Amanyathelo amahlanu onokuthi uwathathe namhlanje ukukhulisa intengiso yakho yeAmazon

Ukukhula kwentengiso yeAmazon

Amaxesha okuthenga akutsha nje ebengafane afane. Ngexesha lendyikityha yembali, abathengi bashiya iivenkile ezithengisa izitena kunye nodaka kwimininzi, kunye nokuhamba ngeenyawo kuBlack Friday. yehla ngaphezu kwama-50% unyaka nonyaka. Ngokwahlukileyo, ukuthengiswa kwe-intanethi kuye kwanda, ngakumbi kwiAmazon. Ngo-2020, isigebenga se-intanethi sixele ukuba abathengisi abazimeleyo kwiqonga layo baye bahambisa i-$ 4.8 yezigidi zentengiso ngoLwesihlanu omnyama kunye ne-Cyber ​​​​ngoMvulo - i-60% ngaphezu konyaka odlulileyo.

Nokuba ubomi bubuyela kwesiqhelo e-United States, akukho nto ibonisa ukuba abathengi baya kuthontelana babuyele kwiivenkile ezinkulu nakwiivenkile ezithengisayo ukuze bafumane amava. Kusenokwenzeka ukuba imikhwa yabathengi itshintshile ngokusisigxina, kwaye baya kuphinda bajike eAmazon ngokuthenga kwabo okuninzi. Njengoko abathengisi kuyo yonke indawo beqala ukucwangcisa amaqhinga alo nyaka, eli qonga kufuneka lidlale indima ephambili.

Ukuthengisa kwiAmazon kubalulekile

Kunyaka ophelileyo, ngaphezu kwesiqingatha sayo yonke intengiso ye-e-commerce yadlula eAmazon.

I-PYMNTS, i-Amazon kunye ne-Walmart ziphantse zibotshelelwe kwiSabelo soNyaka ogcweleyo wokuThengisa

Olo lawulo lwentengiso luthetha ukuba abathengisi be-intanethi kufuneka bagcine ubukho eqongeni ukuze baphinde babambe ezinye zetrafikhi (kunye nengeniso) abanokuthi baphulukane nayo. Nangona kunjalo, ukuthengisa kwi-Amazon kuza neendleko kunye neentloko ezizodwa, ukuthintela abathengisi abaninzi ukuba babone iziphumo abazifunayo. Amashishini kufuneka abe nesicwangciso sawo somdlalo agqitywe kwangethuba ukuze akhuphisane kwindawo yentengiso yeAmazon. Ngethamsanqa, kukho amanyathelo abambekayo onokuwathatha namhlanje aya kukhulisa intengiso yakho yeAmazon:

Inyathelo 1: Phucula Ubukho Bakho

Indawo entle yokuqalisa le projekthi kukuvumela iimveliso zakho zikhanye. Ukuba awukaseti ivenkile yakho yaseAmazon, eli linyathelo lokuqala elibalulekileyo. Ivenkile yakho yaseAmazon ngokwesiseko yiwebhusayithi encinci ngaphakathi kwendawo ebanzi yeAmazon apho unokubonisa umgca wemveliso yakho yonke kwaye ufumane amathuba amatsha okuthengisa kunye nokuthengisa ngabasebenzisi abafumana uphawu lwakho. Ngokwakha indawo yakho yeAmazon, uya kulungela ukuthatha ithuba leemveliso ezintsha kunye neempawu njengoko ziphuma.

Kwangaxeshanye, kuya kufuneka ugxininise ekuhlaziyeni okanye ekuphunyezweni komxholo we-A + kuzo zonke izintlu zakho zeAmazon, eziyimifanekiso enzima kumaphepha eenkcukacha zemveliso. Iimveliso zakho ziya kutsala amehlo ngomxholo we-A + endaweni kwaye ube nemvakalelo yohlobo engaguqukiyo. Uyakubona ukonyuka kwamaxabiso oguqulo enza ukuba umzamo owongezelelweyo ulixabise ixesha lakho. 

Inyathelo lesi-2: Yenza iiMveliso zakho zithengwe ngakumbi

Ngelixa ukwenza iimveliso zakho zibukeke zinomtsalane kubalulekile ngokuqinisekileyo, uyafuna nokuqinisekisa ukuba iimveliso zakho zithengwa kakhulu kubasebenzisi beAmazon. Ukwenza oku, jonga okwesibini ukuba udibanise njani na iimveliso zakho.

Abanye abathengisi be-Amazon bakhetha ukudwelisa iimveliso ezineempawu ezahlukeneyo (zithetha umbala okanye ubungakanani) njengemveliso nganye. Ke, itanki encinci eluhlaza oyithengisayo iya kuba yenye imveliso kunetanki ephezulu kwisayizi enkulu okanye umbala obomvu. Kukho iinzuzo kule ndlela, kodwa ayisebenzi kakhulu. Endaweni yoko, zama ukusebenzisa inqaku lobudlelwane bomzali nomntwana ukuhlanganisa iimveliso kunye, ukuze zikwazi ukubrawuza. Ngaloo ndlela, xa umsebenzisi efumanisa umphezulu wetanki yakho, banokutshintsha ngokulula phakathi kwemibala ekhoyo kunye nobukhulu kwiphepha elifanayo bade bafumane eyona nto bayifunayo.

Ungaphinda uphicothe uluhlu lwemveliso yakho ukuze ulungiselele ukuba ziya kuvela njani kwiziphumo zophando. IAmazon ayizukubonisa imveliso ngaphandle kokuba iquka onke amagama okukhangela kwindawo ethile kuluhlu lwemveliso. Ngaloo nto engqondweni, kufuneka ubandakanye yonke into oyaziyo malunga neemveliso zakho kunye neempawu zazo, kunye namagama okukhangela afanelekileyo, ukunyusa izihloko zemveliso yakho, amagama angundoqo okubuyisela umva, iinkcazo kunye namanqaku eebhulethi. Ngaloo ndlela, iimveliso zakho ziya kubonakala ngakumbi kukhangelo. Nali ingcebiso yangaphakathi: indlela abantu abayikhangela ngayo imveliso yakho itshintsha ngokuxhomekeke kwixesha lonyaka. Ke, qiniseka ukuba uyaluhlaziya uluhlu lwakho ukuze uthathe ithuba leendlela zonyaka.

Inyathelo 3: Qalisa uVavanyo lweZixhobo eziTsha zeNtengiso

Nje ukuba uzilungiselele iimveliso zakho, qala ukuvavanya iimveliso zentengiso entsha kunye neempawu ukuze uzibeke phambi kwabathengi abafanelekileyo. Umzekelo, ngoku unokusebenzisa iintengiso ezixhasiweyo zokubonisa abaphulaphuli ngokusekwe kwidatha yokuthenga kwabo. Ezi ntengiso zibonisa kumaphepha eenkcukacha zemveliso ukuze ukwazi ukukhuphisana ngokuthe ngqo neemveliso ezifanayo, kwaye zinokuvela kwiphepha lasekhaya le-Amazon. Ibhonasi enkulu kwezi ntengiso kukuba zifakwe kwi-Amazon Display Network, ezizintengiso ezilandela abasebenzisi kwi-intanethi.

IAmazon isandula ukukhupha iintengiso zevidiyo ezixhasiweyo. Eli qela litsha lentengiso liyonwabisa kakhulu kuba abasebenzisi abaninzi baseAmazon abakaze bayibone ividiyo ivele ngaphambili, ibenza bathandeke kakhulu. Bakwanikezela ngokubekwa kwephepha lokuqala, elibaluleke kakhulu xa kuqwalaselwa oko I-40% yabathengi ayizange idlule kwiphepha lokuqala bavula. Okwangoku, bambalwa abantu abasebenzisa ezi ntengiso, ngoko ke ixabiso-ngokuchofoza liphantsi kakhulu. 

Inyathelo lesi-4: Zilungiselele iiNkuthazo zakho zeXesha

Ukunyuswa okufanelekileyo kunokuba ngumahluko ekuguquleni i-ad-generated traffic ibe yinguquko. Ukuba uza kunikezela ngentengiso, kubalulekile ukuba utshixe ezo nkcukacha kwangethuba kuba iAmazon idinga isaziso sangethuba ukuze izisekwe kwangexesha… ngakumbi kuBlack Friday kunye neCyber ​​5. Unyuso yinto ekhohlisayo kwaye ayizukusebenzela wonke umntu. ishishini okanye imveliso. Nangona kunjalo, iqhinga elinye elisebenzayo lokukhuthaza iAmazon kukwenza iinyanda ezibonakalayo ezibopha iimveliso ezinxulumene kunye. Eli qhinga aligcini nje ngokunceda ukuthengisa kunye nokuthengisa izinto ezifanayo, kodwa unokuyisebenzisa ukwandisa ukubonakala kweemveliso ezintsha ezingakhuphi kakuhle.

Inyathelo 5: Jonga iiPosti zeAmazon

Inyathelo lokugqibela onokuthi ulithathe ukuze utsibe kwiintengiso zeAmazon kukwakha eyakho Izithuba zeAmazon ubukho. Inkampani ihlala ijonge iindlela ezintsha zokugcina abasebenzisi kwindawo ixesha elide, ke iqalile ukuzama kwicala lentlalo lokuthenga. Iimveliso zakha amaphepha kwaye zithumele kakhulu njengoko benokwenza kwamanye amaqonga eendaba ezentlalo. Abasebenzisi banokulandela iimpawu zabo abazithandayo.

Yintoni eyenza ukuba iiPosti zeAmazon zibe mnandi kakhulu kukuba zibonisa kumaphepha eenkcukacha zemveliso kunye namaphepha emveliso okhuphisana nawo. Oku kubonakala kubenza babe sisixhobo esihle sokufumana ukuvezwa okuthe kratya kohlobo lwakho kunye neemveliso. Kwiinyanga ezikhokelela kwiintengiso zakho, zama ukuvavanya imifanekiso eyahlukeneyo kunye nemiyalezo ukuze ubone ukuba yintoni na. Ungayiqala le nkqubo ngokukhawuleza nangokufanelekileyo ngokuphinda usebenzise izithuba osele uzisebenzisa ku-Instagram nakuFacebook.

Ukufumana Impumelelo kwiAmazon

Ndiyathemba ukuba sonke siyakonwabela kulo nyaka ngaphandle koxinzelelo kunye nokungaqiniseki esikufumana kulo nyaka uphelileyo. Nangona kunjalo, nokuba kwenzeka ntoni na, siyazi ukuba abathengi baya ngokuya beguqukela eAmazon kwiimfuno zabo zokuthenga. Yiyo loo nto kufuneka ubeke eli qonga phambili-kunye-neziko njengoko uqala ukuphuhlisa isicwangciso sakho sonyuselo. Ngokwenza umsebenzi othile wobuchule ngoku, uya kuba kwindawo entle yokubona elona xesha liphumeleleyo kwiAmazon okwangoku.