Iinkcukacha-manani eziKhulu zezeMidlalo kwiMithombo yeendaba yoLuntu

Iinkcukacha-manani zoShishino lwezeMidlalo kwiNtlalo

Ukuba kukho enye into esinokuyifunda kwisibhambathiso somlilo esikwi-Intanethi kunye ne-NFL, imithombo yeendaba, kunye nabathandi bezemidlalo, yimpembelelo yemidiya yoluntu kwishishini lezemidlalo. UNielsen uxela ukuba kwiiveki ezintandathu zokuqala zexesha leNFL, ukubonwa kwemidlalo kunjalo phantsi 7.5% ngonyaka ngaphezulu konyaka. Andithandabuzi nakancinci ukuba oku kubangelwa kukusabela kunye neencoko ezilandelayo ezandisa umba kwimidiya yoluntu.

Vula u-Facebook okanye u-Twitter ngemini yomdlalo kwaye imisonto igcwele ngabantu abanomdla kwezemidlalo bexoxa ngomdlalo, abadlali, kunye nemincili yabo okanye ukudana. Ngapha koko, i-61% yababukeli bezemidlalo balandela iiakhawunti zezemidlalo kunye ne-80% yokunxibelelana kwimidiya yoluntu. Imidiya yokuncokola sisikrini sesibini kushishino lwezemidlalo-kwaye amanani ayayingqina loo nto.

Namhlanje, imicimbi yezemidlalo kunye neendaba zosasazo ziyahambelana. Sibona ubungqina bexesha apho onke amaqela, iligi, okanye umbutho wezemidlalo ubuncinci iprofayili yemidiya yoluntu apho babhengeza lonke ulwazi olubalulekileyo. Ngaphaya koko, kuye kwaba nzima ukuskrolela ezantsi kwi-akhawunti yakho ye-Facebook, ye-Twitter, okanye ye-Instagram ngexesha lomnyhadala wezemidlalo kwaye iindaba zakho zingasokoli ngolwazi, ii-gifs zexesha lokwenyani, izidiliya, okanye imemes malunga nayo. Kwakhona, phantse wonke umcimbi wezemidlalo okanye umboniso une-hashtag enxulumene nayo eyenza ubudlelwane nabaphulaphuli kwaye izise impendulo ekhawulezileyo. Iimbaleki zisebenzisa imithombo yeendaba ekuhlaleni ukuseka igama labo, ukunxibelelana nabalandeli babo, ukubhengeza imisebenzi yabo, kunye nokukhuthaza iimveliso kunye nokwenza imali, njengoko banezigidi zabalandeli. Iindawo zokuBheja

Umsebenzi weendaba zosasazo awuphelelanga kwincoko, nokuba. Inefuthe ngqo kwiNgxelo yoTyalo-mali yetikiti kunye nentengiso yokuthengisa. Inyaniso:

  • Iimbaleki ze-NBA zeGolden State Warriors zonyuse i-ROI ngama-89x zisebenzisa uFacebook
  • Ingeniso yomlandeli weendaba zentlalo kwiiklabhu zebhola ekhatywayo yi-10 ye-avareji
  • Iqela lebhola yevoli le-TCU labasetyhini lalinokunyuka okungama-40% kwingeniso ngokuthe ngqo kumajelo asekuhlaleni
  • Ukuhamba komdlalo we-volleyball yabasetyhini i-TCU inyuse i-24% kwiiveki ezisi-7 kusetyenziswa imidiya yoluntu
  • Iiklabhu zePremier League 'zeendaba zosasazo zasekuhlaleni ezivelise i- £ 88 yeemveliso zabathengisi beekiti (ezingaphezulu kwe- $ 115 US)

Le infographic eneenkcukacha ezimangalisayo kunye neetoni zamanani ezikhoyo kwimidiya yoluntu kushishino lwezemidlalo kwiiNdawo zokuBheja, Iziphumo eziKhulayo zeMidiya yoNxibelelwano kwezemidlalo.

Iziphumo eziKhulayo zeMidiya yoNxibelelwano kwezemidlalo

 

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