Imibuzo emi-5 yokubuza uMcebisi ngeNjini yakho yoKhangelo

utyhafile

Umxhasi siphuhlise ifayile ye- Isicwangciso sonyaka se-infographic Kuba besise-ofisini yethu kule veki. Njengamashishini amaninzi, babedlule kwi-roller coaster yokuba nomcebisi omubi we-SEO kwaye ngoku baqeshe inkampani entsha ye-SEO yokubonisana nabo ukubanceda ukulungisa umonakalo.

Kwaye kukho umonakalo. Embindini wesicwangciso esibi se-SEO yayikukubuyela umva kwakhona kwindawo ezininzi ezinobungozi. Ngoku umxhasi uqhakamshelana nesinye sezo sayithi ukususa amakhonkco, okanye ukungazichazi nge-Google Search Console. Ukusuka kwimbono yeshishini, le yeyona meko imbi. Umthengi kuye kwafuneka ahlawule bobabini abacebisi kwaye, okwangoku, amanqaku aphelileyo kunye neshishini elinxulumene noko. Leyo ingeniso ilahlekileyo yaya kukhuphiswano lwabo.

Kutheni uMzi-mveliso we-SEO usokola

Ii-algorithms zikaGoogle ziyaqhubeka ukwanda ngobunkunkqele ngokwazi kwabo ukujolisa kunye nokuzenzela iziphumo ezisekwe kwisixhobo, indawo kunye nokuziphatha komsebenzisi. Ngelishwa, uninzi lwabacebisi be-SEO kunye neefemu batyale imali kakhulu kwiinkqubo ezivela kwiminyaka embalwa edlulileyo ezingasasebenziyo. Bakha abasebenzi, batyala imali kwizixhobo, kwaye bazifundisa kwizicwangciso ezingaphelelwa lixesha kuphela kodwa ziya kubeka abathengi emngciphekweni ukuba zisetyenziswa namhlanje.

Kukho itoni ye-hubris kwishishini le-SEO. Ndikufumanisa kunzima ukukholelwa ukuba abacebisi abambalwa, okanye iqonga lokukhangela olithandayo, okanye iarhente iphela inakho ukugqithisa iibhiliyoni zeedola ezityalwa nguGoogle ekuphuculeni rhoqo ii-algorithms zazo.

Zintathu kuphela izitshixo ze-SEO zale mihla

Eli nqaku linokubacaphukisa abanye abantu kwishishini esilwela ukukhokelela kulo, kodwa andikhathali. Ndidiniwe kukubona abathengi kufuneka bathathe amaqhekeza kwaye bachithe imali abayifunayo ukulungisa isicwangciso esilihlwempu sendalo. Zintathu kuphela izitshixo kuwo onke amaqhinga aphezulu e-SEO:

  • Yeka Ukungahoyi Ingcebiso ngeeNjini zokuKhangela -Injini yokukhangela nganye ibonelela ngezixhobo ezintle ekuqinisekiseni ukuba asiphuli mthetho kunye nokulandela ezona ndlela zisemgangathweni. Ngokuqinisekileyo, ngamanye amaxesha loo ngcebiso ayicacanga kwaye ihlala ishiya izithuba - kodwa oko akuthethi ukuba umcebisi we-SEO kufuneka atyhale imida. Musa. Into esebenzayo namhlanje ephikisana neengcebiso zabo inokungcwaba iwebhusayithi ngeveki ezayo njengoko ialgorithm ifumana isithuba kwaye yohlwaya ukusetyenziswa kwayo.
  • Yeka ukuSebenzisa iiNjini zokuKhangela kwaye uqalise ukuSebenzisa abaSebenzisi beeNjini zokuKhangela -Ukuba uphuhlisa nasiphi na isicwangciso esingena ndlela yabathengi kuqala, uyazenzakalisa. Iinjini zokukhangela zifuna amava amahle kubasebenzisi beenjini yokukhangela. Oko akuthethi ukuba akukho zinto zobuchwephesha bokukhangela ukunceda ukunxibelelana neinjini zokukhangela kunye nokufumana ingxelo kubo… kodwa injongo ihlala ikukuphucula amava omsebenzisi, hayi umdlalo weinjini yokukhangela.
  • Vezisa, Cacisa, kwaye Ukhuthaze umxholo omangalisayo Ihambile imihla yemveliso yokuqulathiweyo ukuya ifidi Umnqweno kaGoogle ongonelisekiyo. Yonke inkampani inyanzelisiwe kwaye ikhawulezise umgca wokuhlangana komxholo we-crap ukuzama ukubandakanya kumdibaniso wamagama aphambili. Ezi nkampani zilutyeshele ukhuphiswano kwaye azikhathalelanga nokuziphatha kweendwendwe zabo kwingozi. Ukuba ufuna ukuphumelela ekumgangatho, kuya kufuneka uphumelele ekuveliseni owona mxholo ubalaseleyo kwisihloko ngasinye, uwubonakalise kwindawo efanelekileyo elungiselelwe, kwaye uyikhuthaze ukuze uqinisekise ukuba ifikelela kubaphulaphuli abaza kwabelana ngayo-ekugqibeleni bakhulise inqanaba layo. kwiinjini zokukhangela.

Yeyiphi imibuzo omele uyibuze kumcebisi wakho we-SEO?

Ngayo yonke le nto engqondweni, kuya kufuneka ukwazi ukunciphisa imibuzo oyibuzayo kumcebisi wakho we-SEO ukuqinisekisa ukuba bayafaneleka kwaye basebenza kwimidla yenkampani yakho. Umcebisi osebenzisa i-injini yokukhangela kufuneka asebenze ukuqinisekisa ukuba unesiseko esihle kakhulu, ukuqonda ukufunyanwa kwakho, ukukhulisa, kunye nesicwangciso sokugcina, kwaye usebenze nawe kwimizamo yakho ye-omni-channel yokwandisa ukusebenza kweinjini zokukhangela.

  1. Unga uxwebhu yonke imizamo ufaka isicelo kwimizamo yethu yokukhangela ngokweenkcukacha- kubandakanya umhla, umsebenzi, izixhobo kunye neenjongo zomzamo? Abacebisi be-SEO abenza umsebenzi omkhulu bathanda ukufundisa abathengi babo kuyo yonke imizamo. Bayazi ukuba izixhobo ayisositshixo, lulwazi lwabo lweinjini zokukhangela ezihlawulelwa ngumthengi. Isixhobo esifana neKhangelo lokuKhangela lokuKhangela sibalulekile- kodwa iqhinga elisetyenzisiweyo kunye nedatha yeyona nto ibalulekileyo. Umcebisi we-SEO ongafihliyo ngumcebisi omkhulu we-SEO, apho uzibandakanya ngokupheleleyo nomzamo.
  2. Ugqiba njani apho iinzame zethu ze-SEO kufuneka isetyenziswe? Lo ngumbuzo omele ukuphakamisa umbuzo. Umcebisi wakho we-SEO kufuneka anomdla kakhulu kwishishini lakho, kwishishini lakho, kukhuphiswano lwakho, nakumahluko wakho. Umcebisi we-SEO ohamba nje kwaye avelise uluhlu lwamagama aphambili abeka iliso kwinqanaba labo, kwaye ngaba ucofa umxholo kubo ngaphandle kokuqonda ishishini lakho liyothusa. Siqala konke ukubandakanyeka kwe-SEO ngokuqonda ukuba singena njani kwisicwangciso-qhinga se-omni-channel. Sifuna ukwazi yonke imiba yeshishini labo ukuqinisekisa ukuba siphuhlisa isicwangciso esikhethekileyo esiqhuba iziphumo ezifunwa yinkampani, hayi into esiyifunayo Ndicinga banokufuna.
  3. Ngaba ungachaza Icala lobugcisa kwimizamo yakho kwaye uza kusinceda siphumeze iteknoloji? Kukho ezinye iinzame ezisisiseko eziyimfuneko ukubonisa umxholo wakho kwiinjini zokukhangela-kubandakanya iirobhothi.txt, imephu zesayithi, indawo yolawulo, ukuqondisa kwakhona, ukwakhiwa kwe-HTML, amaphepha eselfowuni akhawulezileyo, iziqwengana ezityebileyo, njl. Ukuphendula kwesixhobo esiza kunceda- hayi ngokukhangela kuphela kodwa ngokusebenzisana nomsebenzisi.
  4. Wenza njani Linganisa impumelelo ye-SEO yakho iinzame? Ukuba umcebisi wakho we-SEO uthi i-organic traffic kunye nenqanaba lamagama aphambili yindlela abalinganisa ngayo, unokuba nengxaki. Umcebisi wakho we-SEO kufuneka alinganise impumelelo yakho ngokuthi uvelise ishishini elingakanani ngokusebenzisa i-organic traffic. Ixesha. Ukuba nenqanaba elikhulu ngaphandle kokunyuka okungalinganiyo kwiziphumo zeshishini konke akunto. Ewe kunjalo, ukuba injongo yakho ibibekwa kwinqanaba… unokufuna ukuphinda uzicinge ngokwakho.
  5. Ngaba unayo isiqinisekiso sokubuyiselwa imali? Umcebisi we-SEO akakwazi ukulawula yonke imiba yesicwangciso-qhinga sakho sokuthengisa ngaphakathi. Umcebisi we-SEO angenza yonke into ngokuchanekileyo, kwaye usengasala ngasemva kukhuphiswano olunezinto ezinkulu, abaphulaphuli abaninzi, kunye nokuthengisa okungcono. Nangona kunjalo, ukuba uphulukana nomthamo obalulekileyo wendlela yophando olwenziweyo kunye nenqanaba kuba bekutyhalele kwisicwangciso esibi, kufuneka bazimisele ukubuyisela inxenye yemizamo yabo. Kwaye ukuba bafumana isohlwayo ngenjini yokukhangela ngezenzo zabo, kufanelekile ukuba bakulungele ukubuyisela imali kutyalo-mali lwakho. Uya kuyidinga.

Ngamafutshane, kuya kufuneka ungathandabuzi nakowuphi na umcebisi we-SEO ongenamdla entliziyweni yakho, engenalo ilungelo lokuthengisa ngokubanzi, kwaye engabonakali malunga nemizamo abayithumelayo. Umcebisi wakho kufuneka akufundise rhoqo; Akufanele ukuba uzibuze ukuba benza ntoni okanye kutheni iziphumo zakho eziphilayo ziguquka xa zisenza.

Xa ukuthandabuza

Sisebenze nenkampani enkulu ebingenabacebisi abangaphantsi kweshumi abasebenza nabo. Ukuphela kokubandakanyeka, sasibabini kuphela. Sobabini sasicebise ngokuchasene noninzi lwabacebisi ababenomthengi midlalo Inkqubo-kwaye xa ihamile yawa (kwaye yawa nzima) -sasikhona ukucoca ubumdaka.

Umcebisi wakho we-SEO kufuneka amkele uluvo lwesibini kwintanga yoshishino. Senze uphando olunzulu malunga neenkampani ezinkulu ukuba ziphicothe kwaye zichonge ukuba ingaba abacebisi babo be-SEO babesebenzisa iindlela zobumnyama. Ngelishwa, kuzo zonke iindibano babekhona. Ukuba uyarhana, amathuba okuba usengxakini.

enye izimvo

  1. 1

    Hayi Douglas! Iingcebiso ezintle! Ndithanda kakhulu xa usithi "Yeka ukuSebenzisa iiNjini zokukhangela kwaye uqalise ukuSebenzisa i-injini yokukhangela". Uvele nje ubethelele ekuchazeni indlela i-SEO esebenza ngayo namhlanje. Bendizibuza nangona kunjalo, ngaba ucebisa amashishini amancinci ukuba aqeshe umcebisi we-SEO okanye inkampani?

Ingaba ucinga ntoni?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda indlela idatha yakho yokubhaliweyo isetyenziswe ngayo.