Ngaba i-Snap ingaba linyathelo elilandelayo kuhambo lomthengi wakho?

Ngaba i-Snap ingaba linyathelo elilandelayo kuhambo lomthengi wakho?

Ngeendlela ezininzi, konke oku kuxhomekeke ekubeni ngubani umthengi wakho kwaye luyintoni uhambo lwabo.

Wonke umntu uyazi malunga ne-Snapchat okwangoku, akunjalo? Ngaba ukhona umntu ose bumnyameni kule? Ukuba kunjalo, nantsi into ekufuneka uyazi… Yenye yezona ndawo zidumileyo zonxibelelwano phakathi kwabaneminyaka eli-16 ukuya kwengama-25 ubudala, kufanelekile ukurholwa ngama-R5 ezigidi, uziva ngathi akukho mntu wenza imali ngayo.

Ngoku, inxalenye yoku kuyilo. Zimbalwa iindawo onokuzibhengeza eSpapchat, kwaye zonke ziyothusa. Ungabhatalela iintengiso "kwiBali eliBukhoma," kwaye ufumane indawo yesibini yesibini yokuqengqeleka ukuba abasebenzisi banokucofa kuyo ngaphandle kokulinda kwaphela. Ungabhengeza ngento yabo entsha ethi "Fumanisa", ekulungele ukuphazamisa indlela iindaba kunye neendawo zokuzonwabisa ezisusela kwi-CNN ukuya kwiComedy Central zikhupha umxholo wazo. Zombini ezi ndlela zimbi zimbi ngaphandle kokuba ufuna ukunyuka okubiza kakhulu kwaye okungalindelekanga ngokwazisa ngebrand.

Umbuzo ekungekho mntu ubuzayo, nangona kunjalo, singayifaka njani i-Snapchat kule nto siyiyo azi Sele isebenza? Uninzi lwabantu lubhala ngaphandle kwenethiwekhi yoluntu njengesiqhelo (impazamo) kwaye uninzi lukhona soyika yokudlala kwinethiwekhi kuba bengayiqondi (impazamo enkulu). Kungenxa yoko le nto abantu behlawula abantwana abaziziyatha njengam ukuba bangene badlale ngezi teknoloji zintsha, kwaye ndim ebanjwa ukuba abantu abaninzi abayifumananga into abanayo eminwe yabo-ngokoqobo.

Ndingacinga malunga namashishini ali-XNUMX- kubandakanya indawo yasebusuku, iivenkile zokutya kunye neevenkile zalapha ekhaya- abanokufumana inzuzo enkulu ngokubandakanya izinto zasimahla ye-Snapchat kwisicwangciso-qhinga sabo sentengiso, kwaye yonke into isongelwa eBhayibhileni apho uninzi lwabathengisi bedijithali babambelela ... kuhambo lomthengi.

Uhambo loMthengi wesiNtu

Ukuba unolwazi ngokwaneleyo ukuba ufunda Martech Zone, Ndiqinisekile ukuba uyazi konke malunga nohambo lomthengi wemveli. Amava onke abathengi abonakaliswa kule modeli njengesigqibo esinengqiqo, esisengqiqweni esenziwe ngumenzi wesigqibo esifanelekileyo. Okokuqala, umthengi uyaqonda ukuba unengxaki, emva koko baqala ukuphanda ngezisombululo, emva koko bafunde ngakumbi ngesisombululo sakho, emva koko basithenge, emva koko babe ngummeli waso. Kubonakala icocekile, kulula. Phantse ucocekile kwaye ulula kakhulu…

Kungenxa yokuba kunjalo. Kwisithuba seB2B, kunjalo kakhulu efanelekileyo. Kwisithuba seB2C kunjalo ngamaxesha athile efanelekileyo, kodwa ifana kakhulu nomgaqo wesithupha kunendlela eyiyo. Ke ungawutshintsha njani lo mthetho ubhontsi ukuze ulingane iSnapchat kwinkqubo?

Ukuhlengahlengisa uhambo ngokuya kwisizukulwana esilandelayo

Masiqale ngento yokuvelisa. Andizanga kubhala apha enye into ethetha ukuba ungazithengisa njani kwiinkulungwane zeminyaka. Ezi zibhalwa ikakhulu ngabantu abadala kakhulu ukuba bangasiqonda okanye abancinci kakhulu ukuba bangaqonda ishishini, kwaye andinamdla kuyo. Oko bekutshiwo, kukho umahluko we-BIG phakathi kwendlela abantu abancinci abasebenzisa ngayo ulwazi kunye neemodeli zentengiso amabhere batya ulwazi.

Umzekelo, iwaka leminyaka lilonke lidume ngokungazithembi iintengiso. Yinto enkulu kakhulu kwaye abantu abaninzi bayayeka apho. Into engabuzwa mntu yile zeziphi iwaka leminyaka esithetha kuzo?

Abona bantu bakrelekrele abaneyona ntengiso inkulu yokungazithembi, kodwa bayakuthanda ukuphanda kwaye bayakuthanda ngokwenene Iimpawu ezizama ukuphinda zivakale nabo. Bakhule benesixa solwazi lomntu kwizandla zabo kwaye bayayisebenzisa ukulungisa ukubheja kweebar, ukufumanisa umqala wabo obuhlungu, kunye nokwenza isigqibo sokuba bangayichitha phi imali yabo. Kweli qela, ubungqina bezentlalo bungukumkani, kwaye nantoni na ebonakala ithengisa kakhulu ityekele ekuphulukaneni nesibheno sayo.

Ke oku kuphakamisa umbuzo obaluleke kakhulu, ndingalisebenzisa njani iqonga elingabaxhasi abathengisi kwintengiso yabantu abangafuni kuthengiswa kubo?

Ukufunyanwa kwe-Snapchat kuhamba kude ngaphaya kwe-Snapchat Discover

Kwezi veki zimbalwa zidlulileyo, iqela lam eMiles Design belikhona ukuzama ukuthengisa ngeSnapchat, Kwaye sifumene amathuba apholileyo eqongeni asimahla kwaye anamandla okuqhuba ishishini, hayi ukwamkelwa kwegama.

Khawufane ucinge, umzekelo, uyibhar enengxaki yokufumana ulutsha olungama-20 lokungena emnyango. Kukho iitoni zezisombululo ezizanyisiweyo nezinyanisekileyo kule ngxaki, kubandakanya iziselo ezinxilisayo, ubusuku be-trivia, umculo odlalayo, njl., Kodwa uninzi lwezi zinto zikhuthazayo zixhomekeke kakhulu kwimiqondiso engaphandle kwendawo yakho kunayo nayiphi na enye indlela yentengiso. Kuthekani ukuba ufuna ukuqhuba abantu ngobuninzi kwindawo yakho ukuze ukhuthaze ukuthenga?

Ngena kwi-Snapchat.

Izinto ezimbalwa ezizodwa malunga ne-Snapchat njengenethiwekhi yenethiwekhi, kubandakanya izihluzo ze-geo. Ngoku, i-Snapchat ayizukuvumela ukuba wenze isihluzo se-geo kwishishini lakho, kodwa bona ngeke vumela ukuba wenze i-geo-filter yendawo yakho. Le nkqubo isimahla kwaye ihlala ngokungenasiphelo, oko kuthetha ukuba nangaliphi na ixesha umntu esiza entanyeni yakho yehlathi, banokusebenzisa i-geofilter yakho xa uthoba abahlobo bakho, ekugqibeleni uqhuba ngakumbi ukugcwala kwabantu kwindawo yakho kwaye, ngethemba, ibha yakho. Yongeza oku ngokunyusa (Sifotele umfanekiso kunye ne-geofilter kwaye ungene ukuze uzuze isiselo sasimahla, njl.njl. Kwaye unokuba lijuggernaut yemidiya yoluntu kunye nenani lakho elifanelekileyo kwinyanga nje.

Andindedwa kule nto, nayo. I-Snapchat inayo Sebenzisa iiGeofilters ukuba iinjineli ezivela ku-Uber, kwaye uqikelelo lwam kukuba abayeki apho. Kukho iitoni zezicelo zale teknoloji, kufuneka ulungele ukuyizama.

Konke oku kubilisa ukubandakanyeka. I-Snapchat ayifani, intsha nje. Ukuba ubonelela abasebenzisi ngamava amahle kunye nendlela entle yokudibanisa kunye nokuzibandakanya, uya kuphumelela. Kwiintlobo ezininzi ze-B2C ezijonge ukuzibandakanya nesihlwele esincinci, olu lukhetho olukhulu… Ke kutheni le nto bonke besoyika oko?

Ukuba ufuna ukuthetha ngeNtengiso, iTekhnoloji, okanye izibulo labo, iTekhnoloji yokuThengisa, ndiyakuthanda ukuthetha. Gcina ifayile ye- incoko eqhubeka kuTwitter kwaye ndazise enye into ofuna ukuyifunda!

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