Kwiphepha le-SEO Eyona misebenzi ilungileyo ngo-2013: Imithetho esi-7 yoMdlalo

kwiphepha-seo

Ukuza kuthi ga ngoku, ndiqinisekile ukuba uvile ngokwaneleyo malunga nokusebenza kwephepha ukugcina ubomi bakho bonke. Andifuni ukuphinda amazwi afanayo obuweva ukusukela kunyaka ophelileyo. Ewe kwiphepha le-SEO libaluleke ngakumbi (andilikhumbuli ixesha apho bekungekho), kwaye ewe, kwiphepha le-SEO lingenza okanye liphule amathuba akho kwinqanaba eliphezulu kwii-Google SERPs. Kodwa into etshintshileyo yindlela esibona ngayo kwaye siziphatha ngayo kwiphepha le-SEO.

Uninzi lwee-SEO zihlala zicinga ukuba ukwenziwa kwiphepha elinephepha elithile lobuchwephesha. Uyayazi i-drill: i-meta tag, i-canonical URLs, i-alt tags, i-encoding efanelekileyo, eyakhiwe kakuhle, i-tag-umda wokugcina iithegi zetayitile, njl.

Zizo ezo iziseko. Okwangoku, bakhulile kakhulu esikolweni. Baqhubeka nokubonakala kuluhlu lwe-SEO olukwiphepha, kodwa mna nawe siyazi ukuba yonke idemografi ye-SEO itshintshile kakhulu, nangona isiseko esisiseko sihleli sinye. Ngenxa yolu tshintsho, indlela obona ngayo kwiphepha le-SEO kufuneka lizihlengahlengise ngokunjalo. Yiloo nto esiza kujonga kuyo ngoku.

Kwiphepha le-SEO: iSiseko

Ukuba iwebhusayithi yakho ayilungiswanga ngokufanelekileyo kwiphepha, iinzame zakho kwiwebhusayithi (ikhonkco lokwakha, ukuthengisa umxholo, imithombo yeendaba zentlalo) ngekhe kuvelise iziphumo ezibonakalayo. Ayisiyo yokuba ayizukuvelisa nto konke konke, kodwa ngaphezulu kwesiqingatha semizamo yakho inokugqibela ngokuhla idreyini.

Akukho ncwadi icacileyo yomthetho ethi: yenza u-X, Y, no-Z ekusebenzeni kwephepha kwaye inqanaba lakho liya kunyuka ngo-A, B, okanye ngo-C. Kwiphepha elisekwe kwiimvavanyo, kubahlalutyi kunye neempazamo. Ufunda okungakumbi malunga noku ngokufumanisa oko kungasebenzi kunoko kungasebenziyo.

Kodwa kuzo zonke izinto ekufuneka uzigcine engqondweni, kukho oku: Ukuba awuyikhathaleli iphepha lakho le-SEO, uya kuthi uwe okanye uhlale ngasemva: kwizikhundla, kuguquko nakwi-ROI.

Kutheni kuxatyanwa?

Kodwa kuqala masiyicacise le: Kutheni le nto kukho impikiswano malunga ne-SEO ekwiphepha? Emva kwayo yonke loo nto, kukho itoni yezinto ezikhoyo malunga nayo. Iingcali ezininzi zibhale kakuhle ngayo.

Ukutshintsha kwedemografi ye-injini yokukhangela ii-algorithms kutshintshe izinto ezidlala kwindlela umntu akhetha ngayo ukwenza i-SEO. Awusakwazi ukucinga ngokwamagama aphambili kunye namakhonkco angenayo wedwa. Ngokufanayo, awusenakucinga ngokwe-meta kunye ne-alt tags kuphela (ewe, oku kubandakanya itayitile yesihloko, nayo).

Kwiphepha le-SEO alikho nje ngendlela indawo yakho ebhalwe ngayo. Ikwa malunga nokuba indawo yakho ijongeka kanjani ingenamathambo (umbono weerobhothi), kunye nendlela iwebhusayithi yakho ephendula ngayo kwizikrini ezahlukeneyo. Ibandakanya amaxesha okulayisha kunye negunya. Ngolwalathiso olukhokelwe nguGoogle ngo-2013 nangaphaya, kuyacaca ukuba izinto ezikwiphepha kunye nezinto ezingezozamaphepha kufuneka zilungelelane kwaye zivumelane ngendlela engokwemvelo, ecacileyo neyendalo. Kungenxa yoko le nto kufuneka siphonononge iphepha le-SEO ngononophelo ngakumbi.

1. Iimpawu zeMeta sisiQalo nje

Siyazazi kwaye sazisebenzisa i-meta tag okoko zafika. Imeta "igama elingundoqo" ithegi sele ihambile, njengenqaku le-SEO, kodwa ubushushu obuninzi buye baveliswa kwiingxoxo malunga nokusetyenziswa kweethegi zenkcazo yeemeta ezivela kwindawo ye-SEO.

Eyona nto ibaluleke ngakumbi kunaleyo ye-SEO, yinto yokuba ii-meta zenkcazo zinika ithuba lokuchaphazela indlela iwebhusayithi yakho eboniswa ngayo kwiziphumo zophando. Ithegi enkulu yenkcazo yemeta inokucofa iziphumo zakho ngaphambi komgangatho womfo ongasentla kwakho. Kusekuhle ukuziqhelanisa nokusebenzisa amagama aphambili xa unakho, kunye nezazisi zejografi (xa kufanelekile), kodwa eyona nto iphambili kufuneka ibeyinjongo yokutsala unqakrazo ebantwini.

2.I-Canonical, iDuplicate, Broken Links, njl.

Iirobhothi zikaGoogle ziye zaba zizilumko kakhulu, ukuya kuthi ga apho amakhonkco aqhekekileyo kunye namaphepha aphindaphindiweyo aphakamisa iiflegi ezibomvu ngokukhawuleza kunebhulethi. Kungenxa yeso sizathu le nto uya kufumana amakhonkco e-canonical (kunye neekhowudi zawo ezihambelanayo) ukuba zibaluleke kakhulu.

Amakhonkco aphukileyo kunye nokuphinda ayisiyiyo nje i-anti-SEO. Banxamnye nabasebenzisi. Uphendula uthini xa unqakraza kwikhonkco elibonisa nje impazamo kwiphepha?

3. Indawo yokujonga iRobot

Isicatshulwa sihlala siyinxalenye ebaluleke kakhulu kuyo nayiphi na iwebhusayithi nanamhlanje. Ngelixa uGoogle ebeka iividiyo kunye namajelo eendaba aphezulu kunamanye ngamagama aphambili, iiwebhusayithi ezinefomathi elungileyo kunye nomxholo osisityebi zisalawula.

Ukufumana umbono wendlela iwebhusayithi yakho ejongeka ngayo kubakhasayo, unokukhubaza iJavacript kunye nemifanekiso (phantsi kokukhetha / Useto lwebrawuza yakho) kwaye ujonge iphepha eliphumela.

Nangona ingachanekanga ngokupheleleyo, isiphumo sihle kakhulu kwindlela iwebhusayithi yakho ejongeka ngayo emkhombeni. Ngoku, qinisekisa zonke izinto ezikolu luhlu lokutshekisha lulandelayo:

  • Ngaba ilogo yakho iyabonakala njengombhalo?
  • Ngaba ukukhangela kusebenza ngokuchanekileyo? Ngaba iyaphuka?
  • Ngaba umxholo ophambili wephepha lakho ubonakalisa kanye emva kokuhamba?
  • Ngaba kukho naziphi na izinto ezifihlakeleyo ezibonisa xa iJS ikhubazekile?
  • Ngaba umxholo ufomathiwe ngokufanelekileyo?
  • Ngaba onke amanye amaqhekeza ephepha (iintengiso, imifanekiso yebhanari, iifom zokubhalisa, amakhonkco, njl. Njl.) Ezibonisa emva komxholo ophambili?

Umbono osisiseko kukuqinisekisa ukuba umxholo ophambili (icandelo ofuna uluqaphele kuGoogle) luza kwangoko kunye nezihloko ezifanelekileyo kunye neenkcazo ezikhoyo.

4. Ukulayisha ixesha eliphakathi kunye nobukhulu

UGoogle kudala waqaphela ubungakanani kunye nexesha eliphakathi lokulayisha lamaphepha. Oku kungena kwi-algorithm yokuma ngokobalo oluninzi kwaye kuchaphazela isikhundla sakho kwii-SERPs. Oku kuthetha ukuba unokuba nomxholo olungileyo kwiwebhusayithi yakho, kodwa ukuba amaphepha alayisha kancinci, uGoogle uya kukulumkela ukukubeka ngaphezulu kwezinye iiwebhusayithi ezilayisha ngokukhawuleza.

UGoogle uphelele ukwaneliseka komsebenzisi. Bafuna ukubonisa abasebenzisi babo iziphumo ezifanelekileyo ezifumaneka ngokulula. Ukuba uneetoni zeziqwengana zejavascript, iiwijethi, kunye nezinye izinto ezicothisa ixesha lokulayisha, uGoogle akazukukunika inqanaba eliphezulu.

5. Cinga ngeSelfowuni, Cinga ngokuphendula

Esi sesinye sezihloko ezishushu ekuxoxwa ngazo kwintengiso ekwi-Intanethi namhlanje. Ukusuka kwiintengiso eziziimobhayili kunye nokhangelo lwasekhaya ukuya kwintengiso kwidesktop / kwethebhulethi, kuyacaca ukuba usiya kwi Indawo elungiselelwe iselfowuni iliza lekamva.

Xa ucinga ngewebhusayithi ephathekayo / ephendulayo, uhamba njani ngayo? Ukuphendula njengakwimibuzo yemidiya yeCSS, okanye imimandla emitsha ngokupheleleyo njenge "m.domain.com"? Ixesha langaphambili liyacetyiswa rhoqo kuba oku kugcina izinto kwindawo enye (ikhonkco lejusi, akukho kuphinda, njl. Igcina izinto zilula.

6. Ugunyaziwe kunye noMlobi

Umbhali-meta ufumana ingqeshiso entsha ngobomi ngeGoogle ekhuthaza UmbhaliRank metric. Kunzima kancinci kunoko ngoku, nangona kunjalo. Kuya kufuneka unike amandla iziqwengana ezityebileyo zewebhusayithi yakho, qiniseka ukuba iprofayile kaGoogle + igcwalisiwe, kwaye uyidibanise nebhlog yakho / iwebhusayithi. I-AuthorRank ivele njenge-metric ebaluleke kakhulu nebonakalayo echaphazela inqanaba lephepha, kwaye yenye yeendlela ezikwiphepha le-SEO ekufuneka uyenzile ngokuqinisekileyo. Ayizukuphucula kuphela inqanaba lakho, kodwa iya kuphucula nenqanaba lokucofa kwii-SERPs.

7. Uyilo akufuneki lube yinto yokugqibela kuLuhlu lwakho

Ngelishwa, kuye kwafuneka ndibhale ngale nto njengento yokugqibela kuba abantu abaninzi bakhumbula kuphela into yokugqibela abayifundileyo kwinqaku. Abantu be-Hardcore SEO bahlala bekujonga ukubaluleka koyilo.

I-Aesthetics kunye nokufundeka okuvela ngokuthe ngqo kuyilo lwewebhusayithi. UGoogle ulungile ekuchazeni oko kubonisa "ngaphezulu kwesibaya" kwiiwebhusayithi, kwaye uGoogle ucebisa ngokucacileyo ukuba ubeke umxholo ngaphezulu kwesibaya ukuze abafundi bakho baphathwe kulwazi endaweni yeentengiso.

Kwiphepha le-SEO alikho kuphela malunga nekhowudi ye-meta kunye ne-URL ye-canonical. Imalunga nendlela iwebhusayithi yakho eqhagamshela ngayo kumsebenzisi nakwirobhothi. Imalunga nendlela oqinisekisa ngayo ukuba iwebhusayithi yakho iyafikeleleka kwaye iyafundeka, kwaye isenolwazi olwaneleyo phantsi kwe-hood yeinjini zokukhangela ukuba zikhethe ngokulula.

21 Comments

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    UJayson-umxholo wethu owenziwe ngumsebenzisi kwindawo yethu. Sivumela abasebenzisi ukuba basuse umxholo wabo. Ukuba ukuba namakhonkco aphukileyo kuchaphazela irenki yethu ye-SEO, ndingasifumana njani isibakala sokuba umsebenzisi angagqiba ekubeni asuse isiqwenga somxholo emva kokuba injini yokukhangela ikukhombisile?

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      Iinkcazo zeMeta zibalulekile ekuhendeni abasebenzisi be-injini yokukhangela ukuba bacofe kuyo, bahlala benetag yokuchaza imeta. Iimpawu zeMeta zamagama aphambili ziyaqhubeka nokungahoywa ziinjini zokukhangela kodwa ezinye iiapps zohlalutyo ziyazisebenzisa. Iimpawu zeemeta zeJografi azibonisanga zithembiso zininzi, kodwa ndingazongeza nazo naziphi na iinkcukacha zalapha ekhaya. Ngaba iyanceda loo nto?

      • 13

        Molo Douglas, enkosi ngokulandela: kulungile ukufumana ingcebiso yakho! abanye abantu basixelele ukuba iithegi zethu ze-SEO azilunganga, kwaye ndaguquka ndaza ndalifumana uncedo 🙂 oku kuyanceda! kuthekani ngobude besihloko ekufuneka bube njalo?

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    Eli nqaku liluncedo. Ndizisebenzisile kwindawo yam. Ixesha lokulayisha indawo yam ngama-88. Zonke iithegi kunye neejs zisetyenziswe ngononophelo, kodwa indawo yam yendawo kuphela 2. Ngaba unayo nayiphi na ingcebiso endinokuyenza ngayo indawo ephezulu kwindawo yam.

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    Ndifunda uninzi lweengcebiso mva nje malunga 'ngaphezulu komxholo osongekileyo'. Ngaba oko kuthetha ukuba itemplate / uyilo lomxholo esiwubonayo phaya-umfanekiso omkhulu wesilayida ngasentla, iibhloko zomxholo we-3-4 ngezantsi, kunye nomxholo womzimba ezantsi- ungqubana ngqo naloo ngcebiso?

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      @ google-323434ee3d2d39bcbda81f3065830816: ukukhupha amanye amaphepha aguqula i-Intanethi made kakhulu, anekopi ende, ubungqina, uphononongo kunye neenkcazo zemveliso. "Ngaphezulu kwesibaya" iyaqhubeka ngokutsala ngaphezulu konqakrazo kwi-avareji, kodwa abasebenzisi basetyenziselwa ukuskrola kwaye bangakhathali. Ndingaphazama kwicala lokuvavanya kwaye ndibone ngaphambi kokuba ndenze yonke into ibe yindawo emfutshane.

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        Ndiyabulela iiwebhusayithi ”. Oku kundenza ndizibuze ukuba nokuba indawo eqhuba kakuhle kwicala le-ux / lokuguqula iyohlwaywa ngandlela thile. Ngaba zikhona iingcinga ngaloo nto okanye ndizifunda kakubi nje?

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          Andisoze ndigqibelele kuGoogle xa ndithelekisa namava omsebenzisi. Ngapha koko, ndingaxoxa ukuba iisayithi ezinomxholo wephepha ongekho nzulu zihlala zinzima kakhulu ukuzibeka. Abathengi bethu babona iziphumo ezingcono xa benesiqulatho 'esityebileyo'. Ukuba abasebenzisi bakho bayawuthanda umxholo wakho, uGoogle uya kuwuthanda umxholo wakho!

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    Mholo,
    Ndiyawuxabisa umzamo owubekileyo kweli nqaku ukuze udlulise indlela efanelekileyo nefanelekileyo ye-SEO yokubeka inqanaba eliphezulu kwiinjini zokukhangela. Ezi zihlala zijongwa kwiindawo ezijongiweyo njengoko uninzi lugxininisa kuphela kwiimpawu zemeta, isihloko sephepha kunye namagama aphambili njlnjl. Enkosi.

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