Iyure Usuku Lweendaba Zoluntu…

Iyure enye kwimidiya yoluntu

Ngokwenyani ayikho khokela, Ngokuthetha, kwiMithombo yeendaba yoLuntu. Uninzi lwabantu lungathanda ukukuxelela ukuba wenzeni kwimidiya yoluntu okanye babelane ngesicwangciso sabo sokuphumelela… Kodwa ndiyibonile isebenza ngokwahlukileyo kuyo yonke inkampani esisebenze nayo. Namhlanje, UErik Deckers wabelane ngale tweet kunye nam evela kuAlexander Klotz:

alex klotz tweet

Izibonelelo zingumceli mngeni kuye wonke umntu… kuquka neshishini lam elincinci. Injongo yethu kukubeka i-imeyile ngeveki, izithuba ezimbini zeblogi ngosuku, kwaye siqhubeke neengxoxo kwi-Twitter, LinkedIn, Google+ kunye ne-Facebook. Sisilela kabuhlungu! Ngumceli mngeni wokuba siqeshe esinye isibonelelo kungekudala iarhente yemidiya yoluntu ukuzama nje ukuqhubeka. Yinkcitho ethe ngqo kwinkampani enokuthi mhlawumbi ingakhokeleli ngqo kwimbuyekezo kutyalomali… kodwa ngokuhamba kwexesha, ndiqinisekile ukuba izakwenza njalo.

Zininzi izibonelelo ngaphandle kwesihloko. Ndidla ngokuncika endaweni yam UJay Baer, Jason Falls kwaye UMichael Stelzner ngaphezulu kwabantu abanjeng Hubspot yengcebiso kwimidiya yoluntu. Ngelixa ndicinga ukuba abantu bakwi Hubspot ziqaqambile, isicwangciso-qhinga somxholo sisicwangciso-qhinga sentengiso esinexabiso elininzi. Babelana ngolwazi lokuqhuba ukukhokelela kwinkampani yabo. UJay, uJason kunye noMichael benza umsebenzi omkhulu wokuhlala umntu ethengisa ngokungathandabuzekiyo (baya kuchaza ngokuphandle abaxhasi babo) kodwa bajonge umba osondele kunye nezigqibo ezinokubakho.

Ngapha koko, ixesha lilungile ku-Alex-ukuya kwi-Michael's INgqungquthela yamaShishini amaNcinci eeMpumelelo Ekupheleni kwale nyanga. Iingqungquthela zineenkwenkwezi ezingama-22 kwimidiya yoluntu ezifundisa abanini bamashishini kunye nabathengisi ukuba baphumelele njani kwintengiso yemidiya yoluntu (iziswe kuwe nguMvavanyi woLuntu lwezeNtlalontle). Iintetho zibandakanya UJeremiah Owyang (Iqela leAltimeter), UBrian Solis (umbhali, Zibandakanye), UFrank Eliason (KwiCitigroup), Mari Smith (umbhali-mbhali, u-Facebook Marketing), UErik Qualman (umbhali, iSocialnomics), UMichael Stelzner (umsunguli, uMvavanyi weendaba zeNtlalo), UDan Zarella (umbhali, iNcwadi yeNtengiso yezeNtlalontle), UAndy Sernovitz (umbhali, iLizwi lokuThengisa uMlomo), UDavid Meerman Scott (umbhali, ukuThengisa ngeXesha leXesha kunye nePR); iingcali ezivela eBoeing, Intel, Cisco naseVerizon; UJay Baer (Umbhali-mbhali, uQinisekiso ngoku), Hollis Thomases (Umbhali, ukuThengisa nge-Twitter), USteve Garfield (umbhali, bonwa), UMario Sundar (ukusuka kwi-LinkedIn), kunye Ann Handley (MarketingProfs) -ukukhankanya nje ezimbalwa. (Ukubhengezwa: Leyo yindawo yam yokudibanisa).

Nazi iingcebiso zam Ukulawula imidiya yoluntu ngaphandle kwezixhobo:

  • Iyure enye kwimidiya yoluntuUkubonakaliswa kwezixhobo ezininzi ingcono kakhulu kunenye. Sukulandela nayiphi na ebizwa ngokuba njalo guru. Sonke sisebenza neenkampani ezahlukeneyo kwaye sizibonile ezinye izicwangciso ziphumelela, ezinye ziyaphulukana… kwaye amaxesha amaninzi isicwangciso esifanayo siyaphumelela KUNYE nophulukana. Chitha imizuzu 15 usuku lokufunda amanqaku abo kunye neencoko.
  • Fumana abaphulaphuli bakho. Ukulandela iinkokeli, oogxa, kunye nabo bakhuphisana nabo kwishishini lakho yindlela emnandi yokufumana ukufikelela kubaphulaphuli obafunayo. Balandele kuTwitter, Njengabo kuFacebook, bangeze kwiiSangqa kuGoogle +, kwaye udibanise namaqela e-LinkedIn. Ithuba lokujoyina iincoko wakuba wenze oku liya kuba likhulu. Chitha imizuzu 15 usuku phakathi le Incoko ibalulekile kuwe nakwishishini lakho.
  • Tyala iflegi yakho. Ukuba ufuna ukuba yinkokeli, xelela abantu ukuba uyinkokeli kwaye kutheni. Awunyanzelekanga ukuba ulinde ukubizwa ngegama… uya kulinda ixesha elide. Ndikhuthaza amashishini amancinci endisebenza nawo ukubhloga, ukuthetha, kunye nokubonisa igunya labo. Ibhlog ibonelela ngendawo yokugcina abantu ukuba batyelele kwaye bafunde ngakumbi malunga nawe kunye namava akho- ukuze bakwazi ukumisela ukuba bangakwenzi okanye bangakwenzi ishishini. Ukuthetha kwangoko kubonelela ukwamkelwa kwegunya lakho… nokuba uyanya ekuqaleni! Kwaye ukubonisa igunya lakho ngokwabelana ngeesayithi ezinje Slideshare ziyamangalisa. Chitha imizuzu 20 usuku lokudala umxholo.
  • Nyusa ngokwakho. Sukubhala nje iposti, itwitter okanye uhlaziyo kwaye ulindele ukuba abantu beze. Kuya kufuneka uthathe ulawulo lwenyuselo yakho. Chitha imizuzu 10 usuku lokukhuthaza umxholo wakho. Ekuqaleni, oku kunokuba kukucela amathuba kubhlogi weendwendwe, ukuthetha okanye ukuthenga iintengiso ukuze igama liphume!

Andichithi imini yonke kwiMidiya yoLuntu… nangona isenokubonakala ngathi. Mna ishedyuli yezithuba zebhlog kwaye usebenzise izixhobo ezifana Bomgcini ukukhohlisa iiTweets kunye nohlaziyo lwe-Facebook ngamaxesha afanelekileyo. Ukuba ne-smartphone nazo zonke iiapps zam zokuzonwabisa ezihlaziyiweyo zilungile- xa ndinokucofa imizuzu embalwa apha naphaya phakathi kweentlanganiso, endleleni, okanye ukuba nekomityi yekofu ndingathatha inxaxheba kancinci.

Okokugqibela, olu lutyalo-mali… ayikokuthenga. Ukuchitha iyure enye ngosuku akuyi kukufumanela iziphumo ozifunayo. Kodwa ukuchitha iyure ngosuku lonyaka kuya kunikwa ukuba ufanelekile! Ndixelela abantu ukuba bacinge ngale ndlela banokwenza ngayo nayiphi na enye imali yotyalo-mali… iposti nganye, itwitter nganye, uhlaziyo ngalunye, umlandeli ngamnye, umlandeli ngamnye… zonke ziisenti kwiakhawunti yakho. Ukuba uyeka ukutyala imali, awuyi kufumana inzala ehlanganisiweyo oyifunayo kutyalo-mali ukuba uhlawule.

3 Comments

  1. 1

    Iposti enkulu! Ndiyathanda ukuba uyiqhekeze ibe sisixa esilawulekayo. Ndihlala ndibabona abantu beziva ngathi bafuna ukuba ngabokuqala ukuphawula okanye ukuphendula. Kwaye xa oko kungaziva kunokwenzeka, bayancama. Kumntu ongakhange aqalise, ndicinga ukuba ukuchitha iyure ngemini kangangeveki bezicwilisela koko kuphuma apho kunye nokuthatha isigqibo sokuba zeziphi izixhobo ezisebenza kakuhle kubo yindlela elungileyo yokuzifaka.

    • 2

      Enkosi kakhulu, @ twitter-116342558: disqus! Imithombo yeendaba kwezentlalo ngokuqinisekileyo ngumsebenzi onzima, ongayekiyo onezinzuzo ezininzi kodwa unokuba ngumceli mngeni. Ndifumanise ukuba 'ukucofa' yindlela elungileyo yokufumana imveliso xa uzama ukuginya umsebenzi omkhulu kangaka! Kubulelwa kakhulu.

  2. 3

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