I-PPC xa ithelekiswa ne-SEO: I-spy vs Spy

ipc vs seo

ipc vs seoNgaba ukhona umntu okhumbulayo i-Spy yakudala ne-Spy comics?  Izinto ezihlekisayo! Uhlola ngalunye uhlala uceba ukugqitha omnye. Kukho iingcinga zeshishini ezifanayo namhlanje xa iinkampani zijonga isicwangciso sentengiso seinjini yokukhangela. Amashishini athabatha amacala kwangoko: Hlawula ngokokuCofa (PPC) ngokuchasene noPhando lweOrganic (SEO).

Injongo yesicwangciso sokuthengisa sokukhangela kukuvelisa isikhokelo okanye ukuthengisa. I-PPC kunye ne-SEO nganye inezibonelelo zabo kwaye banokuxhobiswa ukufikelela kwi-ROI enkulu.

Ukuhambelana neenkqubo ze-PPC kunye ne-SEO kunokuba nefuthe elibalulekileyo:

  • Ukonyuka phantse kwe-12% kwiQondo lokuGuqula elidityanisiweyo xa iiNtlawulo eziHlawulweyo kunye neOrganic zikhona ngaxeshanye
  • Ukonyuka kweenzuzo ezilindelekileyo, eziphakathi kwe-4.5% kunye ne-6.2% xa zombini amakhonkco e-SEO kunye ne-PPC evela ngaxeshanye xa kuthelekiswa nokungabikho kwenye okanye enye

umthombo:  IYang kunye neGhose, NYU, 2009

I-PPC kunye ne-SEO-Unomhlobo kum!

  1. Ulawulo lwe-SERP -Ukusebenzisa zombini i-PPC kunye ne-SEO ngokudibeneyo kuya kufumana isabelo esikhulu kwiPhepha leZiphumo zeNjini yokuKhangela (i-SERP). Indawo ethe kratya ekuhlalwa kuyo yishishini elinye, kuthetha okuncinci kubakhuphiswano bayo. Kwakhona kuya kubakho ithuba elikhulu lokwandisa amaxabiso akho onke okucofa.
  2. Ukuqonda iziteshi zomnqamlezo -I-PPC ibandakanya ngaphezulu kwamagama aphambili, ikwa malunga nokwenza imiyalezo yokuThumela imiyalezo ukukhuthaza ukucofa kunye nokuyilwa kwephepha ukuze uguqule uguquko. Sebenzisa iiNtengiso zePPC ezisebenza ngokugqibeleleyo njengenxalenye yeenkcazo zeemeta ezikwiSayithi ze-SEO kufuneka zonyuse ukucofa kwendalo. Ukuqonda okuvela kumaphepha okufika kwe-PPC kunokunyusa kakhulu ukuguqulwa kwendawo yonke.
  3. Ukuphucula iziphumo eziPheleleyo Yonke into ekuthengisweni kweinjini yokukhangela iqala ngophando lwamagama aphambili. Ukukhetha igama eliphambili elijolise kwi-SEO ngokwenene ngumdlalo wokuqikelela ofundileyo. Ngaphaya koko, inqanaba lezinto eziphilayo alenzeki ngobusuku obunye kwaye ukulinganisa impumelelo yamagama aphambili ekujoliswe kuwo kwe-SEO kuthatha ixesha. I-PPC kulula kakhulu ukuyiphumeza kwaye ikhawuleze ukufumana idatha enokwenzeka. Sebenzisa i-PPC ukuvavanya ukuba ingaba igama eliphambili alisebenzi ndleko ngaphambi kwethoni yexesha kunye nezixhobo zisetyenziselwa ukwenza iphulo le-SEO elinokuthi okanye lingenakho ukuvelisa ingeniso.

Kwindawo yanamhlanje eguqukayo yokukhangela kwi-Intanethi, ishishini kufuneka liqwalasele ngamandla isicwangciso sentengiso sokudibanisa esidibeneyo sokudityaniswa kwe-PPC kunye neenzame ze-SEO ukufezekisa imbuyekezo ephezulu kutyalo-mali.

4 Comments

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