Injini yokuKhangela yokuSebenzisa

seo

Ngale ngokuhlwa bendisebenza nomthengi ngendlela yokwenza iibhlog zabo zebhlog zonyuse ukugcwala kweinjini yokukhangela. Kuyamangalisa ukuba uhlengahlengiso oluncinci lwesihloko, inkcazo yemeta, isihloko okanye umxholo ngokwawo unokuba nawo. Sikhethe iposti yebhlog ebibhalwe ngaphambili, senza uhlengahlengiso oluncinci, kwaye siya kujonga iziphumo sisebenzisa iiLabour Labs.

Uninzi lwabayili kunye nabaphuhlisi bewebhu bayayiphungula Ixabiso lokuphuculwa kweinjini yokukhangela. Into enomdla kukuba, bayazigxotha iingcali ze-SEO. UDerek Powazek ubhale kutshanje:

Ukulungiswa kweinjini yokukhangela ayisiyondlela esemthethweni yokuthengisa. Akufanele yenziwe ngabantu abaneengqondo okanye imiphefumlo. Ukuba umntu ukubiza i-SEO, udityiwe.

Yenza. Hayi. Ithemba. Bona.

Yhu. Bendi endaweni yokurhanela iingcali ze-SEO ngokunjalo… nditsho nokuthetha kwinyani yokuba uninzi lwezinto ezinokwenziwa ngumqeqeshi we-SEO ngokuba unako ukwenza wedwa. Ukuba uswele ulwazi, okanye usilela kwizixhobo, okanye ukwisiphumo sophando esikhuphisanayo, ingcali ye-SEO iya kuwenza wonke umahluko.

Kuya kufuneka ndongeze ukuba iposti kaDerek ineengcebiso ezintle, nazo:

Yenza into entle. Xelela abantu ngayo. Yenza kwakhona. Yiyo leyo. Yenza into okholelwa kuyo. Yenze ibe ntle, izithembe, kwaye ibe yinyani. Bika zonke iinkcukacha.

Kodwa emva koko uyandilahla kwakhona…

Ukuba ayifumani traffic, mhlawumbi ibingalunganga ngokwaneleyo. Zama kwakhona.

Ingayiyo. Ingayiyo? Ingayiyo?!

Umbono kaDerek uza kubeka abaxhasi bakhe engxakini enkulu. Ingxaki ayizizo iingcali ze-SEO, ingxaki ziinjini zokukhangela ngokwazo. Yithemba i-SEO yakho yobungcali, ungazithembi iinjini zakho zokukhangela! Sukubeka ityala kwiingcali ze-SEO ngobuthathaka bukaGoogle.

Ukuvela kukaGoogle kweinjini yokukhangela ngaphaya kwamagama aphambili akwenziwanga nto ukunceda kuchaneka… Iye yaba yi ukuthandwa injini ... kunye iyaqhubeka ngokusekwe kakhulu kumagama aphambili.

UDerek akalunganga kwaye asinamsebenzi… iirobhothi.txt, iintonga, Sitemaps, ulawulo oluphezulu lwephepha, ukusetyenziswa kwegama elingundoqo… akukho nanye kuyo evakalayo. Sinceda abathengi ukuba bafezekise indawo ephuculweyo yeinjini yokukhangela kuba kunzima ukusebenza malunga nokusikelwa umda kwinjini yokukhangela. Umntu endisebenza naye uyichaza ngale ndlela:

I-SEO inceda iinkampani ukuba zibeke kwindawo ekufanele ukuba zibekwe kuyo.

Ukuphikisa ukuba i-SEO ayisiyondlela esemthethweni yokuthengisa ayizazi ii-4 P zentsusa… imveliso, ixabiso, unyuselo kunye ukufakwa. Ukubekwa sisiseko salo lonke iphulo lokuthengisa! Ngaphezulu kwama-90% kwiseshoni nganye ye-Intanethi kubandakanya umntu owenza uphando ... ukuba umxhasi wakho akafumaneki kwisiphumo sokukhangela esifanelekileyo, awuwenzi umsebenzi wakho. Awungekhe unqwenele kwaye unethemba lokuba ukubekwa kweinjini yokukhangela, kufuneka usebenze kwaye… ubuganga ndithi… ndibile kulo.

Ukwakha iwebhusayithi esebenzayo kunye nolwazi olungenakuthelekiswa nanto kunye noyilo oluhle kunye hayi Ukulungiselela ukukhangela kuyafana nokutyala imali kwindawo yokutyela emangalisayo, ukuyila imenyu entle, kwaye ungakhathali nokuba uyivula phi. Ayikuko ukungabi nalwazi nje, kukungakhathali.

enye izimvo

  1. 1

    Great post Doug – I agree with a lot of what Derek said, but then again, I work in this field. I don’t know his audience very well, but it appears he is writing toward readers with a bit of web publishing knowledge.

    The mistake I think a lot of people “in the know” make is that everyone else is “in the know.” If a a new marketing VP inherits a large corporate website that was built in 1999, they have a lot of other things to do than to go through the site building a report on what’s wrong, and they will need experts to help them wade through a lot of things: Usability, design, content, search, and the kitchen sink.

    There is a lot to be said about hiring an expert in what people are looking for to help you craft your presence and message to get to them. I agree with all of Derek’s negativity, and all of your positivity 🙂

    I am bit biased, though, as Derek’s post points a lot in Raidious’s direction – create good content, tell people about it, and make sure it can be found.

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