Ukuphumelela kwintengiso ye-Facebook kuthatha i "Yonke imithombo yeDatha kwiDisk" Indlela

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Kubathengisi, iFacebook yigorila engama-800 eepawundi kwigumbi. Inkqubo ye- IPew Research Center ithi phantse ama-80% amaMelika asebenzisa i-Intanethi kwi-Intanethi, ngaphezulu kwenani eliphindwe kabini abasebenzisa i-Twitter, i-Instagram, iPinterest okanye i-LinkedIn. Abasebenzisi bakaFacebook babandakanyeka kakhulu, ngaphezulu kwekota ezintathu zabo betyelela indawo yonke imihla nangaphezulu kwesiqingatha sokungena ngamaxesha ngamaxesha ngemini.

Inani labasebenzisi be-Facebook abasebenza rhoqo ngenyanga limi phantse 2 billion. Kodwa kubathengisi, ezona zibalo zibalulekileyo zeFacebook inokuba yile: Abasebenzisi bachitha umndilili we imizuzu 35 usuku kwiqonga leendaba zentlalo. Abathengisi abanakho ukuhlawula hayi ukukhuphisana kuFacebook- iya kuba kukuzalisa umhlaba omninzi kakhulu okhuphisana nawo, kodwa uninzi lukufumanisa kunzima: I-94% yabathengisi isebenzisa i-Facebook, kodwa ngama-66% kuphela aqinisekile ukuba yindlela esebenzayo yokuhambisa umxholo.

Kutheni kukho lo mahluko? Ayisiyo ukuba u-Facebook akaboneleli ngeendlela ezininzi ukunceda abathengisi ukuba bafumane abaphulaphuli ekujoliswe kubo: Kukho iimpawu ezingama-92 zabathengi abanokukhetha kuzo abathengisi ekujolise kuzo, kubandakanya iJografi, uhlobo lwesixhobo esiphathwayo, inkqubo yokusebenza, umdla wakho, inani labantu kunye nokuziphatha komsebenzisi. Esi sesinye sezizathu zokuba i-Facebook ihlawulise ireyithi yeprimiyamu ngokweendleko zonqakrazo ngalunye, indleko ngekhonkco nganye, indleko ngewaka lokuvela kunye neendleko ngesenzo ngasinye.

Kodwa kubathengisi abaninzi, ezi ndlela zokwenza ngokwezifiso aziguquleli kumathuba okwenyani. Abathengisi basajamelene nemiqobo ekuveliseni i-ROI kwaye ngokufanelekileyo nangokukhetha ngokufanelekileyo abaphulaphuli. Abathengisi beSavvy banokuba nezicwangciso zokubandakanya abathengi endaweni yazo, kubandakanya umxholo onyanzelisayo, kodwa ivelisa kuphela i-ROI ukuba banokuyifumana kubaphulaphuli ekujoliswe kubo.

Ke abathengisi bakwenza njani oku? Iprofayile yabaphulaphuli yimpendulo esemgangathweni, kodwa ukuze uphumelele ngokwenyani, abathengisi kufuneka bajonge ngaphaya kwedatha ebonelelwa yi-Facebook. Isicwangciso sokuthengisa esisebenzayo seFacebook sibandakanya idatha evela kwimithombo eyahlukeneyo, kubandakanya ulwazi lweCRM olufana nentengiselwano, imbali yokuthenga, kunye nonxibelelwano. Kuya kubandakanya idatha yophando, enje ngokuthandwa kwabathengi, ukungathandwa, amaxabiso axelwe ngumthengi, kunye nokukhethwa.

Ukuvelisa i-ROI kwisicwangciso sokuthengisa se-Facebook, abathengisi kufuneka badibanise iCRM kunye neziphumo zophando kunye nohlalutyo lwedatha. Le yindlela entle yokugcwalisa izikhewu phakathi kolwazi lwabathengi kunye neeprofayile zikaFacebook. Ikwanika ithuba lokuba iqela lokuthengisa lichonge unxibelelwano phakathi kweefayile zabathengi zikaFacebook kunye nolwazi lwabathengi lwenkampani kunye naphakathi kwabathengi beFacebook abanomdla kunye neenkcukacha ezikhoyo zePRM.

Xa abathengisi bedibanisa ulwazi lwe-Facebook kunye neCRM kunye nedatha yophando, bafumana ukuqonda ngakumbi kubaphulaphuli babo. Ukwenza olo nxibelelwano lwenza ukuba abathengisi bafumane imiyalezo enyanzelekileyo phambi kwabantu abalungileyo, kwaye ikwavumela inkampani ukuba ihambise umfanekiso wegama elingenamthungo kuwo onke amajelo. Esi sicwangciso sikwavumela abathengisi ukuba benze uqikelelo oluchanekileyo lokugcina ukusebenza, ukugcina umbutho usemgceni.

Abathengisi abaninzi bayazi malunga nabathengi babo, kokukhona banokunxibelelana nabo. Ukuhambisa amava abathengi abathembekileyo, angenamthungo kuwo onke amajelo, kubandakanya imithombo yeendaba zentlalo, kubalulekile ekwakheni ukuthembeka kunye nokuseka ukuthembana. Idatha yesayensi yeyona ndlela ilungileyo yokwenza imikhankaso, kunye neenkampani ezidibanisa iCRM kunye nedatha yophando kunye namandla anamandla okuthengisa e-Facebook anokuqhuba kwimithombo yeendaba kwi-ROI kunye nokwandisa isiseko sabathengi.

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