Imisebenzi ephezulu yokuThengisa kwi-Intanethi yamashishini amancinci naphakathi

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Emarsys, umboneleli ophambili wesoftware yokuthengisa ilifu yeenkampani ze-B2C, ukhuphe iziphumo zomntu kunye novavanyo olwenziwa kwi-Intanethi lweengcali zentengiso ezingama-254 ezipapashwe ngentsebenziswano neWBR Digital. U-KIziphumo zamehlo zibandakanya Ii-SMBs (amashishini anengeniso eyi- $ 100 yezigidi okanye engaphantsi) kwintengiso ye-B2C iphuhlisa iindlela-qhinga ze-omnichannel ejikeleze impumelelo eqinisekisiweyo, bachitha ixesha elininzi belungiselela ixesha lokuthenga elixabisekileyo, kwaye bazama ukuzisa itekhnoloji ethe xhaxhe phambili, kwaye baqhubeke nesantya se-omnichannel innovations ngokudibanisa amava edijithali kunye namava ezitena nodaka, ngelixa utyala imali kurhwebo.

Ii-SMBs zanamhlanje zikwindawo enomdla- ngaphandle kobungakanani bazo, zisenokuxhamla kwizicwangciso zokuthengisa ezifanayo kunye neetekhnoloji ezisetyenziswayo kwaye zisetyenziswe yimibutho emikhulu. Ngokusebenzisa izicwangciso zedijithali ze-omnichannel, iinkampani ezinje ngeAmazon ziyaqhubeka nokuphakamisa ibha ngokulula, ukugcinwa kwabathengi kunye nokuzaliseka. Ii-SMBs azikubonanga oku kuphela, kodwa ngo-2016, zifuna ukuhlengahlengisa indlela ezisebenza ngayo ukuze zilungele iparadigm ye-omnichannel.

Ngokweziphumo zophando, abathengisi abavela kwii-SMB badwelise imisebenzi ephezulu kwi-Intanethi kunye nefuthe labo ekufumaneni nasekugcinweni. Ukuthengisa nge-imeyile kukhokelela ekufumaneni nasekugcinweni njengomqhubi ophambili. Uluhlu oludwelisiweyo lukhangelo lwezinto eziphilayo, ukukhangela okuhlawulelweyo, amajelo eendaba ezentlalo, ukuphinda ujonge ekujongeni, ukuthengisa ngokubambisana, ukuthengisa ngeselula, kunye nokuthelekisa iinjini zokuthenga.

Ukugcinwa kweNtengiso ye-SMB kunye nokuFumana

Ngokusekwe kwiziphumo zeentengiso eziphezulu ze-SMB eziphandwe:

  • I-81% ye-SMBs ixhomekeke kwi-imeyile njengomqhubi ekufumaneni abathengi, kunye ne-80% yokugcina abathengi
  • Iipesenti ezingama-73 zabathengisi zibeka i-imeyile njengento ephezulu yohlahlo-lwabiwo mali, enye kwindawo ezintlanu ikubeka njengeyona nto iphambili kutyalo-mali
  • Ii-SMB zibone ukuzuza kwii-KPI ezinkulu: amaxabiso okuguqula anyuke nge-72%, ixabiso le-odolo eliphakathi lonyuswe nge-65%, kwaye ukuphinda ukuthengwa kwabathengi kunyuke nge-58%
  • I-70% yee-SMBs ziqala ukucwangcisela iholide kungadlulanga uJulayi
  • I-54% yee-SMB zichonge ii-imeyile zokulahla inqwelo moya njengeyona ndlela yokuthengisa ephumeleleyo kunye neengcebiso ezisekwe kwindawo eza kwindawo yesibini kwi-47%

Sifumanise ukuba ii-SMB zinobuchule kwaye ziyakhawuleza ukuphendula kwimeko yanamhlanje yokukhuphisana. Ii-SMB zifuna amaqonga agile akhawulezayo ukumiliselwa kwaye asebenziseka lula. Ii-SMB ezinje ngexabiso eliphantsi kunodaka, iRawlings, kunye neZikhuhli kunye nangaphaya ziye zajika zaya e-Emarsys ukubona i-ROI ekhawulezileyo, zihlala zikhuphisana kwaye zinxibelelana nabathengi bazo ngexesha elifanelekileyo kumajelo alungileyo. Ukongeza, ii-SMB zixhasa ukuqonda kokuziphatha kwabathengi ukwenza amava okuthenga ngaphandle komthungo kubathengi kwizixhobo nakwimijelo. Obu bubungqina bokuba ii-SMB zijolise kugcino lwabathengi-into edlalwa ngabadlali abakhulu ukuba bayithathele ingqalelo. USean Brady, uMongameli waseMelika, Emarsys

Kolu phando, u-Emarsys ubambisene ne-WBR Digital abavavanye iingcali zentengiso ezivela kumashishini ahlukeneyo e-B2C anoxanduva lokuthengisa, e-commerce, ukuthengisa kunye nokusebenza kwabo. Uphando lomntu kunye nodliwanondlebe lwenziwa kwindawo ka-2016 Inkomfa ye-eTail West

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