I-Old Spice iphefumlela: Xa ungathandabuzeki, Yibubu

Indoda endala yeziqholo

Ngamanye amaxesha ndiyakuthanda ukuthengisa kunye nokuphuhlisa izicwangciso zexesha elide ezitshintsha umbono weshishini, kwandise ukwamkelwa kwegama, ukuqhuba ukuthengisa kunye nokunyusa impumelelo yenkampani. Namhlanje akukho namnye kubo.

Umhlaba wentengiso okwi-Intanethi uyatshisa brilliant Isicwangciso se Indoda endala yeSpice.

Ukuba ungomnye wabambalwa abangazange beve, lo mfo u-Old Spice unzima emsebenzini uphendula iiTweets ngesitayile sakhe se-Youtube. Uyaphendula kubantu abanolandelo olukhulu yonke indlela ukuya ezantsi kulandelo oluncinci (kodwa ubukhulu becala ukulandela okuKHULU).

Ngaba ngokwenene asikho nzulu kwaye sisimumu? Phosa umntu ojongeka emhle onelizwi elikhulu kwilinen kwaye umnike ezinye izinto ezihlekisayo kwaye umhlaba ujonge njengobungqondi obusulungekileyo. Ngaba le yintsusa? Ngaba ayisiyiyo le Yiya amaphulo kaTata boob wenziwe ngokutsha? Ngaba ngokwenene ukuba Iyamangalisa?

Ngorhatya? Isini kunye neSixeko? Ngaba amasele kwiNtengiso zeBhiya? Yiya Utata Boobs? Indoda endala yeSpice? Mhlawumbi sonke kufuneka siyeke ukuzama ukuba bubukrelekrele kangaka kwaye siyisithule kancinci.

I-PS: Ndinguye ongekho nzulu kwaye osisimumu. Ndiyazithanda ezi ntengiso kwaye ndingumhanahanisi ngokupheleleyo. Nangona kunjalo, ndiza kuma kwinto yokuba ndingakhange ndinuke i-Old Spice okoko ndabona uTata eyifumana njengesixhobo sokugcina impahla kwi-70's. Andiqondi ukuba wakha wayisebenzisa. Kubuza umbuzo, "Ngaba eli phulo lithengisa ngakumbi i-Old Spice?"

44 Comments

  1. 1

    Ndiyalithanda eli phulo! Ngaba uye walandela umva-kunye-phambili phakathi kwe-Old Spice Guy kunye no-Alyssa Milano? U-Alyssa ude wafota eyakhe impendulo yevidiyo ecela i-Old Spice Guy ukuba ithumele i-100k yeedola kwingxowa-mali yokunceda ekuchithekeni kweoyile emva kokuba emthumelele iirozi ezilishumi elinesibini.

    Impendulo yakhe ithi http://www.alyssa.com/

  2. 2

    Ndivuma ngokupheleleyo ukuba ndiyayithanda, nam, Patric. Nantso ingongoma yam, nangona. Ngaba kufuneka sikulahle konke ukujolisa kwethu okuphucukileyo kunye namaphulo edriphu kwaye ngokulula sibhale imigca ehlekisayo kwaye sifumane umntu obonisa ulusu ukwenza intengiso yethu?

  3. 3

    Ewe ndingumfana kucacile ukuba into yolusu ayenzi nto kum. Endaweni yoko, yincoko ekhaliphileyo abamnika yona kunye nendlela ayithetha ngayo eyenza ibe yinto ehlekisayo kum. Ngoku amanenekazi kwelinye icala asenokuba neembono ezahlukileyo.

    Ngoko ke andicingi ukuba oku kumalunga nolusu. Imalunga nokuba krelekrele. Ndicinga ukuba ividiyo yeToyota "Swagger Wagon" yenye yezona vidiyo zokudala kunye nezantsi ezihlekisayo (intengiso?) Ndakhe ndayibona. Kwaye ewe, indenza ndifune ukuthenga iToyota Sienna.

    Ngokuphathelele iGoDaddy, ngokuqinisekileyo isibheno solusu siyasebenza. Kodwa ngokunyanisekileyo, ndithenge kwiGoDaddy ngaphambi kokuba ezo ntengiso ziphume kwaye andizange ndithenge enye ngenxa yeentengiso. Ukuba kusasa i-HostGator iqalile ukubonisa iintengiso "zesikhumba" ndingatshintshela yonke into kubo ngenxa yentengiso. Kwaye andizukuthenga isizinda sam esilandelayo ngabo.

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    “Yingongoma yam leyo, nangona kunjalo. Ngaba kufuneka siyilahle yonke imikhankaso yethu yokujolisa ephucukileyo kwaye sibhale imigca ehlekisayo kwaye sifumane umntu obonisa ulusu ukwenza intengiso yethu? " -Doug, akukho sikhubekiso kodwa ukwisiseko esisisiseko soku. I-Old Spice ibeka kwakhona i-brand yabo kubaphulaphuli abancinci kunye nokuthengisa okunobuchule. Basebenzisa iindlela ezininzi, ushicilelo, umabonwakude, kwi-intanethi (iYouTube), kunye nemidiya yoluntu ukufikelela kubaphulaphuli ekujoliswe kubo. Njani, njengomthengisi, unokuthi oku ayisosiqalo esihle sephulo elihle kakhulu? Ngenxa yokuba bengenalo iphulo lokuthontsiza akuthethi ukuba lurhwebo olubi.

  6. 6

    Ndicinga ukuba 'iza kuthengisa ngakumbi i-Old Spice' ngumbuzo abantu abaninzi aboyika ukuwuphendula ngoku 🙂

    Ndicinga ukuba kuya kuba njalo. Konke oku kulungile kwi-brand. Ndicinga ukuba uninzi luya kujonga entsha kwi-Old Spice kuba besicinga ngayo kwezi ntsuku zi-2 zidlulileyo ngqo… ngakumbi ukuba basebenzisa ivumba lokuhlamba umzimba wenenekazi 🙂

    Nangona kunjalo, ngaba i-brand indenzela nantoni na ukuba ndidibanise ngokweemvakalelo nayo? Ngaba kukwakha ukunyaniseka? Ngaphandle kokuzibandakanya, akunjalo ngokwenene. Ndicinga ukuba eli phulo sisiqwenga nje esinye sezinto eziseza kuvela kwinto esiyibiza ngokusesikweni ukuba yintengiso.

  7. 7

    Douglass, eli phulo liyahlekisa ngokuqinisekileyo. Ifumana abantu bathetha nge-brand. Yeyiphi enengcamango yophawu njengento esetyenziswa ngutata wakho okanye utat'omkhulu kuphela, linyathelo lokuqala lokufumana abantu ukuba baphinde bayizame. I-Old Spice itshintshe kakhulu ukususela emva kokucheba kuphela. Ndicinga ukuba Old Spice uya ngakumbi for funny kwaye izimvo ukuxhokonxa ala The Most Interesting Guy in the World, kunento enye efana Axe.

    Andivumelani nawe kuthelekiso lweGoDaddy. Ngokucacileyo, iGoDaddy ijolise kuMadoda ngezo ntengiso. Ukuba i-Old Spice yayiza kusebenzisa i-Sex Appeal ukuthengisa, babeza kuba neentombi zeGoDaddy eziwela phezu kwakhe, zifana ne-Axe.

    Ndivumelana neengongoma ezininzi ezenziwa nguPatric, kwaye "i-Swagga Wagon" yintengiso enkulu, kwaye iintengiso zeTrunk Monkey ziyamangalisa ngokunjalo. Ndicinga ukuba iFunny ihlala ixesha elide kwaye ayilibaleki.

  8. 8

    Ndimele nditsho kuqala ukuba nam ndiyalithanda eli phulo. Kuyayonwabisa kwaye abantu bafuna ukubandakanyeka. Yintoni enye ababenokuyicela.
    Ngoku, malunga nombuzo wakho malunga nokuba ithengisa i-Old Spice, kuyaxoxwa ngayo. Ndicinga ukuba abantu abaninzi baneengcinga ezifanayo ngawe zokuba “yiloo nto utata wam wayeyisebenzisa ngeminyaka yoo-70” kodwa ndicinga ukuba eli phulo lizama ukuwuguqula lo mfanekiso. Kuzama ukuba abantu abancinci bayithathele ingqalelo njengebhrendi eyonwabisayo endaweni yekatata.
    Ndiye ndaqaphela umntu kumjelo wam we-twitter ngale ntsasa esithi emva kokubukela i-camaign evuleleke ngakumbi kwi-brand kunangaphambili. Ngaba ithetha ukuba baza kuyithenga? Ingayiyo. Oko kuya kuhla kwindlela abathanda ngayo ivumba layo, kodwa ndicinga ukuba inabantu abaninzi ngakumbi abajonge isinongo esidala kwivenkile yeziyobisi kunangaphambili.

    Bahlali,

    USheldon, umphathi woluntu weSysomos

    Ngoku ndikhwele ihashe!

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    Ewe, ndisisidenge ngokwaneleyo ukucinga ukuba i-Old Spice ipholile kwaye iyasebenza. Ukuthathela ingqalelo into yokuba uninzi lwabantu lusenomngxunya we-Old Spice njengophawu lwe-Old Man-ibuza umbuzo-Ingaba ikhona kwezi fancy branded, iintengiso, kunye neentengiso eziprintiweyo ezisebenzayo? Ndiyaqinisekisa ukuba bezixabisa kakhulu kunomzamo we-Old Spice YouTube.

  11. 11

    Ndinawe, bendicinga ukuba iyonwaba, ibandakanya kwaye yenziwe kakuhle, kodwa ndingathanda ukubona impembelelo ekuthengisweni phambi kokuba sonke siyibhengeze njengempumelelo yemidiya yoluntu…

    (Ndibhale iblogi ngayo apha: http://bit.ly/9SiQ3L)

  12. 12

    Intombi yam ifike endlini phezolo yandixelela ukuba ithathe iOld Spice yasiva ivumba okokuqala izolo ngenxa yezo vidiyo. Kwavela ukuba uyayithanda, kwaye ufuna ukuba ndiyizame.

    Yisampulu yesampulu enye, ngokuqinisekileyo, kodwa ngaphakathi kwesampulu iyasebenza. 🙂

  13. 13

    Ngokuqinisekileyo bafezekise oko uninzi lweempawu ezingathanda ukuba nazo kwezi ntsuku (iphulo eliqhutywa kwaye lisasazwe ngumthengi), kwaye i-Old Spice ekugqibeleni iye yaba 'pholile' kwakhona. (Um...ingaba yayikhe yaphola? Ndicinga ukuba ndisemncinci kakhulu ukuba ndazi kakhulu ngesinongo esiDala..)

    Kum, olu hlobo lwentengiso alukwenzi ukuba 'uthembe' uphawu, njengakwimeko yeGoDaddy (ukubamba iwebhusayithi yinto efuna inqanaba lokuthembela - ivumba lendoda; hayi kakhulu) kodwa ukuba ndibone indala. Izinongo kwishelufu yevenkile yamachiza, mhlawumbi ndingayinika ngoku, ukuze ndibone ukuba unuka ntoni kanye kanye 🙂 Ndizibandakanye ne-brand, ndinomdla kwi-brand…ukuba yonke into ibalulekile, akunjalo?

    Isimumu silungile. Isimumu siyangeneka; eqhelekileyo. Isimumu kukubaleka. Kodwa awukwazi ukubiza esi sidenge. Bukrelekrele, kwaye sisini. Indibaniselwano engenakwenzeka ukuxhathisa. 😉

  14. 14

    Kuhle ukuva umbono ochasayo endaweni yoko, kodwa eli phulo lahluke kakhulu kuneentengiso zeGoDaddy Super Bowl. Ayilulo uthelekiso olufanelekileyo IMO. Hayi ii-apile kwii-apile, ngama-apile ukuba yi-ribeye.

    Ukufana kuphela kwiphulo leGoDaddy yinxalenye "ebonisa ulusu".

    Ndiyavuma ukuba ulusu ngenxa yolusu alunamsebenzi kwaye sisimumu ukuba bekunjalo kodwa kule meko lusetyenziswa ngendlela ehambelanayo kwiphulo elibandakanya ngakumbi.

    Ubungqina? Andiqondi ukuba amantombazana amaninzi abelane ngeentengiso zeGoDaddy zasimahla kunye nabahlobo babo kunye nothungelwano. Kungenjalo, INANI labafana babelane kwaye baqhubeke nokwabelana ngeentengiso ze-Old Spice, ngaphandle kokuba nendoda engenahempe njengeyona nto ibonwayo. Inyaniso yokuba bekulungele ukwenza oko ibonisa ukuba "ulusu" ayisosizathu sokuba babelane.

    Iintengiso zikaGoDaddy yayiyeyemveli enye indlela yokuthengisa, akunjalo? Kwakungekho buntu kwaye akukho ndlela yokuba "ndizibandakanye" ngqo noDanica Patrick. Ngokufanayo neminye imizekelo yakho. Nokuba umfo we-Old Spice akaphenduli kumntu othile ombuza umbuzo, elo themba lokuba uya kwenza kwaye inyani yokuba uyaphendula kwizinto ezininzi iyahlula kuGoDaddy, iTwilight, iSex kunye neSixeko kunye namasele kwiintengiso zebhiya. .

    Luthethathethwano kunye nobuntu olwenza oku kwahluke. Umthengisi onobulumko wandixelela ukuba yonke intengiso ye-imeyile kufuneka ibe yi-1) ilindeleke i-2) yobuqu kunye ne-3) efanelekileyo. Uninzi lweenkampani azikwazi ukwenza nge-imeyile kwaye i-Old Spice ikwazile ukuyenza ngephulo lentengiso.

    Ingaba ucinga ntoni?

  15. 15

    Phambi kweveki ephelileyo, andikholelwa ukuba ndikhe ndawabiza amagama athi ‘Isiqholo Esidala’ ngaphandle kokuba ndiqhula ndibhekisa kwivumba lexhego. Nangona kunjalo, nam ndiye ndasela iphulo le-'Old Spice' kwimidiya yoluntu i-Kool-Aid. Ndiyayithanda. Iyabandakanya. Indenza ndifune ukubaleka kuTwitter kwaye ndize nento enobuqhophololo ngethemba lokuba i-Old Spice Guy iya kwenza ividiyo kum. Ngaba kunento yokwenza nesibheno sakhe sokulalana? Hayi. Yingcinga yodumo lokwexeshana (ewe, ndingulo ungekho nzulu), ukusebenzelana okupholileyo ngokwenene kunye ne-brand (nokuba ndiyayithenga okanye andiyithenganga) kunye nento eyonwabisa ngokwenene ukwabelana nabahlobo. Ngaba yonke le mincili iguqulelwe kwintengiso kum? Hayi. Kodwa ndiza kukuxelela ukuba kwixesha elizayo xa ndikwi-shelf, ndiza kukhupha umphezulu kwenye yamakhwenkwe abo angalunganga kwaye ndithathe umoya. Kukho umqobo omnye obaluleke kakhulu phakathi kwephulo elikhulu kwaye ndikhupha imali kwivenkile yeziyobisi. Yiloo mveliso. Ukuba ayinuki kakuhle, sebenza kakuhle kwaye unikeze ixabiso lemali andiyenzi intengiselwano. Ulungile kwi-Old Spice ngokundinyanzela ukuba ndibeke uphawu lwabo kwiseti yam yokuqwalasela.

  16. 16

    Ngokwe @davefleet:

    – Ukwazisa: Jonga
    – Incoko: Jonga

    Oku kuya kuthi ga apho uninzi lwamaphulo eentengiso lukwaziyo ukuya, nangona kunjalo kum oku kudlulele phambili:

    -Ukuthathela ingqalelo (yibone kwiishelufa kwaye UYAZISE, cinga ngayo): Jonga
    – Intengo enye: Jonga

    Ndiyayibona igf yam (ukuba ibiseCanada) iyama, iyanuka ifuna ukundizama ngenxa yezi. Inokuqhuba kuphela ukuthenga okukodwa nge-1/20 yababukeli, kodwa ngelo xesha ngumsebenzi wemveliso ukuqhuba ukuthenga okuphindayo.

    Kuyimpumelelo ezincwadini zam, nto leyo eneneni kunzima ukuyithetha kuba ayinzulu. Iphunyezwe ngobuchule, ihlekisayo, idityaniswe ngomlingo kwimidiya yoluntu kodwa ingekho nzulu. Kwaye ndiyayithanda.

  17. 17

    Umbono wezi ntengiso kuku:
    1. Ukwandisa ulwazi. Ugqibile.
    2. Qalisa incoko. Ugqibile.
    3. Yenza abantu baqaphele i-Old Spice kwiishelufu. Kwenziwe (funda izimvo ezingasentla kwam).
    4. Yenza abantu bathenge imveliso. Kwakhona, kwenziwe. Ngokuqinisekileyo amanani asangena kodwa sele ndiqaphele ukuba abahlobo bam bayayizama nangona utata wabo wayeyisebenzisa kudala.

    KODWA andizukuya kude ndiyibize ngokuba libali lempumelelo kwimidiya yoluntu okwangoku. Ngaba iyaphumelela ekukhuliseni ulwazi lwebrendi? Hellz ewe. Ngapha koko, ndine-tally yokuba ngubani oza kuphumelela ingxabano phakathi kwe-Old Spice guy kunye ne-Dos Equis guy (ecinga ukuba u-Chuck Norris wayengekho kuba sonke siyazi ukuba uya kuphumelela) KODWA ndide ndibone amanani kwiintengiso ze imveliso ukuza kuthi ga ngoku isetyenziswe kuphela njengephulo lokwazisa.

    Ungamthanda umfana weDos Equis, kodwa ngaba uyayithanda ibhiya yeDos Equis? Ngaba uthenge kanye emva kweentengiso ezimbalwa zokuqala? Ngaba uye waqhubeka ukuyithenga emva koko? Ukuba kukho uqhawulo phakathi kwebrendi kunye nemveliso uza kufumana izinto ozithengayo kuphela ezingeyiyo injongo yokugqibela. Ufuna ukwenza uphawu lokunyaniseka-kungakhathaliseki ukuba i-slogan ibambeke kangakanani.

    Ucinga ukuba ndi off-base?
    Nditsalele ngaphandle kodwa ulumkiswe: Ndingumntu othanda abathandi kodwa ndikwangumlwi ngoko ungafumani mibono.
    Jonga ke ngoku inkazana yakho. Ndikhwele ihashe.

    Masinwabe.

  18. 18

    Ngobunye ubusuku ndihamba ezipasejini zevenkile yokutya ndadibana ne-Old Spice. Ukuba bendingenazo izinto zokuhlamba bendiza kuzithenga ukuze ndizame. Eli phulo ngokuqinisekileyo liyityhalela phezulu engqondweni kwaye ubungqina be-anecdotal buya kubonisa ukuba iyathengisa okanye ezimbini.

    Into endiyithandayo malunga neli phulo kukuba liyayiqonda indalo ye-quirky yenkcubeko ye-intanethi. Iqela lalingenzi nje kuphela, laliphulaphule kwaye laliphendula. Udlala ngothando no-Alyssa Milano, ezantsi ukuya ekuthumeleni iirozi endlwini yakhe. Ukuhanjiswa kwesicelo somtshato. Ukuphendula ngokuthe ngqo kumntu ongenamlandeli omkhulu owayehlekisa ukuba i-Old Spice Man ithetha kuphela nabantu abadumileyo. Ukuhanjiswa kwee-soundbites ukwenzela ukuba uluntu lwe-reddit lukwazi ukudala http://oldspicevoicemail.com

    Ngaba obu bugcisa buphezulu? Hayi. Kodwa ke, ngaba ukuthengisa isepha kwakha kwabugcisa obuphezulu?

    Ngokuqinisekileyo ndinomdla wokufunda ukuba loluphi uhlobo lweziphumo eziya kubonwa yiP&G kweli phulo kwaye ndingathanda ukufunda ukuba olu luhlu lwamva nje lwephulo luthelekiseka njani nentengiso yokuqala yesitya esikhulu, kokubini ngokwembonakalo nangokwentengiso.

    …uncumo lwemonocle P_^

  19. 19

    Uyazi ukuba wazi njani ukuba eli liphulo elikhulu okuphumelela?
    Ngenxa yempendulo efunyenweyo. Uchanekile ngokupheleleyo kuhlalutyo lwakho kodwa ekupheleni kosuku ukukhangisa kufana nobugcisa. Ukuba abantu bacinga ukuba kulungile, ngoko ke kulungile kungakhathaliseki ukuba unzulu, u-tacky, u-smarmy, u-hackneyed, udiniwe, usisiqhwala, nantoni na. Okuhlekisayo kuyahlekisa, kulungile kulungile kwaye iziphumo zezona zinto zibalulekileyo.

    Abantu abaninzi abangezantsi sele benike ubungqina ukuba abantu sele becinga, bezama kwaye bathenga imveliso ekungekho mntu ungaphantsi kweminyaka engama-60 uthenge iminyaka engama-20.

    Aba bafana bakhuthaze abona babona bantu banamava kunye nabagxekayo kwimithombo yeendaba zentlalo ukuba batsibe ebhodini kwaye bakhuthaze iphulo labo kwaye balinike isitrato sokwenyani. Kukho into ezimbalwa kakhulu ezikhe ziyenze.

    Oko kubaleka ekhaya!

  20. 20

    Ndiyazi ukuba ngoku ndisebenzisa iimveliso zespice ezindala kwaye ndaqala ukuzithenga ngexesha lentengiso edumileyo ethi 'Ndikhwele ihashe'. Ngaba oko ngokupheleleyo ngumbulelo kwintengiso? Andiqinisekanga.

    Nokuba singalinganisa ishishini elitsha ngeli phulo okanye hayi kum, ayisosona siphumo sibalulekileyo. Ndicinga ukuba, njengoko uJeremy Wright esitsho kuluvo lwakhe, ukuba iincoko kufuneka zithathwe njengemetric efanelekileyo kuba iincoko ezilungileyo zichaza amava ophawu kunye nendlela olubekwe ngayo noluntu. Imidiya yoluntu yindlela epholileyo yokuvumela uphawu ukuba luphenjelelwe ngabathengi, oluvumela ukuba lunxibelelane ngakumbi nomthengi. Ndivakalelwa kukuba i-Old Spice iye yakhubeka kwimvakalelo efanayo apho umthengi aziva 'eyinxalenye yeqela' ukuba athethe.

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    Ndivumelana noDongo apha ngezantsi… iGoDaddy iyasilela kuba inika AKUKHO nto eyonwabisayo ukude, ngaphandle kwamabhobho, kwaye uyazi ukuba yintoni … ukubonisa iibhobho ngo-2010 kusebenza njengeHollywood 'Blockbuster' 'eneempembelelo ezikhethekileyo' kodwa akukho bali ... IJurassic Park yaphula ngundo (kwaye wayenebali elinyanzelisayo elaneleyo ukuba aqhubeke nosuku) ... kodwa uyakhumbula, oh andazi ukwenziwa ngokutsha kuka-'Godzilla' ... imuvi u-Matthew Broderick ngokuqinisekileyo unqwenela ukuba angaze, naphakade, naphakade, angaze eve ... ngenxa yentloni uMateyu.

    Iintengiso zeGoDaddy = ukwenziwa ngokutsha okoyikekayo kuka-Godzilla ... Izinongo ezindala = imuvi entsha yokuQala (ukubheja nje komelele, khange uyibone) … kodwa umxube wembonakalo emangalisayo kunye nebali elimangalisayo lokubamba abaphulaphuli aka ukonwabisa.

    Kule meko, iintengiso ze-Old Spice zazimnandi kwaye indlela kunye nendlela ababenxibelelana ngayo nabantu 'yayiqaqambile' ngokwenene ... yayilungile, ixesha.

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    Uxolo Chris! Andicingi ukuba @GuyKawasaki kunye no-@AlyssaMilano ayingobaphulaphuli 'abancinci'. Kananjalo, imidiya yoluntu ayingobaphulaphuli 'abancinci'. Iindlela ezibonisa ukuba phakathi kweminyaka engama-30 nangaphezulu kunelona zinga likhawulezayo lokumkelwa kumajelo asekuhlaleni. Oku ibingumdlalo osulungekileyo wentsholongwane… khomba abantu kwi-intanethi enabaphulaphuli abaninzi, babambe ingqalelo yabo (kunye ne-EGO yabo) kwaye benze into ebenza bathethe ngesinongo esiDala.

    Khange nditsho ukuba ibiyintengiso embi, ndinomdla nje wokuba ingaba intengiso iya kusebenza ngokwenene.

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    Uhlalutyo lwakho lwe-Old Spice stunt = FALSE.

    Iividiyo ze-Old Spice zaziqaqambile hayi bc yayo nantoni na ekwisikrini, kodwa bc into ayithethayo iyoyikeka. Ndiqinisekile ukuba zizinto ezimbini: (a) uthetha NATHI kwaye (b) le nto ayithethayo ikrelekrele. Isixa solwazi olusasazekileyo abaluzise kwiimpendulo zabo ezincinci zombini zifutshane kwaye zicacile. Bebeyazi kakuhle into emabayithethe, kwaye ixesha kunye nexesha lezo mpendulo yinto esinomdla ngayo. Siqhelene nokungabi nabuntu, amava angaziwa ngelixa sisefa iwebhu, kangangokuba naliphi na ilinge lokuthetha noJoe Everyman (oko kukuthi ukophula imonotony) lamkelwa ngezandla ezishushu. Kutheni le nto amahlokondiba ombane ethandwa kangaka ngoku? Ngesizathu esifanayo (kodwa ngokunxulumene namava ethu angenamsebenzi ngaphakathi kwepolisi). Kuphantse ukuba kuncinci okulindelekileyo kwi-intanethi kuba iphantse ibe yindalo yesibini ukulahleka kungquzulwano. I-Old Spice yenze ukuba kuthethwe naye kwacaca ngokumangalisayo, kwaye ukuba sithathe inxaxheba, sifuna ukubandakanywa noJoe Everyman Ke ewe.

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    Ndisebenzisa iimveliso zeshawa ye-Old Spice. Akukho deodorant okanye nantoni na enye. Iimveliso zabo zeshawa zilungile ngokwenene. Ndiyifumene imnandi xa ezi ntengiso ziqala kwindawo.

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    Bancinci kunotata wam, ngoko ke ewe abaphulaphuli abancinci! 🙂 Babeneendawo zikamabonakude ezihamba phambili phambi kwendawo yemidiya yoluntu ... isengumzamo wokuthengisa wamajelo amaninzi obonakala ngathi yinxalenye yephulo elikhulu. Ubungqina buhlala bukwi #'s ke kuya kufuneka silinde sibone ukuba isebenzile. Okwangoku kubonakala ngathi iyasebenza… ikwenze ukuba ubhale ngayo… kwaye ukwazi ukuba ungumthengisi okrelekrele ngokwakho, ndiyabheja ubusazi ukuba esi sithuba siya kufumana iingxoxo ezininzi kwaye sidibanise nejusi 🙂

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    Ngaba ukuqhuba ingeniso yeyona nto ichazayo ukuba ingaba eli phulo liyimpumelelo yemidiya yoluntu? Ndingacela ukuba ndihluke kuba kubonakala kum ukuba izimvo ze-26 kwinqaku lakho kuphela, ezingenakubalwa (izigidi mhlawumbi) ii-tweets kunye nolunye unxibelelwano lweendaba zoluntu zonke zikhomba ibali lempumelelo yokuthengisa kwimidiya yoluntu.

    Nokuba akukho ukunyuka kwentengiso ngokuthe ngqo kunzima ukuthetha ukuba ukwanda kolwazi lophawu kunye nokwaziswa kwimarike entsha ayinalo ixabiso kwaye ibonelele ngeqonga lemizamo elandelayo.

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    Aleksandra,

    'Ezinye izinto ezithengiweyo' okanye i-spike kwiintengo zisenokungabi nayo iMbuyiselo kuTyalo-mali oluyimfuneko ukubonisa impumelelo kwiphulo elifana neli.

    Doug

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    Ndingabheja ukuba ithengisa ngakumbi i-Old Spice - kuba idala ulwazi ukuze kwixesha elizayo xa usevenkileni uya kuqaphela i-Old Spice yanamhlanje ayifani ne-Old Spice eyayinxitywa ngootata bakho ngeminyaka yoo-1970. Baye bawandisa umgca wabo kakhulu kwaye ezinye zezinto ezintsha zimnandi kakhulu.

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    Umarty,

    Thina bantu bakudala sele sikhona ixesha elide sibonile amaphulo amaninzi anjena esiza kwaye edlula. Siye sabona wonke umntu ekhala ukusuka eluphahleni kwimikhankaso eqaqambileyo, ukubona kuphela amaxabiso esitokhwe kunye nokuthengisa kuqhubeka nokuwa kamva. Yiyo loo nto ndiligxekayo eli phulo. Ndiyayithanda ngokobuqu kwaye iyandothusa indlela endiyiva ngayo ingxolo… kodwa ndiyazibuza ukuba ingaba ifuthe lexesha elide liyakubakho na.

    Doug

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    Kuvunyelwene ngawo onke amanqaku ... ngaphandle kombuzo okanye ugcino malunga nokuba eli phulo liyimpumelelo okanye hayi.

    I-slam dunk, kuyo nayiphi na inkampani, kukuba nentengiso emangalisayo KUNYE neemveliso ezimangalisayo. Andithandabuzi ukuba eli phulo liza kunyanzela abantu ukuba bathenge ... kodwa ukuba iimveliso "ziyanuka" (injongo yepun 😛 ), ngoko awukwazi ukugxeka ukuthengisa.

    Ngamanye amazwi, ndiyakholelwa ukuba injongo yephulo – yeOld Spice okanye iDos Equis – 'Zama imveliso yam' ... hayi 'Yiba ngummeli wobomi bonke bemveliso yam'. Ngokubhekiselele kulo mba, eli phulo le-Old Spice liphumelele NGEMPELA!

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    Yinyani kodwa ngaba leyo yayiyinjongo yalo mzamo? Ngokucacileyo bazama into entsha, bezama ukuvuselela i-Old Spice brand kwaye bayenze ibe nomtsalane ngakumbi kwisizukulwana esitsha. Ekugqibeleni oku kuya kukhokelela ekuthengiseni kodwa yayiyinjongo yalo mzamo okanye yayiyinjongo engakumbi malunga nokwazisa kunye nokuphawula kwakhona imveliso eyabonwa njengemveliso yendoda endala? Ngoku baneqonga elikhulu lokuya phambili kwaye bakhuthaze imveliso ngokuqhuba ingeniso engqondweni. Ngaba asiyompumelelo leyo? Ngaba loo nto yayingaqhutywa ngamajelo onxibelelwano?

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    Yithume phantsi? Ewe. Kungenjalo ayisayi kuba yintsholongwane. Nantsi imeko yelizwe lokwenyani. Ngenxa yokuba i-Old Spice isungule iphulo labo lentsholongwane ukuvuselela iingxoxo ezingezizo intengiso efana nale, abafana abaliqela endibaziyo balapha bexoxa malunga nokuba zinkulu kangakanani iimveliso zabo. Ngoku ndiziva ndinyanzelekile ukuba ndijonge icandelo le-Old Spice yeshelufu kwixesha elizayo xa ndisiya evenkileni. Basanda kuphumelela umthengi omtsha.

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    Ndivumelana no-Adam, amabali empumelelo yokwenyani alele kumaphulo okubuyisela amagama kwiinkampani ezinjengeDominoes kunye ne-Old Spice ziyakwazi ukutsala oko kuvelisa i-buzz eyimfuneko ukuze abantu bazibandakanye kwaye bavavanye- emva koko banethemba lokutshintsha uluvo lwabo ngokuthanda imveliso. Ewe, uninzi lomsebenzi kumaqonga eendaba ezentlalo ngamashishini amakhulu kunzima ukulinganisa ngotshintsho lwengeniso ngokuthe ngqo, kodwa ixabiso elivelisa incoko ebandakanya ngokwenene likhulu kakhulu.

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    Ukuba sisidenge kwaye kulula, kutheni ungayenzi ngakumbi? Amabala aqaqambileyo kuba abantu bathetha nge-Old Spice. Ixesha. Inqaku lesikhuzo.

    Inqaku lakho linyanisile kodwa alinamsebenzi. Iyathengisa kwaye iqaqambile kubudenge bayo. I-BTW, ndicinga ukuba i-repartee kwiintengiso ze-Old Spice ihlakaniphile kune-GoDaddy.

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    Madoda, niphosa icandelo lemarike elibalulekileyo… Eli phulo alijoliswanga emadodeni…lijolise kwabasetyhini. Sithengela amadoda ethu, kunye namasoka ethu. Kwaye siyalithanda iphulo.. :*

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    Ewe, eli phulo lithengisa ngakumbi iimveliso ze-Old Spice.

    Ngokutsho kukaNeilson Co. Ukuthengiswa kwenyuka nge-11% kwiiveki ze-52, kwaye kwiinyanga ezintathu ezidlulileyo, ukuthengisa kwenyuka ngama-55 ekhulwini kwaye kwinyanga edlulileyo, banyuka nge-107 ekhulwini. http://bit.ly/brandweek-old-spice (Brandweweek Julayi 25, 2010)

    Ukuthengiswa kwe-Red Zone kubethe i-1.6 yezigidi zeedola kwixesha leeveki ezine eziphelile ngoJulayi 11, i-49 yepesenti igxuma kwixesha leeveki ezine eziphelile ngoFebruwari 21, idatha ye-SymphonyIRI ibonisa. Ezinye iimveliso ezine ze-Old Spice Body Wash nazo zibonisa ukunyuswa. Intengiso iyonke ye-Old Spice Body Wash yenyuka nge-105 ekhulwini ngelo xesha

    Ukuba la manani achanekile, kubonakala ngathi yimpumelelo emangalisayo kum.

    Phambi ko-2010 “Isiqholo esiDala = Indoda endala iGross!”
    Thumela ngo-2010 "Isinongo esiDala = Indoda eHashe wonke umntu uthetha kunye nokwabelana ngeeNethiwekhi zeNtlalo"

    YITHANDE!

    Harrison

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