Ukusetyenziswa kweMidiya yoLuntu ayisiyiyo ingcali eyenzileyo

I-geek-kunye-poke.pngKodwa kwakhona namhlanje ndiye ndamenywa kwiziganeko ezimbalwa-ngokobuqu nange-webinar -ukufumana ukubonwa ingcali kwimidiya yoluntu kunye nokuthatha kwabo ukuthengisa kwimithombo yeendaba zentlalo. Njengoko ndijonga iiprofayili zabo, ulwazi lwabo lwe-LinkedIn, iisayithi zabo kunye neeblogi zabo, andifumani lwazi lubalulekileyo oluxhasa isiseko sokuba baziingcali kwimidiya yoluntu.

Imidiya yokuncokola ingcali? Ngokwenene? Mhlawumbi banamashumi amawaka abalandeli be-Twitter, amakhulu ezimvo kubo Facebook udonga, kunye nobulungu kwishumi elinambini okanye njalo kwinethiwekhi. Mhlawumbi kungenxa yokuba charlatan, ukrebe okanye igeek.

Yintoni endiya kuluhlula njengemidiya yoluntu ingcali? Ndiyaluthanda uluhlu lukaPeter Shankman iziqinisekiso kunye nokungafaneleki kweengcali zemidiya yoluntu. Ndingadibanisa- ukuba inxulumene neshishini- ndingathanda ukubona a uluhlu olude lokulinganisa iziphumo kunye nezalathiso kwiinkampani ezahlukeneyo kunye neendlela.

Ngaba ndiyazihlela njenge- ingcali? Ndiyayenza- kodwa hayi kuba ndibanga ukuba ndiyayiqonda yonke into. Esi sisixhobo esincinci kwaye siyatshintsha mihla le. Ukutshintsha isimilo seshishini. Ukutshintsha indlela yokuziphatha yabathengi. Ishumi leminyaka lamava aphuma kwintengiso ethe ngqo kunye nentengiso yedatha, ukuthengisa nge-imeyile, njl njl.

Andizibangi ndiyingcali ngenxa yolwazi lwam kwimidiya yoluntu… Ndizibanga ndiyingcali ngenxa yomsebenzi endiwenzileyo kwiinkampani ezinkulu nezincinci ukukhulisa ishishini labo, ukugcina kunye nokuthengisa abathengi, kunye nokunciphisa iifowuni zenkonzo yabathengi ngokuthi ukusebenzisa ngokufanelekileyo imidiya yoluntu.

Ngaba ndiyazibanga ndiyingcali ngenxa yomsebenzi endiwenzayo ngoku?

  • Nakuba VP yeqonga lokubloga, Sincede uninzi lwamashishini ukuba aphuhlise imithombo yeendaba zentlalo kunye neendlela zokukhangela ukuqhuba iinzame zokuthengisa ngaphakathi.
  • Ndinokuphumelela IArhente entsha yeendaba ngembali eqinileyo yokunceda iinkampani ukuba ziphuhlise kwaye zenze izicwangciso zazo zentlalo.
  • Ukudityaniswa kunye nezixhobo ezizisebenzelayo endizenzileyo kwifayile ye- kubloga, email, yokuzonwabisa kwaye indawo ehambayo ifikelele kumashumi amawaka eenkampani.
  • 2 zentlalo Amanethiwekhi Ndincede ukuqala nokuqhubeka nokunceda ukubaleka.
  • Eyam ibhlog ehamba iminyaka eyi-5 + (kunye nesibini esingaphezulu kwamanye amaqonga) ethetha kwimidiya yoluntu kunye netekhnoloji yokuthengisa.

HAYI! Akukho nanye kwezi endifaneleka njenge ingcali.

Ndizibiza yingcali ngezizathu ezithathu:

  1. Amashishini afuna Iingcali, hayi ii-gurus kunye neegeek.
  2. Ukuzibiza ngokuba yingcali kundibambe kumgangatho ophezulu kunye nolindelo nenkampani ekufuneka ndiyizalisekisile.
  3. Ndiyifanele inkcazo:

Ingcali ngumntu owaziwa ngokubanzi njengomthombo othembekileyo wobuchule okanye ubuchule obunobuchule bokugweba okanye ukuthatha isigqibo ngokufanelekileyo, ngokufanelekileyo, okanye ngobulumko unikwe igunya kunye nenqanaba ngoontanga babo okanye kuluntu kwindawo ethile ebalaseleyo. Ingcali, ngokubanzi, ngumntu onolwazi olunzulu okanye ubuchule kwindawo ethile yokufunda.

Ngaba ndikrelekrele kunabanye abantu phaya? Nope.
Ngaba ndiyazi yonke into malunga nemidiya yoluntu? Akunjalongo noko.
Ngaba ezinye iingcali zihlala zivumelana nam? Ayilothuba!
Ngaba wonke umsebenzi wam uphumelele? Hayi-kodwa uninzi lwayo lukhona.

Ndiyakholelwa ukuba ndibenobuchule obukhethekileyo bokuhlalutya iinkqubo zeshishini, iindlela zokuthengisa, kunye nokumisela indlela itekhnoloji enokuwuvala ngayo umsantsa. Andiyi xoka kubaxhasi kwaye ubaxelele ukuba kufuneka babe yinxalenye yemidiya yoluntu ukuba banqwenela ukusinda. Ndabelana nabo uninzi lwempumelelo, nangona! Kukuphakathi endikholelwa kuko kwaye ndinethemba lokubona ukwamkelwa kobuninzi- hayi kuba kunokusetyenziswa ngamashishini amabi- kodwa ngenxa yokuba inokuxutyushwa ngamashishini amakhulu.

Ndiyakholelwa ukuba imidiya yoluntu idibanisa amashishini namathemba, yakha ubudlelwane obuphuculweyo phakathi kwabathengi kunye neenkampani, inyanzela iinkampani ukuba ziphucule iinkonzo zabathengi, zenze izinto elubala, kwaye zikhuthaze ubunkokheli bokucinga, italente yeshishini kunye nokudaleka… konke kulungile kushishino.

Kwaye, zihlobo zam, zezam ingcali uluvo.

PS: Ndiqinisekile ukuba ubuyela umva ngokwaneleyo kwibhlog yam okanye kumagqabantshintshi kwezinye iiblogi endikhe ndaziqhekeza kubantu abambalwa abazazisa ngobungcali babo. Ngoku lithuba lakho. 🙂

10 Comments

  1. 1

    I find it interesting that in two different blogs I read the value of 'expert' is debatable. In two posts I read earlier it was implied to ignore (and subsequently not hire) anybody that uses the term 'expert' as part of their qualifications, yet you turnaround and cite one of the same blog articles as a reason to call you an expert, and after citing the article imply that you are an expert. So which is it? Do I trust you because you consider yourself an expert and cite Shankman, or do I ignore everything you say from here on out because you consider yourself an expert and cite Shankman? Don't get me wrong, I appreciate everything you've accomplished, and I follow your blog so I obviously find value in what you state… but contradiction like this is why my clients are so confused.

    • 2

      Hi Robert! I totally admit to the contradiction – even hypocrisy – on my part in this post. I do refer to the other posts because I'd like the conversation to continue with different perspectives. In the past, I avoided the word 'expert'. As I continue to do more work in the field, though, I'm seeing more and more people use the title 'social media expert'.

      I find myself at a point in my career where I'm concerned that businesses are getting duped by self-proclaimed 'experts' but businesses continue to seek them out. Do I continue to watch business go to people with no experience or 'expertise'? Or – do I announce myself an expert, prove my worth, and get that business?

      I'm going to call myself an expert from here on out because of the business advantages. As well – I appreciate you and my other readers holding me to a higher standard!

      Thanks – I really do appreciate the comment!
      Doug

  2. 3

    I agree with you Douglas. It takes years of experience with favourable output (including one's failures, we only count how one has risen after such failure that's why it still is favourable) to be called an expert. Having thousands of followers on Twitter does not make one.

  3. 4

    Molo Doug,

    In no other discipline have I seen this much debate over who is an expert, who is not and what makes up the criteria of attaining expert status. I understand the concern as I too, have seen many people call themselves social media experts but do not have the marketing expertise to go along with it. They know the tools, but it doesn't make them an expert at marketing using social media as the channel.

    I have been a marketer for more years than I care to admit, and have learned the marketing discipline across all channels, using all types of tactics, from strategy to execution. Adding social media as another channel for marketing is a natural progression and is one, unfortunately a lot of marketers have ignored until recently when they realized that they better figure this stuff out.

    But the only people who can proclaim you an expert are your clients and customers. They are the proof that validates the term.

  4. 5

    Molo Doug,

    I agree with your comments wholeheartedly, the term "expert" is applied way to easily. I'm aware of a number of people who market themselves as experts in social media and yet steal other writers ideas and strategies and call them their own. I'm in the process right now of creating and building a social strategy for one of the countries largest real estate groups and that has been a real eye opener for me. I agree with Deborah in her comments, that only clients and customers can crown you with the expert tag. I'm still learning a hell of a lot and I'm by no means an expert, but I'm working on it. Great article

  5. 6
    • 7

      UPatrick,

      I tend to agree with you. I always feel strange self-promoting myself with a title like 'expert'. However, the fact is that businesses are looking for 'experts' and it's only the ones who are using the title that will be found.

      Masinwabe!
      Doug

  6. 8

    In knowing you and working with you on a variety of projects, I can say I wholeheartedly support your referring to yourself as an expert. As you stated, the title comes from your successes as well as your failures as was stated by David in the first comment. It probably gets old with you, but I know that when I have a question about something related to technology and social media I'll get an answer based in experience, knowledge and trust. That's what I'd look for in an expert across any topic or industry.

  7. 9

    Doug, this is a fantastic post for a number of reasons.

    1. It’s direct and to the point: No B.S. I like skipping the appetizers and getting to the main course.
    2. It’s precise: Any geek can figure out how to tweak social media, but experts generate business (a.k.a. “the bottom line”).
    3. It’s honest: We’re exploring new frontiers here that are in flux and changing rapidly. The real experts are the ones who are confident yet humble enough to be honest and say, “I don’t know”, and then find the answer, in stead of pretending to know it all.

    Nice! Shared!

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