Amabhanti kufuneka aphule i-intanethi kunye ne-silos ngaphandle kwe-intanethi ukuhlangabezana nokulindela kwabathengi.
Njengoko i-adage endala ihamba, Ukunyuka kwamaza kuphakamisa zonke izikhephe. Umgaqo ofanayo usebenza kwintengiso esebenzayo yabathengi. Iphulo lokusasaza elinamandla linokuphinda-phinda iimpembelelo zeminye imisebenzi yentengiso, ukusuka ekunyuseni iwebhusayithi yakho kunye nokukhangela ukugcwala ekunyuseni ukuzibandakanya kwakho kwimidiya yoluntu kunye nobudlelwane boluntu.
Abathengisi beSavvy bakubonile oku iminyaka kwaye bahambisa izicwangciso zemultimedia ukuze basebenzise izibonelelo. Nangona kunjalo, ukulungelelanisa ubuchule bakho kwiindlela ezahlukeneyo akusenelanga. Kwi-hyper-fast yanamhlanje, uber-personal, nayiphi na indawo yentengiso yezixhobo, abathengi baqhuba uguquko olutsha: i-omnichannel.
Nanini na, naphi na, naphina, ukubandakanyeka kwesixhobo
Cinga ngendlela abathengi abazibandakanya ngayo neempawu namhlanje. Uninzi lwabantu baseMelika lusagxalathelana ukuya kumabonwakude, ngoku kungoku ukulawula kude kwelinye icala kunye ne-smartphone okanye i-laptop kwelinye. Sithumela i-tweet, ukuthumela umyalezo, ukuthumela, ukulandela, ukuxoxa kunye nokuthenga ngaxeshanye nemiboniso esiyithandayo. Imeko ezifanayo zikhona kwimisebenzi yokwenyani yehlabathi xa abathengi betyelela umthengisi, irestyu okanye umboneleli ngenkonzo.
Ukuziphatha kwabathengi kutshintshe kakhulu kule minyaka ilishumi idlulileyo; Iimpawu kufuneka ziguquke ngokunjalo. Amava ngoku ajikeleza kumajelo, iindawo kunye nezixhobo, ngolindelo lokuba iimveliso aziyi kusibona nje kuphela, kodwa zisivumele ukuba sihambe sibuyele ngaphandle nangaphandle, ukusuka kwintengiso yeTV ukuya kwiwebhusayithi, ukusuka kwincoko ye-intanethi ukuyokugcina, ukusuka kwi-app ukuya kwiziko lokufowuna, konke ngobungakanani obufanayo bokwenza ubuqu kunye nenkonzo.
Abathengi be-Omnichannel bazisa ixabiso ngakumbi
Umyalelo omde, ukuba uqiniseke, ngakumbi xa abaphazamisi beshishini beka ibha ephezulu yokuzibandakanya kunye nokuzibandakanya ngaphandle kokungqubana. Nangona kunjalo, umvuzo unokuba mkhulu. A uphononongo lwakutsha nje lweHarvard yeShishini phantse abathengi abangama-50,000 XNUMX abathengisi bafumene abathengi be-omnichannel-abo bazibandakanya ngeendlela ze-Intanethi kunye nezingaxhunyiwe kwi-intanethi-babebaluleke kakhulu kuhlobo. Bachitha ngaphezulu, kokubini kwi-intanethi nakwiivenkile, batyelela indawo yomthengisi ngezitena nodaka rhoqo, babenyanisekile kwaye kunokwenzeka ukuba bacebise uphawu.
Ukuphucula ukubandakanyeka kwe-omnichannel, landela ezi ndlela zilungileyo:
Uyilo Amava e-agnostic. Endaweni yokucinga ngamava akho eselfowuni, amava akho asesitolo kunye namava edesktop ngokwahlukeneyo, hlaziya umbono wakho. Chonga ukuba yeyiphi indawo efanelekileyo yokuthinta kunye nemiyalezo ekufuneka ibe yiyo, nokuba umthengi ufikelela phi kuwe. Yonke into oyiyilayo kufuneka iphendule lo mbuzo ulula: Ungabenza njani ubomi babathengi bakho ngokulula kangangoko kunokwenzeka?
Yoyisakala I-silos zombutho. Awona mava mahle omnichannel anokulula kwisiseko sawo. Abathengi bajonge indawo yeTV, babhale ikhowudi ye-SMS ukuze baqhube incoko ekwi-Intanethi emva koko bahambe ngaphandle komthungo kwi-ivenkile yoku-odola, zontathu iindlela ezisebenza ngokuhambelana.
Ngokwenyani, ukufezekisa inqanaba lolungelelwaniso kunokufuna ukushukuma kweentaba, ngakumbi xa amasebe ahlukeneyo elwela ulawulo. Amava okwenyani omnichannel avela kwintsebenziswano nakwintsebenziswano, kunye nedatha, iinkqubo, ubuchule, abasebenzi kunye nobunkokeli kulungelelwaniso. Idijithali, uphawu, inkonzo kunye neqela levenkile kufuneka lihambele ngaphaya kwemida, ngaphakathi kwemida ukubeka amava abathengi kuqala.
Zimisele malunga ne- idata. Akukho ndlela yokuyijikeleza. Kuthatha idatha etyebileyo ukubamba ukubandakanyeka kwi-omnichannel. Kwaye njengolwakhiwo lobunkokeli, idatha yakho kufuneka idibanise ngaphaya kwemida yombutho. Oko kuthetha ukuba iziseko sedatha kunye neenkqubo ezinokuxhasa umbono we-360-degree yabathengi bakho kunye nokwabelana ngokusebenzisana kwabathengi, kufutshane nexesha lokwenyani, ngaphandle kwesixhobo okanye ijelo.
Beka enye indlela, ngaba umboleki wakho angacela ikhuphoni leSMS eliboniswe kwintengiso yakho yeTV kwaye alayishe inqwelo yokuthenga kwi-smartphone yabo? Ngaba iqela ledijithali liyakuyibona ngexesha lokuhambisa intengiso ekwi-Intanethi okanye i-imeyile ekujoliswe kuyo ngosuku olulandelayo? Kwaye xa umthengi wakho ebuyela kwinqwelo yakhe ukuyokuthenga, ngeli xesha kwi-laptop, ngaba amava ebrendi aya kudibana?
Ukuvuselela inkcubeko yenkampani yakho kumbutho wenyani we-omnichannel kuthatha ixesha, kodwa inyathelo ngalinye eliya phambili likubeka kufutshane ekuphenduleni ewe.
Sebenza ngobuchule, hayi nzima. Iphulo elisebenzayo le-omnichannel lithatha indlela ebanzi: enye apho imithombo yeendaba, ubuchule kunye nokuguqula kusebenza ngokuvisisana. Qhagamshelana nathi Ukuxoxa ngendlela elinokuthi litshintshe ngayo iphulo lakho losasazo elilandelayo.
