IiPundits zeendaba zezeNtlalo zonakalisa iMicimbi yezeNtlalo yezeNtlalontle

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Wakhe wenza impazamo kwimidiya yoluntu? Ndizenzile ezimbalwa (kwaye ndiqhubeke nokuzenza). Hayi iimpazamo ezinkulu, kodwa iimpazamo akukho ngaphantsi. Ndenze amagqabantshintshi angenakuthintelwa. Ndibagxekile abantu endibahloniphileyo ngoko ke bacinga ukuba ndingumntu wothimba. Ndabelana ngezopolitiko-i-grail engcwele ye-media blunders. Ndidibanisa ishishini kunye nolonwabo kwiiakhawunti zam zorhwebo nezam.

Ndimele ndincancise imidiya yoluntu.

Ungacinga… kodwa ndinabalandeli abalandelayo nabasandula ukudalwa kunye nobudlelwane kwezoshishino yonke imihla. Ngabacebisi, ndingu ukwenza yonke into engalunganga… Kodwa iyasebenza. Kwaye nokuba ungamazi, amacebo DK New Media Ukuthunyelwa kweenkampani kudala imbuyekezo entle kutyalo-mali. Into abanye babacebisi beendaba zentlalo bayayiphepha.

Ndibhalile ngaphambili malunga elubala xa kuthelekiswa nobunyani ke andizukubetha ihashe elifileyo apha (uh-oh… sukubiza iPETA). Kodwa ndiyacaphuka xa ndibona umcebisi weendaba zosasazo ethatha inkampani ukwenza isenzo sokwenza impazamo.

Ingxoxo yamva nje yiCoca-Cola. Benze i-Twitter bot yabo #Yenza ukuba onwabe umkhankaso, uchaza injongo yawo kupapasho ndaba ndaba:

Ukujongana nokungakhathali okusasazekayo okungcolisayo kwimithombo yeendaba zosasazo kunye nemisonto yokubeka izimvo kwi-intanethi

Wow… iqumrhu elizama ukuzisa ulonwabo oluncinci emhlabeni. Ngokuqinisekileyo yayikukuzilolonga ngokwenza uphawu ke kukho intengiso encinci ejikelezayo kuyo. Kodwa ibisisiqhinga sikaCoke sokushicilela amashumi eminyaka… sibonakale apho kukho iinkumbulo ezintle. Imbi kakhulu, akunjalo?

Ewe, uAdam Pash kaGawker, wenze i-Twitter bot ukuya kwimigca ye-tweet evela kwi-Mein Kampf ka-Adolf Hitler kunye nokunxibelelana nabo ngethegi ye- #MakeItHappy. Iskimu sasebenza. Yenze ukuba i-Coca-Cola's bot isasaze isicatshulwa sikaHitler kwaye ivelise iifoto ezintle ngethegi ye- #YenzaIHappy kangangeeyure ezimbalwa.

UGawker uthumele i-stunt kwaye i-Intanethi iyayithanda. I-Coke yehlise i-bot.

Kwenzeka ntoni emva koko? Imithombo yeendaba zosasazo loluntu yatyhola uCoca-Cola ngenxa yempazamo kwimithombo yeendaba. Ndiyifundile kwisondlo sam sonke - esigcwele abahlobo kunye nabalingane ababonisana neenkampani kwizicwangciso zabo zemidiya yoluntu. Yenza uphando lwe #MakeItHappy kunye ne-Twitter kwaye uyakubona ukuba ndithetha ukuthini. Ngokukrakra… babatyabula.

Kunyaka ophelileyo, ndenza intetho kwiNtlalontle yeNtengiso yezeNtlalontle apho ndadwelisa zonke izinto eziphosakeleyo kwimicimbi yezentlalo kwaye ndangqina ukuba akukho nanye inefuthe elingapheliyo kwibrendi. Ngokukodwa- akukho namnye!

Imibutho eyoyika ngokufa ngenxa yeempazamo kwimithombo yeendaba. Uyazi ukuba kutheni besoyika iimpazamo zemidiya yoluntu? Kungenxa yokuba wonke umcebisi kwimidiya yoluntu phaya etyhola abasebenzi kunye nokuqikelela kwesibini isicwangciso abasisebenzisayo esiphela ngempazamo. Ayizizo iziphumo zomkhankaso ezonakalisa igama lenkampani, ngamajelo eendaba ukuba abacebisi beendaba zosasazo bavelise iintloni.

UCoca-Cola akenzanga nto Ephosakeleyo Ngomkhankaso wabo we-Twitter bot ofanelwe kukusabela abaphengululi baphendule ngawo. Ukuba ufuna ukuthatha nabani na ukuba enze umsebenzi, thatha uGawker enze lo msebenzi. I-IMO, uAdam Pash uyidick yokusebenzisa kakubi iphulo kunye noGawker ngokuqhayisa ngalo ukuze badlale i-gotcha njengeqela lolutsha oluphambi kwexesha. Ndinokuba nomfanekiso ngqondweni wabo begigitheka njengoko isicatshulwa sokuqala sikaHitler sayenza kwi-Coke's Twitter feed.

Hei Gawker… khula.

Ingcebiso yam kwiiNkampani

Lixesha lokuba uye ekhubekisayo ngale crap. Khusela iimveliso zakho, lungisa iindlela zakho, kwaye uqhubeke. Utshintsho olumangalisayo kwintengiso nakumajelo eendaba aziswe yimithombo yeendaba kukukwazi ukunxibelelana ngqo neempawu. Umhlaba ucela ukungafihli nto kwaye ujonge ngaphakathi kwimibutho abasebenza nayo ukuze bazive bonwabile ukuba imali abayichithayo ilungile. Ukungafihli nto kubeka umngcipheko, nangona kunjalo. Uya kuzenza iimpazamo. Kwaye kulungile!

Awunakho ukuxela kwangaphambili ukuba omnye u-dick uza kuhlasela umkhankaso wakho wolonwabo kunye noHitler ucaphula nokuba uzama kangakanani. Ukungafihli nto kuthetha ukuba usengozini kwiimeko ezinje, kodwa njengokuba uphuhlise iqhinga lokuphumeza eli phulo, ungaphuhlisa isicwangciso xa izinto zingahambi kakuhle.

Ndingathanda ukubona impendulo kawonkewonke evela eCoke exelele umhlaba ukuba isenzo sikaGawker yayikukuziphatha okwakuzama ukoyisa iphulo labo. Ndingavakalisa usizi lokuba inkampani yemithombo yeendaba iya kwezi ziphantsi ukuze ihlazise uphawu. Ndiza kulithatha phantsi iphulo ndize ndicele abantu ukuba babhale iGawker kwaye bavakalise ukudana kwabo.

Nazi iimpazamo kwimidiya yoluntu ukuba iinkampani zinokuyiphepha, kodwa ukusilela ekubalekeni ingqumbo yeziyatha kwi-Intanethi ayisiyiyo enye yazo.

Ingcebiso yam kwiiPundits zeendaba zeNtlalo

Xa usenza uphawu lokwenza lo msebenzi, utshabalalisa ishishini lakho. Ukoyikeka kwakho kunye nokwazisa ukuba uphawu lujiyile njani akuncedi. Iqhuba ngakumbi nangakumbi iinkampani ukuba ziyeke ukwenza izinto elubala kwaye zibuyele ekufihleni ngasemva kweelogo, izilogeni kunye nentengiso yendlela enye.

Ukuba bendiluphawu oluphambili andiqinisekanga ukuba ndingakhe ndisebenze nomcebisi kwimidiya yoluntu otsiba kwi-bandwagon ukuze ahlazise inkampani kwi-Intanethi. Imithombo yeendaba kwezentlalo zisebenza iinkampani eziphambili zikhululekile ukunxibelelana nabantu, hayi xa kufuneka behleli kumagumbi okudlala bedlala yonke into ngaphandle koloyiko lwebhlog elandelayo oya kuyibhala xa izinto zingahambi kakuhle. Yiyeke.

Yeka ukuthengisa iinkonzo zakho kuloyiko kwaye uthengise, endaweni yoko, kwisithembiso sendlela iinkampani ezinokuthi zilutshintshe ngayo uphawu lwazo kunye nokwakha uluntu kunye nabathengi babo.

6 Comments

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    Molo Doug,

    Inqaku elihle. Ndiyayithanda umzobo-yonke into eyongezelelweyo yesibambiso kufuneka inxibelelane ngaphandle kwegama elibhaliweyo. IBravo.

    Ndikrokrela ukuba omnye wemiceli mngeni kumajelo asekuhlaleni kukwenza amacandelo, oko kukuthi, kukho ukuthengisa, itekhnoloji, uyilo, ukukopisha, njalo njalo; zonke izinto ezingafaniyo zonxibelelwano kuluntu lolwazi kwasebusaneni.

    Iphulo leCoke libonisa iparadigm enomdla, kodwa njengomntu othwala iminqwazi emininzi kwicandelo lezonxibelelwano, kubandakanya negcisa lobuchwephesha, ndinokungqina kwinyani enye elula xa ndisilwa nezilwanyana zosasazo zasekuhlaleni: ungaze, uzenzele unxibelelwano umsebenzi wephulo. Ubashiya nembeko. Yilingana nedijithali yokuya emfazweni ngaphandle kwevesti-bullet-proof vest-inqanaba lomngcipheko liya kuba phezulu ukuba uneprofayile ephezulu. YI-Intanethi, emva kwayo yonke loo nto: Ongaziwayo, uMkhosi wase-Syria wase-Elektroniki, uLizard Squad, onke amaqela ahlaselayo ngamanye amaxesha ajolise kwimizi-mveliso. Le yenzekile ukuba ivele emphefumlweni waseGawker.

    Kwaye ke, ewe, kukho umthetho osayilwayo we-Bill Cosby kwimidiya yoluntu. Wowu.

    Ukuwagxeka, nangona kunjalo, kuyafana nokugxeka inja ngokungena ekhitshini lenkunkuma: kukwindalo yabo. Kwaye ukuba ushiya isiciko ngaphandle kwetoti, kulungile-ngelishwa (kwaye ndiyathetha ukuba ngokunyanisekileyo-ayifanelanga ukuba yile ndlela, kodwa kunjalo), yile nto uyifumanayo: isiphithiphithi. Okwangoku, yimfundo yonke. Nje ukuba uyazi ubunjani bento, uya kuba nokuqonda okungcono ngendlela yokujongana nayo kwixa elizayo. Mhlawumbi kungcono ukuloba iphulo nge-vest-proof vest (ukubetha isikweko) kwaye uliphathe nabantu (ewe, oko kuhlala kunemicimbi yabasebenzi eyakhelweyo, emva koko).

    Yintsimbi encangathi, eli jelo. Shiya ukuvulwa kwaye uya kufumana ngokukhawuleza umntu onebhulethi yedijithali enegama lophawu kuyo, enye into eyenzakeleyo kwi-Intanethi, enye into elumkisayo kunxibelelwano.

    Enkosi ngokwenza ukuba ndiqwalasele ezinye iijometri zale meko ngenqaku lakho.

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    Olunjani lona uhlaziyo ukuthatha-wow! #ShameonYaGawker

    Kuyinyani ukuba ngelixa amajelo eendaba ezentlalo eqinisekisa ubunyani kunye nokungafihli, bayaphikisana nesihloko esinempikiswano - ndiyazi ukuba ndiyacacisa kwimiba enjalo, ke kudos kumntu onjengawe omele into oyikholelwayo # UKUGULELA

    Enkosi uDouglas
    Ikhithi

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