I-53% yokutshintsha uhlahlo-lwabiwo mali lushicilelwe uye kuPhando kunye noLuntu

phrinta ukukhangela kwi-Intanethi kwezentlalo

Ngale ntsasa, ndiyafunda I-eConsultancy's State of Search Marketing Report ka-2011. Ingxelo yeNgxelo yokuThengisa ngokuKhangela ka-2011, eveliswe yi-Econsultancy ngokudibeneyo SEMPO, ijonge nzulu kwindlela iinkampani ezisebenzisa ngayo ukukhangela okuhlawulelweyo, ukukhangela kweinjini yokukhangela (ukukhangela kwendalo) kunye nentengiso yemidiya yoluntu.

Ingxelo, equlathe uqingqo-maxabiso lwentengiso, ilandela kuvavanyo lwabaphenduli abangaphezu kwe-900 kuzo zombini iinkampani (abathengisi abasecaleni) kunye neearhente, kwaye isekwe kwidatha evela kumazwe ahlukeneyo angama-66 aqokelelwe ngoFebruwari nango-Matshi 2011.

Iziphumo zigubungela inkcitho, imiceli mngeni yangoku, ukusetyenziswa kweinjini zokukhangela ezithile kunye neendlela ezivelayo kuphando oluhlawulelweyo, i-SEO kunye nemithombo yeendaba zentlalo. Isifundo, ingxelo yesithandathu yonyaka ye-SEMPO yeNgxelo yoPhando, ikwaqulathe imeko yonyaka kunye nokuqhekeka kwenkampani kunye neziphumo zearhente kwicandelo ngalinye.

Ekufundeni uxwebhu, olona tshintsho lukhulu endilufumeneyo kukutshintsha kotshintsho kuhlahlo-lwabiwo mali kusaprintwa kuye kwintengiso yokukhangela kunye / okanye kwiinkqubo zosasazo lwentlalo. Ngaphezulu kwesiqingatha sabaphenduli beenkampani (iipesenti ezingama-53) batshintsha uhlahlo-lwabiwo mali kushicilelo! I-imeyile ngqo kunye nomabonakude wentengiso yokuprinta kodwa ziyachaphazeleka ngokunjalo.

ukuprinta uhlahlo-lwabiwo mali

Ngaphandle kokukhangela kunye nentlalontle, enye indlela yokufumana ingqalelo enkulu kuvavanyo iselfowuni. Qiniseka ukuba uzisa izandla kule ngxelo- yenye yeengxelo ezineenkcukacha ndizibonile okwethutyana kwimo yentengiso yokukhangela-ngakumbi ngokubhekisele kutshintsho kwezinye iindlela kunye namajelo.

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