Intengiso yePodcast iza kubudala

Intengiso yePodcast

Ngokukhula okungakholelekiyo kwepodcasting kule minyaka idlulileyo, ndiziva ngathi ishishini licothisile ukulungelelanisa itekhnoloji yentengiso kuyo. Akukho sizathu sincinci okanye akukho sizathu sokuba iindlela ezifanayo zentengiso ezenzelwe ividiyo azinakusetyenziswa kwipodcasting-nokuba ziintengiso zangaphambili, umzekelo.

Iintengiso ezifakwe ngamandla zonyuse inani labo lokuchitha kwintengiso nge-51% ukusuka kwi-2015 ukuya kwi-2016 ngokwe- Isifundo seRhafu yeNgeniso ye-IAB. Ndijonge phambili kufakelo lweentengiso. Ngobuchule obucwangcisiweyo, ngokuqinisekileyo sinokuphucula ubuchule bokutshintsha intengiso kwindawo yendalo kwifayile yeaudiyo (ndazise ukuba usiphuhlisa esisombululo… ndifuna ikhredithi).

Ndisandula ukupapasha into engakholelekiyo Udliwanondlebe noTom Webster omangalisayo woPhando lukaEdison Apho sixoxa khona ngokudlulileyo, ngoku nakwixesha elizayo lepodcasting Kuyo, sixoxa ngendlela ijelo elikhula ngayo ekuthandeni nabathengisi. Ngapha koko, intengiso ye-podcast igqithe kwi-200 yezigidi zeedola kulo nyaka uphelileyo, iphindwe kabini kunaleyo yayiyiminyaka emibini edlulileyo ngokwe-infographic, Ukuqhuma kwePodcast infographic, evela kwiYunivesithi yaseConcordia iSt. Paul Online.

Iintatheli zidibanise i-podcast boom kubiquity yee-smartphones, ixesha elichithwe kuhambo, kunye neenkonzo zomculo ezikwi-Intanethi. Abanye bathi inkuthazo yengqondo kunye nesiphumo sokulutha ekufundeni, okanye kwimisebenzi emininzi yokuphulaphula. Ubuhle bukule ndawo. Mhlawumbi into eyimfihlo ye-podcasting kukuba i-multitasks ingcono kunayo nayiphi na enye into, izisa idosi yemveliso kuyo nayiphi na into yesiqhelo semihla ngemihla.

Abantu bamamela phi iipodcast? Ngokuka Midroll

  • I-52% yabaphulaphuli bepodcast bayamamela ngelixa Ukuqhuba
  • I-46% yabaphulaphuli bepodcast bayamamela ngelixa Ohambahambayo
  • I-40% yabaphulaphuli bepodcast bayamamela ngelixa ukuhamba, ukubaleka, okanye ukuhamba ngebhayisikile
  • I-37% yabaphulaphuli bepodcast bayamamela ngelixa Ukuhamba kwizithuthi zikawonkewonke
  • I-32% yabaphulaphuli bepodcast bayamamela ngelixa uyazinononga

Nantsi infographic epheleleyo, Ukuqhuma kwePodcast: Ukujonga ukuba ngubani, yintoni, kwaye kutheni le yeyona Fomathi yomsindo inyanzeliswa

Ukuqhuma kwePodcast

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