Ungakuphepha njani ukuzibulala ngokufuduka kwindawo

Iinqanaba le-seo

Umbuzo wethu wokuqala xa umxhasi esixelela ukuba bazakuphuhlisa indawo entsha kukuba ingaba ulawulo lwekhasi kunye nolwakhiwo lwekhonkco ziya kutshintsha. Ixesha elininzi impendulo ithi ewe ... kwaye kulapho uqala khona ulonwabo. Ukuba uyinkampani esekwe enesiza okwexeshana, ukufudukela kwi-CMS entsha kunye noyilo kunokuba linyathelo elihle… kodwa ukungathumeli ukugcwala kwabantu okukhoyo kufana nokuzibulala kwe-SEO.

404 isikhundla seo

Ukuhamba kwezithuthi kuya kwindawo yakho ukusuka kwiziphumo zophendlo… kodwa ubakhokelele kwiphepha elingu-404. Ukuhamba kwezithuthi kufikelela kwindawo yakho ukusuka kumakhonkco asasaziweyo kwimithombo yeendaba… kodwa ubakhokelele kwiphepha le-404. Ukukhankanywa kwezentlalo kubalwa nge-URL nganye ngoku inika ingxelo 0 ngenxa yokuba ii -apps zokubala zentlalo ezinje ngokuthandwa ngu-Facebook, ii-tweets zikaTwitter, izabelo ze-LinkedIn, kunye nabanye zigcina idatha ngokusekwe kwi-URL… othe wayitshintsha. Awunakuqonda nokuba bangaphi abantu abaya ngqo kumaphepha angama-404 ngenxa yokuba zininzi iisayithi sukuxela loo datha kwii-analytics zakho.

Okona kubi kuko konke, igunya eligqithisiweyo lamagama aphambili owakhileyo ngephepha ngalinye kukunika ngoku iphoselwe ngaphandle ngefestile. UGoogle ukukunika iintsuku ezimbalwa ukuyilungisa… kodwa xa bengaboni lutshintsho, bayakuphonsa njengezambane elishushu. Akukho konke okubi, nangona kunjalo. Ungachacha. Lo mfanekiso ungentla ngowomthengi wethu olahlekileyo ngaphezulu kwe-50% yazo zonke iindlela zokukhangela izinto eziphilayo, iisoftware zesoftware, kwaye ekugqibeleni lishishini elitsha. Sibabonelele nge Isicwangciso sokufuduka seSEO zonxibelelwano kodwa yayihoywa ngokukhutshwa kwesiza esitsha njengeyona nto iphambili.

Loo nto iphambili itshintshiwe.

Inkampani ingenise amawaka othumelo kwakhona kwiserver yabo. Emva kweeveki ezimbalwa, uGoogle waqaphela kwaye wababuyisela apho babekhona. Kwakungekho ngaphandle kovalo oluninzi kunye nokungalali ebusuku liqela, nangona kunjalo. Ukuziphatha kwebali apha kukuba ukwakha indawo entsha enezinto ezitsha ezinokuba sisicwangciso esiliqili (abafana be-SEO ngamanye amaxesha bayaphikisana nokufa) ngenxa yokunyuka kwenguquko onokuyifumana. Kodwa, kodwa, kodwa… qiniseka ukuba u-301 uqondise kwakhona lonke ikhonkco lakho.

Uya kuphulukana nokubala kwakho ekuhlaleni. Sizama ezinye zeendlela zokumisa ukuba kungenzeki apho sigcina khona ikhonkco lomxholo omdala kwaye sihlaziye ubume bomxholo omtsha. Kuya kuba mnandi!

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