Iinkcukacha-manani zoPhando lweOrganic zango-2018: Imbali ye-SEO, iMizi-mveliso kunye neTrends

Izibalo ze-SEO 2018

Ukukhangela injini yokukhangela yinkqubo echaphazela ukubonakala kwewebhu kwiwebhusayithi okanye iphepha lewebhu kwisiphumo se-injini yokukhangela yewebhu, ekubhekiswa kuyo endalo, eziphilayo, okanye efunyenwe iziphumo.

Makhe sijonge ixesha elinee-injini zokukhangela.

  • 1994 Injini yokukhangela yokuqala iAltavista yasungulwa. I-Ask.com iqalile ukusekwa kwamakhonkco ngokuthandwa.
  • 1995 - Msn.com, Yandex.ru, kunye Google.com zaziswa.
  • 2000 -IBaidu, injini yokukhangela yaseTshayina yasungulwa.
  • 2004 -UGoogle uphehlelele ukuCebisa kuGoogle.
  • 2009 -Ku-Juni wokuqala i-Bing yasungulwa kwaye kungekudala yadityaniswa ne-Yahoo

Zisebenza njani iiNjini zokuKhangela?

Iinjini zokukhangela zisebenzisa ii-algorithms zemathematics ezintsokothileyo ukuqikelela ukuba yeyiphi na indawo umsebenzisi afuna ukuyibona. UGoogle, iBing, kunye neYahoo, olona khangelo lukhulu lokukhangela, sebenzisa ezibizwa ngokuba zii-crawlers ukufumana iphepha leziphumo zophando lwealgorithmic.
Kukho iiwebhusayithi ezibanqanda abakhasayo ukuba bangabatyeleli, kwaye ezo webhusayithi ziya kushiywa ngaphandle kwisalathiso. Ulwazi oluqokelelwa ngabahambahamba lusetyenziswa ziinjini zokukhangela emva koko.

Zithini Iindlela eziHamba ngazo?

Ngokwengxelo ebonakalayo ngu seotribunal.com kwi-ecommerce:

  • I-39% yetrafikhi iyonke yehlabathi ivela kuphando, ngaphandle kwayo i-35% iyindalo kunye ne-4% yokukhangela okuhlawulelweyo
  • Olunye kwisithathu sokukhangelwa kwe-smartphone lwenziwe kanye phambi kokundwendwela ivenkile kunye ne-43% yabathengi benza uphando kwi-Intanethi ngelixa basevenkileni
  • I-93% yamava akwi-Intanethi aqala ngeinjini yokukhangela, kwaye iipesenti ezingama-50 zemibuzo yokukhangela ngamagama amane okanye ngaphezulu
  • I-70-80% yabasebenzisi beenjini yokukhangela bayazityeshela iintengiso ezihlawulelweyo kwaye bajolise kuphela kwiziphumo eziphilayo

Yintoni Ezayo?

Enye yezona zinto zihamba phambili kwezobuchwephesha ngalo lonke ixesha kukukhangela kwelizwi. Ngamanye amaxesha kubhekiswa kwilizwi elinikwe amandla, livumela umsebenzisi ukuba asebenzise umyalelo welizwi ukukhangela i-Intanethi okanye isixhobo esithile. Ngaphambi kokuba siveze iinyani ezithile ezinomdla malunga nokukhangela ngelizwi, masiqwalasele ixesha elifutshane malunga nentetho kunye netekhnoloji kunye nendlela eyavela ngayo kwiminyaka.

Konke kwaqala ngo-1961 ngokwaziswa kwe-IBM Shoebox, sisixhobo sokuqala sokwazisa intetho esikwaziyo ukubona amagama ali-16 kunye namanani. Ukuphumelela okukhulu kwafika ngo-1972 xa uCarnegie Mellon wagqiba inkqubo yeHarpy eyayiqonda malunga namagama ayi-1,000 1978. Kwakweli shumi leminyaka, sabona iTexas Instruments zikhupha ikhompyutha yabantwana yokuthetha kunye nokupela ngo-XNUMX.

I-Dragon Dictate yayiyimveliso yokuqala yokwamkelwa kwentetho yabathengi. Yakhishwa ngo-1990 yaza yathengiswa ngama-6,000 eedola. Ngo-1994, i-IBM ViaVoice yaziswa, kwaye emva konyaka u-Microsoft wazisa izixhobo zokuthetha kwi-Windows 95 yakhe.

Ngo-2001, iMicrosoft yazisa iWindows kunye neOfisi XP intetho isebenzisa iSpeech Application Programming Interfaces, okanye uhlobo lweSAPI 5.0. Emva kweminyaka emithandathu, iMicrosoft ikhupha uPhendlo lwelizwi oluPhathwayo (Bing).

Kwiminyaka yakutshanje, ukukhangela ngelizwi kufumene indawo ephambili kwiinjini zokukhangela kwaye kusetyenziswa abantu abaninzi nangakumbi ngalo lonke ixesha. Kulindeleke ukuba ngo-2020, i-50% yazo zonke izinto eziza kukhangelwa kwi-Intanethi zibe kukukhangelwa kwelizwi.

  • Ngo-2011-iApple yazisa iSiri ye-iOS.
  • Ngo-2012-uGoogle ngoku wazisiwe.
  • Ngo-2013-IMicrosoft yazisa umncedisi weCortana.
  • Ngo-2014 -Amazon yazisa i-Alexa kunye ne-Echo kumalungu aphambili kuphela.
  • Ngo-2016-uMncedisi kaGoogle waziswa njengenxalenye yeAllo.
  • Ngo-2016-Ikhaya leGoogle lasungulwa.
  • Ngo-2016-umenzi wase-China wasungula ukhuphiswano lwe-Echo uDing Dong.
  • Ngo-2017- iSamsung yazisa ngeBixby.
  • Ngo-2017-iApple yazisa ngeKhayaPod.
  • I-2017-Alibaba iphehlelele isithethi se-Genie X1.

Ukungeniswa kwesoftware enqabileyo yokukhangela ngelizwi ukuza kuthi ga ngoku ngoMeyi walo nyaka xa uGoogle watyhila iDuplex. Lulwandiso loMncedisi kaGoogle ovumela ukuba lwenze iincoko zendalo ngokulinganisa ilizwi lomntu.

Olunye utshintsho olubalulekileyo kukusetyenziswa kweesayithi ezihambayo. Uninzi lophando ngoku lwenziwa kwizixhobo eziphathwayo kwaye uGoogle uyithatha ngokungathandabuzekiyo le nto. Ifuna ukuba zonke iiwebhusayithi zibenobuhlobo obuphathekayo okanye kungenjalo baphume kukhangelo.
Ukuze ufumane okungakumbi malunga ne-SEO, skrolela ezantsi kwaye ujonge oku kulandelayo.

Izibalo ze-SEO zango-2018

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