Ukusetyenziswa kweMidiya yoLuntu nguMmandla wase-US

Ukwamkelwa kweendaba zosasazo zii-SMBs ngo-2011 Zoomerang Infographic

Ngelixa iSilicon Valley, iNew York kunye neChicago zisenokuba zezona zishushu zetekhnoloji, imithombo yeendaba kunye nentengiso, uphando olutsha lubonisa ukuba amashishini amancinci naphakathi kumathafa amakhulu nakwiZantsi mpuma akhokela ilizwe kukwamkelwa kwimidiya yoluntu. Ukujonga iziphumo zesizwe, I-75% yabaphenduli bathi ishishini labo ngoku alinazo iindawo zonxibelelwano. Ngaba ezi zinto zifunyanisiweyo zibhekisa kutshintsho kubamkeli bokuqala ukuya embindini wesizwe?

Kuqhutywa yi Zoomerang, Uphononongo ngaphezulu kwama-500 abenzi bamashishini abancinci nabaphakathi abenza izigqibo ngokubonelela ngemifanekiso yolwamkelo kwimidiya yoluntu ngommandla:

  • Amathafa amakhulu kunye namazwe akumazantsi mpuma kunokwenzeka ukuba babe namajelo eendaba ezentlalo kwi-30% kunye ne-28% ngokwahlukeneyo.
  • Abenzi bezigqibo kumashishini ngaphakathi kwamathafa amakhulu (iipesenti ezingama-22) nakumazantsi mpuma (28%) bakwizona ndawo zisebenza kakhulu kwimidiya yoluntu egameni lenkampani yabo

Ukongeza ekusebenziseni imithombo yeendaba zentlalo, uphando lubonelela ngengqondo malunga nendlela abathathi-zigqibo abasondela ngayo ekusetyenzisweni kwemithombo yeendaba zentlalo

  • I-15% labo baphononongweyo bakhuphe umgaqo-nkqubo weendaba zosasazo kubasebenzi
  • I-6% igxothe umqeshwa ngenxa yokusetyenziswa gwenxa kweendaba zosasazo

Ukwamkelwa kweendaba zosasazo zii-SMBs ngo-2011 Zoomerang Infographic

Into ebangela umdla malunga neli nani kukuba uninzi lweenkampani khange zilwamkele usasazo lwentlalo olunikwe ithuba. Ukuba inkampani yakho yenye yazo, unokukwazi ukukhuphisana nabantu abakhuphisana nabo ngokuthatha nje iqhinga losasazo loluntu. Ingaba ulunde ntoni?

5 Comments

  1. 1

    Idatha enomdla…kufuneka kubekho okungakumbi thina, ababoneleli bentengiso yemidiya yoluntu, esinokuyenza ukukhawulezisa ukwamkelwa. Iindlela zomoya zizele zizikhokelo, inkuthazo, 'ukwenziwa njani', ukunyuselwa…kusuka kuthi sonke ukanti sisahamba kancinane kule mihla apho 'isantya ibubomi'. Yintoni enye esimele siyenze?

  2. 2

    Idatha enomdla…kufuneka kubekho okungakumbi thina, ababoneleli bentengiso yemidiya yoluntu, esinokuyenza ukukhawulezisa ukwamkelwa. Iindlela zomoya zizele zizikhokelo, inkuthazo, 'ukwenziwa njani', ukunyuselwa…kusuka kuthi sonke ukanti sisahamba kancinane kule mihla apho 'isantya ibubomi'. Yintoni enye esimele siyenze?

    • 3

      Ndicinga ukuba intlalontle yaba neliso elimnyama xa zonke iigurus zaphuma zakhala malunga nokuba zinkulu kangakanani kodwa zingayiqondi ncam indlela yokuyisebenzisa ngempumelelo. Ukuze iinkampani zikwazi ukwamkela, kufuneka ziqonde ukuba lukhetho phakathi kokwenza inzuzo okanye ukutshabalala. Andikholelwa ukuba zonke iinkampani kufuneka zithathelwe ekhaya ukuze zibesempilweni kwaye zibenengeniso… kodwa ukuba ishishini labo kunye nokhuphiswano zenza njalo, yingozi enkulu leyo. Umsebenzi wethu kukubabonisa izinto eziluncedo kunye nembuyiselo enokubonelela ngentlalontle… kunye nobungozi!

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Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda indlela idatha yakho yokubhaliweyo isetyenziswe ngayo.