Kutheni i-PR Dude yakho isilela kuwe

Iindaba ezigoso

Ngelixa ndiyayixabisa ingxoxo ye-tweet amaxesha ngamaxesha, rhoqo emva kwexesha kufanelekile ukuba sabelane ngale ncoko apha kwaye sixoxe ngokuqhubekayo. Umzekelo endiwunikayo namhlanje uqalile ngoshicilelo olusebenze noDittoe PR ukubhengeza elitsha website.

PRDude… umntu ozibonakalisileyo okhuselayo Kwishishini lobudlelwane noluntu eligutyungelwe kukungaziwa (isicwangciso esiliqili sentlalontle), lithathe upapasho ndaba zekhampani ukwenza umsebenzi kuba ibingalingani nombono wakhe wento a upapasho ndaba zekhampani kufuneka isetyenziselwe… iindaba. Ndiza kukuvumela ukuba ufunde le ncoko:

khuphela

Isimanga kukuba esinye sezizathu sikonwabela ukusebenza kakhulu kunye I-Dittoe PR Kukuba bayaqonda ukuba iinzame zabo zonxibelelwano noluntu ziyinxalenye yesicwangciso-nkqubo sokuthengisa ngokubanzi. Sisebenze kwinani labaxumi kwaye sineziphumo ezizodwa ngokukhupha uxwebhu lweendaba ngophando olomeleleyo kunye nesicwangciso sokuzibandakanya kwezentlalo. Oku kukhutshwa kweendaba linyathelo elinye kwisicwangciso esiliqili sokunxibelelana nabantu.

Kuyadanisa ukuba iintlobo ze-PR zesikolo esidala ezinje ngePRDude aziqondi ukuthengisa ngaphakathi, ukulungiswa kokuguqulwa, iindlela zokwenza iphepha, ukubeka uphawu, ulwazi, ukukhangela kweinjini yokukhangela… kwaye ngamanye amaxesha abaziqondi zonke izibonelelo zesicwangciso esikhulu somxholo. Enye yeefemu ezinkulu ze-PR kwisixeko sethu zisandula ukuvalwa… ishishini liyatshintsha kwaye abakwazanga ukuqhubeka. Ndicinga ukuba yile PRDude khusela.

Ngokuthumela i-tweet malunga noku - ngaphandle kokunyathela - I-PRDude inike obona bungqina bokuba ukukhutshwa kwethu kumaphephandaba kube yimpumelelo. Ndiyayithanda inyani yokuba uyavuma ukuba ufumene ukukhutshwa kubekwe kwindawo entle kwiGoogle News. Oko kuhle kakhulu! Ngokucacileyo sifikelele kubaphulaphuli ebesingekabikho ngaphambili-injongo yosasazo lwethu lwe-PR. '

Ukukhutshwa kweendaba ayisiyiyo eyokubhala "iindaba" ngoku. Umzi mveliso wePR uye wavela… kodwa ushiya ngasemva abanye babaqeqeshi bawo bePR. Abathengi kunye namashishini bafuna ulwazi ngeeinjini zokukhangela, ke ngoko kufuneka ubukho bokukhangela izinto eziphilayo. Abathengi kunye namashishini abandakanyeka ekuhlaleni, ke ukuba nesicwangciso sentlalontle kubalulekile. Nangona kunjalo, amashishini amaninzi kunye nezixhobo zemithombo yeendaba zihlala zixhomekeke kwiinkonzo zokuhambisa iindaba ukufumana ulwazi abalukhangelayo-ke ukukhutshwa kweendaba kusebenza kakuhle.

A ukukhutshwa ngokukuko kweendaba ngolwabiwo olukhulu luya kubonelela nge-backlinks evela kwiziza ezinegunya eliphezulu kunye nokubaluleka kwishishini lakho. Sibonile ukubambeka okukhulu kukhuphelo lweendaba ezivela kubaxhasi bethu, sibonile isikhundla sabo siphucuka, kwaye bafumana uninzi lweenkokheli ngokuzisebenzisa.

isikhalazo esikhohlisayo

Ndiza kuqhubeka nokusebenza nge inkqubela phambili yobudlelwane noluntu Iyaqhubeka ukundifumana kunye nabaxhamli bam ngamathuba amahle kwishishini, kubandakanya amanqaku kwiNew York Times, iCult of Mac, iWired Magazine, iMedia Connection, iVentureBeat, iMashable, njl. Kwaye okona kubaluleke kakhulu, bayabonakala ngomsebenzi wabo … Ukhaliphile ngokwaneleyo ukuba angabelana ngamagama abo kunye neefirm zabo kwi-intanethi.

Ke… i-PRDude isenokungavumelani nam (ngoku undityhola ngaphezulu ngokuba nabalandeli bobuxoki, nabo). Kulungile, andikhathali. Akangabo abaphulaphuli bam ekujoliswe kubo kwaye akanalo nofifi malunga nokusebenza kwentengiso iyonke esiyenzayo. Ngelixa etrola ukukhutshwa kweendaba ngokungaziwa, sifumana iziphumo kubaxumi bethu kwaye sikhulisa amashishini abo. Ndiyathemba ukuba ngenye imini uza kukwazi ukurhweba ngomatshini wokubhala kwaye ajonge indlela i-intanethi eguquke ngayo indlela esinxibelelana ngayo.

9 Comments

  1. 1

    I wonder lingakanani ixesha lomfo eqhubeka nemfundo? Oonjingalwazi bazama ngamandla ukukhupha ingcamango yokukhululwa "kokucofa" kwaye bagxininise ukuba kubizwe ngokuba "kumajelo eendaba" ukukhululwa kuba ... kakuhle ... inokufeza yonke into oyikhankanyileyo, Doug. 

    • 2

      Andinanto ichasene nokusetyenziswa koshicilelo lweendaba njengeqhinga lokuthengisa. Into ebendiyibonisa nje ibingumxholo wokhupho. Ugqibele nini ukumisa umhleli wephephandaba okanye umvelisi wenkqubo yeendaba, into yokuqala abayicelayo kukukhutshwa kweendaba. Ukongeza, xa uthumela ushicilelo olunjalo ngocingo, luthunyelwa kwiibhokisi zangaphakathi zabahleli. Kungenxa yoko le nto abahleli banale ntiyo kubantu be-PR abathumela inkunkuma, ngelixa eneneni, ngabathengisi abasebenzisa le nkonzo kumxholo ongekho kwiindaba. Yiyo yonke into endiyithethayo. Ukuba oko kukucinga kwakudala, ke undibizele isikolo esidala, kodwa ndicinga ukuba kubuhlungu uphawu ngaphezu koncedo xa uthumela i-crap kwiintatheli ukuba nabani na onesiqingatha sobuchopho uyazi ukuba akasoze agqunywe. Singaxoxa ngayo yonke le nto oyifunayo, kodwa sivela kwimisebenzi eyahlukeneyo. Ndiyabahlonipha abo ndithumela umxholo kubo kwaye ndizame ukujonga ukuba yinto abanokuyidinga. Imalunga nokwakha ubudlelwane hayi i-imeyile kwihlabathi liphela. Nyakhomtsha!

      • 3

        PR Dude – ndisathatha ingxaki yokuba “yinkunkuma” okanye “ayiyondaba”. Ndathetha ngesigqebelo kwesi sithuba - kodwa kukho ngokwenene. Kubonakala ngathi kukho uhlobo oluthile lwethoni 'yentengiso vs ubudlelwane boluntu' phaya. I DK New Media Ubudlelwane kunye ne-DittoePR ziindaba-ifemu yesiNtu ye-PR eye yavela kwaye isebenza ne-arhente entsha yeendaba. Kwaye ... i-arhente entsha yeendaba efumana ixabiso elimangalisayo kubudlelwane boluntu. 

        Ngenxa yokuba awucingi ukuba yindaba yeendaba, oko akuthethi ukuba akunjalo. Impendulo kwi-press release ivelise impendulo enhle kakhulu. Enyanisweni, eyakho yayikuphela kwesigxeko sikawonke-wonke esasinokusifumana. Kwaye, kwakhona, ngokujonga ngokubekwa okuhle esikufumeneyo - yayiziindaba ezazixatyiswa ngabanye abaninzi.

        Ndiyayibulela impendulo yakho ecacileyo kwincoko, nangona kunjalo!

        • 4

          Ndiqikelela njalo. Andiqinisekanga ukuba uthetha ukuthini ngokubeka imidiya nangona. Nantoni na ehamba ngocingo ithathwa ngamajelo eendaba abhalisela inkonzo yayo, kodwa ngaba oko kuthetha ukuba intatheli iya kuyeka into ayenzayo ukugubungela olu hlobo lweendaba. Ngo-1996, ewe, ngo-2011, hayi. Ndingamangaliswa ukuba nawaphi na amajelo eendaba ahloniphekileyo anjenge-Indy Star okanye arhweba njenge-Adweek okanye i-Ad Age angakunika le mbonakalo yesibini. Ukuba uyiphothe njengembumba okanye ubambiswano, ke ndibona ixabiso leendaba. Iwebhusayithi eyenziwe ngokutsha akwanelanga kwimigangatho yobuntatheli ngokoluvo lwam. Andiligxeki iqhinga, ngumxholo kuphela. Emva koko, bendiphendula omnye umntu hayi kwiposti yakho.

          Ngelishwa, umthengisi vs. PR into iqhubekile iminyaka njengoko uyazi. Ukungakhubekisi, kodwa andithandi ukubhekiswa kuye njengomthengisi. Sisebenzela iinjongo ezimbini ezibalulekileyo kodwa ezahlukeneyo kubathengi kunye neempawu ekugqibeleni, injongo enye. Abantu be-PR bathembele kakhulu kubudlelwane obakhiwe nabahleli, abavelisi, iiblogi, njl. Uyiblogger kwindawo yokuthengisa. Ngaba unokuqhuba ibali malunga nomxhasi ophuhlise iwebhusayithi ehlaziyiweyo kwibhlog yakho? Ziziphi na onokuthi uzimisele ukubhala ngazo ukuba yonke iwebhusayithi eyenze ngokutsha indawo yayo yaqala ukuthumela iindaba malunga nayo? Ufumanisa njani ukuba yintoni ebalulekileyo ukuba ubhale kwaye yintoni engeyiyo? Ndicela nindixelele ukuba ndiyaphambana kwaye andibenzi nto apha. Ziiholide kwaye bekukho iintsuku ezininzi ezichithwe besela. Masinwabe! 🙂

          • 5

            PR Dude: Impendulo yindlela esigqiba ngayo ukuba sibhale ngantoni kwaye singabhali ngantoni. Ukuba impendulo ilungile, siyaqhubeka nokusebenzisa isicwangciso. Ukuba impendulo imbi, sifumana entsha.IHolide ezimnandi nakuwe.

          • 6

            Enkosi. Ndikunqwenelela okuhle kodwa. Undazise xa useBig Apple ndikuthengele isiselo. Akukho ngxoxo nje iskotshi esimnandi. Nyakhomtsha!

          • 7

            Isiphelo esihle kakhulu kwingxoxo. Ndiyavuma ukuba kukho "ubuqhetseba" obuninzi phaya, kodwa ndicinga ukuba ukukhutshwa kokuqaliswa kwewebhusayithi kulungile, kwaye yinto endiyazi ukuba yi-PR elungileyo - kuxhomekeke kwinkampani, abaphulaphuli, iindawo ezikhutshwayo. ukuya, etc. Ndisemva ngokupheleleyo Douglas ekukhululweni kwakhe, kodwa siyavuma kufuneka silumke malunga overdoing ukukhutshwa. Abanye babhuqa yonke into, kwaye iyabuxabisa ubukho babo.

  2. 8
    • 9

      Enkosi. Andimazi uDoug ngokobuqu, kodwa ndiyamazi ukuba ungumntu ohlonitshwayo kumsebenzi wakhe, kwaye nokuba ubani uvela phi na, sonke sifanele siphathane ngembeko. Ndinqwenela ukuba wonke umntu axoxe ngendlela ephucukileyo ingakumbi abagqatswa bobumongameli okanye nabani na ogqatsela isikhundla esonyuliweyo. Ndibheja ukuba siza kube sibona uhlaselo olubi kunye nolobuqu njengoko iiprimaries zishushu.

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