalutyo lwemidiya yoluntu. Ukubeka iliso kuyo yonke ifanisi yokuthengisa kunokukunika ukuqonda kwindlela eziqhuba ngayo iintengiso zakho. 
  2. Ukusebenzisana ngendlela ehlakaniphile - Ukusebenzisana nolunye upapasho kunye nabaphembeleli yindlela entle yokuphuhlisa ubudlelwane bobuchwephesha ukuhlangabezana neenjongo zakho. Yenziwe ngokufanelekileyo, intsebenziswano inokukunceda ukuba ufikelele kubaphulaphuli abatsha, unyuse itrafikhi yohlobo lwakho, kwaye wakhe ukuthembana. Nangona kunjalo, intsebenziswano kufuneka yenziwe ngendlela ehlakaniphile. Qinisekisa ukusebenzisana nabo babelana nge-niche nawe. Umzekelo, ukuba ubhloga malunga nefashoni, kungcono ukusebenzisana nabanye abaphembeleli befashoni kunopapasho olubhala ngetekhnoloji okanye umhlaba. 
  3. Musa ukukhukuliswa ziNtengiso – Ukukhuthaza nayiphi na imveliso ngenxa nje yemali akukho sikweni. Ukuqala, kuyacetyiswa ukuba ufumane i-niche oyiqonda ngokucacileyo kwaye ukhuthaze imveliso enye onolwazi ngayo.

    Musa ukuthabatheka ziintengiso. Kulula ukubanjwa ngelo xesha kwaye ukhethe iimveliso ezininzi ezihambelanayo ngexesha elinye. Oku kuya kuphelela ekuthengisweni okumbalwa-koyisa injongo yokuqalisa ngentengiso ehambelanayo kwasekuqaleni. Ukuba neemveliso ezininzi zokuthengisa kwibhlog yakho nako kunokudala umbono ongalunganga kubaphulaphuli bakho. Baza kubona iimveliso zakho kwaye bagqibe kwelokuba ujonge imali.

    Kunokuba uthathwe kunyuselo oluhlawulelwayo, kulungile ukugcina ibhalansi elungileyo phakathi kwezithuba ezinyusiweyo kunye nezithuba ngaphandle kweentengiso. Kuninzi kuxhomekeke kwiqonga kunye nesihloko. Kodwa ukuba unezithuba ezi-1-2 okanye iiseti zamabali ngosuku, oko kulungile thengisa ngokuthe ngqo kwaye uthumele iintengiso 2-3 amaxesha ngeveki. Kwaye ungalibali ukuba kufuneka ulumke kakhulu xa ukhetha umthengisi. Njengomthetho wesithupha, sincoma:

    • I-80% yomxholo obandakanyekayo kunye noluncedo.
    • I-20% yomxholo wokuthengisa.

Impumelelo kwintengiso ehambelanayo ayenzeki ngobusuku.

Kuvela kwimizamo eqhubekayo kunye nokuzinikela ekuphumeleleni. Nokuba umtsha kwintengiso edibeneyo okanye unempembelelo ezinzileyo, ukwenza ezi zinto zisixhenxe kuya kukunceda wakhe ubudlelwane obuneziqhamo kunye nabaphulaphuli bakho okuya kukhokelela ekuthengisweni okungakumbi.