Iimpawu zamva nje zika-Facebook zinceda ii-SMB zisinde kwi-COVID-19

Nceda

Amashishini amancinci naphakathi (SMBs) ajongene nemingeni engazange ibonwe, nge 43% yamashishini ukuvalwa okwethutyana ngenxa Covid-19. Ngenxa yokuphazamiseka okuqhubekayo, ukuqiniswa kohlahlo-lwabiwo mali, kunye nokuvulwa kwakhona ngononophelo, iinkampani ezisebenzela uluntu lwe-SMB ziye zaya kunika inkxaso. 

I-Facebook ibonelela ngezixhobo eziBalulekileyo kumashishini amancinci ngexesha lesifo

Facebook kutshanje yaqaliswa entsha Iziganeko ze-Intanethi ezihlawulwa simahla imveliso yee-SMB kwiqonga layo - inyathelo lakutshanje kwinkampani, ukunceda amashishini aneebhajethi ezinqongopheleyo ekwandiseni iinzame zawo zokuthengisa ngexesha lobhubhane. Engaphezulu kwe I-80 yezigidi zamashishini amancinci Okwangoku sebenzisa izixhobo zentengiso zasimahla zikaFacebook, ezidibanisa abasebenzisi abangaphezu kwe-1.4 yezigidigidi abaxhasa amaphepha amashishini amancinci kulooqonga kuphela. Eyona nto ibalulekileyo? Akuzange kubaluleke ngakumbi kwii-SMBs ukusebenzisa ngobuchule amaqonga ezentlalo afana ne-Facebook ngelixa abathengi behlala bebuyela ekhaya kwikamva elibonakalayo.

Ngenqaku elitsha likaFacebook, ii-SMB zinethuba lokwenza imali ngeziganeko ezikwi-Intanethi kunye neeklasi, kwaye zibonisa iminikelo eyahlukileyo enokuswela iqonga labo. Ezinye iindlela u-Facebook athe wenyuka ngazo ukunceda uluntu lwe-SMB kubandakanya ukunika i-100 yezigidi zeerandi kwimali ezinkozo kunye neekhredithi zentengiso kumashishini amancinci afanelekileyo kunye nokwazisa ii-Facebook Shops ukunceda ii-SMBs ziqalise ukunikela nge-e-commerce. Iqonga likwavumela ii-SMBs ukuba zipapashe uhlaziyo lweeyure kunye notshintsho lwenkonzo kumaphepha e-Facebook, kwaye amashishini anokuziphawula 'ukuvalwa okwethutyana,' ngokufana noShishino lwam kuGoogle.

Iziganeko ezihlawulelwayo ze-Facebook zoBuyiselo lwaMashishini amaNcinci

Amanye amaqonga enyuka ukubonisa inkxaso yawo

Ukongeza ekuphumeni kukaFacebook, uninzi lwababoneleli luye lwenyuka kunye nezisombululo ezinegalelo kwimpumelelo yexesha elide yee-SMB, umzekelo:

Ngamanyathelo asuka kuFacebook nakwezinye iingxilimbela zobuchwephesha, ii-SMBs zinokuqhubeka nokwenza ulwazi ngebrand, ukunxibelelana ngohlaziyo lweshishini, kunye nokunxibelelana nabathengi babo kumaqonga ezentlalo abasele bewasebenzisa abantu abaninzi ukuhlala benolwazi ngexesha leCovid-19.

Ngapha koko, ii-SMBs ezingenanto kwiwebhusayithi ziya kuxhamla kakhulu ekusebenziseni amaqonga ezentlalo ukukhulisa ukubonakala phakathi kwabaphulaphuli. Ukuthatha inxaxheba kula manyathelo ekugqibeleni sisisombululo esihle esiphakathi kwii-SMBs ukusinda kumaxesha angaqinisekanga, kunye nokwakha izixhobo ezifunekayo ukwenza ubukho bewebhu obugcweleyo.

Zingaqondwa njani ii-SMBs ukuba ngawaphi amajelo aqhuba iziphumo ezilungileyo

Njengoko ii-SMBs zijonga ukusebenzisa eli linikezelo litsha kunye nokwandisa imikhankaso yentengiso ngokuzeleyo, kubalulekile ukuba uqinisekise yonke intengiso, igama eliphambili, kunye nokubala ukubiza. Nge IfowuniRail, sinceda ii-SMBs ukuba zenze ezona ntengiso zazo kwaye ziqonde iziphumo zedola nganye echithwe. Sebenzisa isoftware yokulandela umkhondo kunye nokuthengisa isoftware, ii-SMB zinokuthi: 

  • Phawula Ngawaphi amaqhinga asebenza ngokukuko ukuze babele ngcono uhlahlo-lwabiwo mali
  • Qonda indlela abathengi abakhetha ukufikelela kuyo-ukulungelelanisa unxibelelwano lwabo kunye nezicwangciso zentengiso ngokufanelekileyo
  • Ukukhupha Ukuqonda malunga nomgangatho wokufowuna kunye nokusebenza ukuphucula indlela abanxibelelana ngayo nabathengi

Kubalulekile ukuba uqaphele ukuba ukusebenzisa iqonga elinye ukunxibelelana nezikhokelo kuyo yonke imithombo kunceda abathengisi ukuba bafumane umbono opheleleyo wemizamo yabo-yokuphelisa ingxelo ebangwayo ebangelwa kukusebenzisa amaqonga amaninzi ukunika ingxelo ngokusebenza.

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