Ukusetyenziswa kweMidiya yoLuntu ayisiyiyo ingcali eyenzileyo

Ixesha lokuFunda: 3 imizuzu

I-geek-kunye-poke.pngKodwa kwakhona namhlanje ndiye ndamenywa kwiziganeko ezimbalwa-ngokobuqu nange-webinar -ukufumana ukubonwa ingcali kwimidiya yoluntu kunye nokuthatha kwabo ukuthengisa kwimithombo yeendaba zentlalo. Njengoko ndijonga iiprofayili zabo, ulwazi lwabo lwe-LinkedIn, iisayithi zabo kunye neeblogi zabo, andifumani lwazi lubalulekileyo oluxhasa isiseko sokuba baziingcali kwimidiya yoluntu.

Imidiya yokuncokola ingcali? Ngokwenene? Mhlawumbi banamashumi amawaka abalandeli be-Twitter, amakhulu ezimvo kubo Facebook udonga, kunye nobulungu kwishumi elinambini okanye njalo kwinethiwekhi. Mhlawumbi kungenxa yokuba charlatan, ukrebe okanye igeek.

Yintoni endiya kuluhlula njengemidiya yoluntu ingcali? Ndiyaluthanda uluhlu lukaPeter Shankman iziqinisekiso kunye nokungafaneleki kweengcali zemidiya yoluntu. Ndingadibanisa- ukuba inxulumene neshishini- ndingathanda ukubona a uluhlu olude lokulinganisa iziphumo kunye nezalathiso kwiinkampani ezahlukeneyo kunye neendlela.

Ngaba ndiyazihlela njenge- ingcali? Ndiyayenza- kodwa hayi kuba ndibanga ukuba ndiyayiqonda yonke into. Esi sisixhobo esincinci kwaye siyatshintsha mihla le. Ukutshintsha isimilo seshishini. Ukutshintsha indlela yokuziphatha yabathengi. Ishumi leminyaka lamava aphuma kwintengiso ethe ngqo kunye nentengiso yedatha, ukuthengisa nge-imeyile, njl njl.

Andizibangi ndiyingcali ngenxa yolwazi lwam kwimidiya yoluntu… Ndizibanga ndiyingcali ngenxa yomsebenzi endiwenzileyo kwiinkampani ezinkulu nezincinci ukukhulisa ishishini labo, ukugcina kunye nokuthengisa abathengi, kunye nokunciphisa iifowuni zenkonzo yabathengi ngokuthi ukusebenzisa ngokufanelekileyo imidiya yoluntu.

Ngaba ndiyazibanga ndiyingcali ngenxa yomsebenzi endiwenzayo ngoku?

  • Nakuba VP yeqonga lokubloga, Sincede uninzi lwamashishini ukuba aphuhlise imithombo yeendaba zentlalo kunye neendlela zokukhangela ukuqhuba iinzame zokuthengisa ngaphakathi.
  • Ndinokuphumelela IArhente entsha yeendaba ngembali eqinileyo yokunceda iinkampani ukuba ziphuhlise kwaye zenze izicwangciso zazo zentlalo.
  • Ukudityaniswa kunye nezixhobo ezizisebenzelayo endizenzileyo kwifayile ye- kubloga, email, yokuzonwabisa kwaye indawo ehambayo ifikelele kumashumi amawaka eenkampani.
  • 2 zentlalo Amanethiwekhi Ndincede ukuqala nokuqhubeka nokunceda ukubaleka.
  • Eyam ibhlog ehamba iminyaka eyi-5 + (kunye nesibini esingaphezulu kwamanye amaqonga) ethetha kwimidiya yoluntu kunye netekhnoloji yokuthengisa.

HAYI! Akukho nanye kwezi endifaneleka njenge ingcali.

Ndizibiza yingcali ngezizathu ezithathu:

  1. Amashishini afuna Iingcali, hayi ii-gurus kunye neegeek.
  2. Ukuzibiza ngokuba yingcali kundibambe kumgangatho ophezulu kunye nolindelo nenkampani ekufuneka ndiyizalisekisile.
  3. Ndiyifanele inkcazo:

Ingcali ngumntu owaziwa ngokubanzi njengomthombo othembekileyo wobuchule okanye ubuchule obunobuchule bokugweba okanye ukuthatha isigqibo ngokufanelekileyo, ngokufanelekileyo, okanye ngobulumko unikwe igunya kunye nenqanaba ngoontanga babo okanye kuluntu kwindawo ethile ebalaseleyo. Ingcali, ngokubanzi, ngumntu onolwazi olunzulu okanye ubuchule kwindawo ethile yokufunda.

Ngaba ndikrelekrele kunabanye abantu phaya? Nope.
Ngaba ndiyazi yonke into malunga nemidiya yoluntu? Akunjalongo noko.
Ngaba ezinye iingcali zihlala zivumelana nam? Ayilothuba!
Ngaba wonke umsebenzi wam uphumelele? Hayi-kodwa uninzi lwayo lukhona.

Ndiyakholelwa ukuba ndibenobuchule obukhethekileyo bokuhlalutya iinkqubo zeshishini, iindlela zokuthengisa, kunye nokumisela indlela itekhnoloji enokuwuvala ngayo umsantsa. Andiyi xoka kubaxhasi kwaye ubaxelele ukuba kufuneka babe yinxalenye yemidiya yoluntu ukuba banqwenela ukusinda. Ndabelana nabo uninzi lwempumelelo, nangona! Kukuphakathi endikholelwa kuko kwaye ndinethemba lokubona ukwamkelwa kobuninzi- hayi kuba kunokusetyenziswa ngamashishini amabi- kodwa ngenxa yokuba inokuxutyushwa ngamashishini amakhulu.

Ndiyakholelwa ukuba imidiya yoluntu idibanisa amashishini namathemba, yakha ubudlelwane obuphuculweyo phakathi kwabathengi kunye neenkampani, inyanzela iinkampani ukuba ziphucule iinkonzo zabathengi, zenze izinto elubala, kwaye zikhuthaze ubunkokheli bokucinga, italente yeshishini kunye nokudaleka… konke kulungile kushishino.

Kwaye, zihlobo zam, zezam ingcali uluvo.

PS: Ndiqinisekile ukuba ubuyela umva ngokwaneleyo kwibhlog yam okanye kumagqabantshintshi kwezinye iiblogi endikhe ndaziqhekeza kubantu abambalwa abazazisa ngobungcali babo. Ngoku lithuba lakho. 🙂

10 Comments

  1. 1

    Ndikufumanisa kunomdla ukuba kwiibhloko ezimbini ezahlukeneyo ndifunde ixabiso 'lobungcali' elinokuxoxwa. Kwizithuba ezibini endikhe ndazifunda ngaphambili bekucetyiswa ukuba ungazihoyi (kwaye emva koko ungaqeshi) nabani na osebenzisa igama elithi 'ingcali' njengenxalenye yeziqinisekiso zabo, ukanti uyajika kwaye ukhankanye inqaku elinye lebhlogi njengesizathu sokukubiza ngokuba yingcali , kwaye emva kokucaphula inqaku kuthetha ukuba uyingcali. Ke ngoku yintoni? Ngaba ndiyakuthemba kuba uzijonga njengengcali kwaye ucaphula uShankman, okanye ngaba andiyikhathaleli yonke into oyithethayo ukusukela apha ngenxa yokuba uzijonga njengengcali kwaye ucaphula uShankman? Sukundenza impazamo, ndiyayixabisa yonke into oyenzileyo, kwaye ndiyayilandela ibhlog yakho ngoko ke ngokucacileyo ndifumana ixabiso kwinto oyithethayo… kodwa impikiswano enje yile kutheni abathengi bam bedidekile.

    • 2

      Molo Robert! Ndikuvuma ngokupheleleyo ukungqubana- kunye nohanahaniso- kwicala lam kwesi sithuba. Ndibhekisa kwezinye izithuba kuba ndingathanda ukuba incoko iqhubeke ngeendlela ezahlukeneyo. Kwixesha elidlulileyo, ndithintele igama elithi 'ingcali'. Njengoko ndiqhubeka nokwenza umsebenzi omninzi ebaleni, nangona kunjalo, ndibona abantu abaninzi ngakumbi besebenzisa isihloko 'ingcali yemidiya yoluntu'.

      Ndizifumana ndikwinqanaba lomsebenzi wam apho ndixhalabile ukuba amashishini ayakhohliswa ngabantu abazibiza ngokuba 'ziingcali' kodwa amashishini aqhubeka nokuzifuna. Ngaba ndiyaqhubeka nokubukela ishishini lisiya ebantwini ndingenamava okanye 'ubungcali'? Okanye-ngaba ndizazisa njengengcali, ukungqina ukuba ndixabisekile, kwaye ukufumana ishishini?

      Ndizokuzibiza yingcali ukusuka apha ngaphandle ngenxa yesibonelelo seshishini. Kananjalo-ndiyabulela wena nabanye abafundi endibambe kumgangatho ophezulu!

      Enkosi- ndiyayixabisa kakhulu le ngxelo!
      Doug

  2. 3

    Ndiyavumelana nawe Douglas. Kuthatha iminyaka yamava ngemveliso elungileyo (kubandakanya nokusilela kukabani, sibala kuphela indlela avuke ngayo emva kokungaphumeleli yiyo loo nto kusathandeka) ukubizwa njengengcali. Ukuba namawaka abalandeli kwi-Twitter akwenzi enye.

  3. 4

    Molo Doug,

    Alukho olunye uqeqesho endikhe ndayibona le mpikiswano ingaka malunga nokuba ngubani oyingcali, ngubani ongeyiyo kwaye yintoni eyenza iikhrayitheriya zokufumana iwonga lobungcali. Ndiyayiqonda inkxalabo njengoko nam, ndibone abantu abaninzi bezibiza ngokuba ziingcali zemithombo yeendaba zentlalo kodwa abanabuchule bokuthengisa ukuba bahambe nayo. Bayazazi izixhobo, kodwa ayenzi ukuba babe yingcali kwintengiso besebenzisa imidiya yoluntu njengejelo.

    Ndibe ngumthengisi iminyaka emininzi kunokuba ndikhathalele ukuvuma, kwaye ndifundile uqeqesho lokuthengisa kuwo onke amajelo, ndisebenzisa zonke iintlobo zendlela, ukusuka kwisicwangciso ukuya ekuphunyezweni. Ukongeza imithombo yeendaba zentlalontle njengenye indlela yokuthengisa yinkqubela phambili yendalo kwaye yenye, ngelishwa abathengisi abaninzi abayihoyanga kude kube kutshanje xa beqonda ukuba bazifumana ngcono ezi zinto.

    Kodwa kuphela kwabantu abanokukuvakalisa njengengcali ngabathengi bakho kunye nabathengi. Obu bubungqina obuqinisekisa igama.

  4. 5

    Molo Doug,

    Ndiyavumelana nezimvo zakho ngentliziyo iphela, igama elithi "ingcali" lisetyenziswa ngendlela elula. Ndiyazi ngenani labantu abazithengisayo njengeengcali kwimidiya yoluntu kodwa bebe abanye ababhali izimvo kunye nezicwangciso kwaye bababize ngezabo. Ndikwinkqubo ngoku yokudala nokwakha isicwangciso sentlalontle kwelinye lawona mazwe maqela aphambili kwezorhwebo kwaye ibiyinto evulekileyo kum. Ndivumelana noDeborah kumagqabantshintshi akhe, ukuba ngabaxhasi kunye nabathengi kuphela abanokukuthwesa ngethegi yengcali. Ndisafunda isihogo kakhulu kwaye andiyiyo ingcali, kodwa ndiyasebenza kuyo. Inqaku elihle

  5. 6

    Grrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr S Lawaqwolwa alenyanga Ukubhabha kunye nokuxoxa kususa amandla ebomini. Ngaba ukusetyenziswa kwamandla kufanelekile?

    • 7

      UPatrick,

      Ndidla ngokuvumelana nawe. Ndihlala ndiziva ndingazazisi ngokwam ngesihloko esithi 'yingcali'. Nangona kunjalo, inyani kukuba amashishini akhangela 'iingcali' kwaye kuphela kwabo basebenzisa isihloko esiza kufunyanwa.

      Masinwabe!
      Doug

  6. 8

    Ekukwazi nasekusebenzeni nawe kwiiprojekthi ezahlukeneyo, ndingatsho ukuba ndiyakuxhasa ngentliziyo iphela ukubhekiswa kuwe njengengcali. Njengoko utshilo, isihloko sivela kwimpumelelo yakho kunye nokusilela kwakho njengoko bekutshiwo nguDavid kwimpendulo yokuqala. Ngokuqinisekileyo iyaguga kunye nawe, kodwa ndiyazi ukuba xa ndinombuzo malunga nento enxulumene netekhnoloji kunye nemithombo yeendaba zentlalo ndiza kufumana impendulo esekwe kumava, kulwazi kunye nasekuthembeni. Yiloo nto endiya kujonga kuyo yingcali kuso nasiphi na isihloko okanye umzi mveliso.

  7. 9

    UDoug, le yiposti emnandi yezizathu ezininzi.

    1. Ngqo kwaye ukuya kwinqanaba: Akukho BS ndiyathanda ukutsiba izibheno kunye nokuya kwikhosi ephambili.
    2. Kuchanekile: Nayiphi na i-geek ingafumanisa ukuba ungayilungisa njani imidiya yoluntu, kodwa iingcali zivelisa ishishini (aka "umgca ophantsi").
    Kuyinyani: Siphonononga imida emitsha apha eguqukayo kwaye etshintsha ngokukhawuleza. Iingcali zokwenene ngabo bazithembileyo kodwa bathobeke ngokwaneleyo ukuba bathembeke kwaye bathi, "Andazi", kwaye bafumane impendulo, endaweni yokuzenza ngathi bayayazi yonke into.

    Intle! Kwabiwe!

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