I-Old Spice iphefumlela: Xa ungathandabuzeki, Yibubu

Indoda endala yeziqholo

Ngamanye amaxesha ndiyakuthanda ukuthengisa kunye nokuphuhlisa amacebo exesha elide atshintsha umbono weshishini, andise ukwamkelwa kwegama, ukuqhuba ukuthengisa kunye nokunyusa impumelelo yenkampani. Namhlanje akukho namnye kubo.

Umhlaba wentengiso okwi-Intanethi uyatshisa brilliant Isicwangciso se Indoda endala yeSpice.

Ukuba ungomnye wabambalwa abangazange beve, lo mfo u-Old Spice unzima emsebenzini ukuphendula iiTweets ngesiteshi sakhe se-Youtube ngokobuqu. Uyaphendula kubantu abanolandelo olukhulu yonke indlela ukuya ezantsi kulandelo oluncinci (kodwa ikakhulu ukulandela okuKHULU).

Ngaba ngokwenene asikho nzulu kwaye sisimumu? Phosa umntu okhangeleka emhle onelizwi elikhulu kwilinen kwaye umnike ukubuya okumangazayo kwaye umhlaba ujonge njengobungqondi obusulungekileyo. Ngaba le yintsusa? Ngaba ayisiyiyo le Yiya amaphulo kaTata boob wenziwe ngokutsha? Ngaba ngokwenene ukuba Iyamangalisa?

Ngorhatya? Isini kunye neSixeko? Ngaba amasele kwiNtengiso zeBhiya? Yiya Utata Boobs? Indoda endala yeSpice? Mhlawumbi sonke kufuneka siyeke ukuzama ukuba bubukrelekrele kangaka kwaye siyisithule kancinci.

I-PS: Ndinguye ongekho nzulu kwaye osisimumu. Ndiyazithanda ezi ntengiso kwaye ndingumhanahanisi ngokupheleleyo. Nangona kunjalo, ndiza kuma kwinto yokuba ndingakhange ndinuke i-Old Spice okoko ndabona uTata eyifumana njengesixhobo sokugcina impahla kwi-70's. Andiqondi ukuba wakha wayisebenzisa. Kubuza umbuzo, "Ngaba eli phulo lithengisa ngakumbi i-Old Spice?"

44 Comments

  1. 1

    Ndiyalithanda eli phulo! Ngaba ubulandela ukubuyela umva phakathi kwe-Old Spice Guy kunye no-Alyssa Milano? U-Alyssa ude wayifota eyakhe impendulo yevidiyo ecela u-Old Spice Guy ukuba athumele i-100 yeedola kwingxowa-mali yokuchitheka kweoyile emva kokuba emthumele iiroses ezilishumi elinambini.

    Impendulo yakhe ikwi http://www.alyssa.com/

  2. 2

    Ndiyavuma ukuba ndiyayithanda, Patric. Leyo yinqaku lam, nangona kunjalo. Ngaba kufanelekile ukuba siyeke konke okujolise kuko kunye nemikhankaso yokuthontsiza kwaye sibhale nje imigca ehlekisayo kwaye senze umntu abonise ulusu ukwenza intengiso yethu?

  3. 3

    Ewe ndingumfo ngokucacileyo ukuba ulusu alwenzi nto kum. Endaweni yoko, yingxoxo enobuqili abamnika yona kunye nendlela athetha ngayo endenza ukuba ihlekise kum. Ngoku amanenekazi kwelinye icala anokuba nembono eyahlukileyo.

    Ke andicingi ukuba oku malunga nolusu. Imalunga nokuba krelekrele. Ndicinga ukuba ividiyo yeToyota "Swagger Wagon" yenye yeevidiyo zokuyila kunye nezona zimnandi kakhulu (zentengiso?) Endakha ndazibona. Ewe indenza ndifune ukuthenga iToyota Sienna.

    Ngokubhekisele kwiGoDaddy, ngokuqinisekileyo isibheno solusu siyasebenza. Kodwa ngokunyanisekileyo, ndathenga kwiGoDaddy ngaphambi kokuba ezo ntengiso ziphume kwaye andizange ndithenge kwakhona ngenxa yeentengiso. Ukuba ngomso i-HostGator iqale ukubonisa iintengiso "zolusu" ndingatshintshela kuyo yonke into ngenxa yentengiso. Kwaye andizukuthenga i-domain yam elandelayo ngabo.

  4. 4
  5. 5

    “Nantso ingongoma yam, kodwa. Ngaba kufuneka siyeke konke okujolise kuko kunye nemikhankaso yedriphu kwaye sibhale nje imigca ehlekisayo kwaye sifumane umntu oza kubonisa ulusu ukuze enze intengiso yethu? ” -UDoug, akukho tyala kodwa ukude koku. I-Spice yakudala iphinda ibeke uphawu lwayo kubaphulaphuli abancinci ngentengiso enobuchule. Basebenzisa iindlela ezininzi zokuprinta, ukuprinta, umabonwakude, i-intanethi (i-YouTube), kunye nemithombo yeendaba zentlalo ukufikelela kubantu ekujoliswe kubo. Njani, njengomthengisi, unokuthi esi ayisosiqalo esihle sephulo elilunge kakhulu? Ngenxa yokuba bengenawo umkhankaso wokudriphu akuthethi ukuba intengiso embi.

  6. 6

    Ndicinga ukuba 'oku kuya kuthengisa ngakumbi i-Old Spice' ngumbuzo abantu abaninzi aboyikayo ukuwuphendula ngoku 🙂

    Ndicinga ukuba kuyakwenza njalo. Konke oku kulungele uphawu. Ndicinga ukuba uninzi luza kujonga okutsha kwi-Old Spice kuba besicinga ngayo kwiintsuku ezi-2 ezidlulileyo ngqo… ngakumbi ukuba basebenzisa into yokuhlamba umzimba enenenekazi 🙂

    Nangona kunjalo, ngaba uphawu lwenza nantoni na ukuze ndinxibelelane ngokweemvakalelo nayo? Ngaba kukwakha ukunyaniseka? Ngaphandle kokuzibandakanya, hayi nyani. Ndicinga ukuba eli phulo sisiqwenga nje sento esele iza kuza kwinto esibe siyibiza ngokuba yintengiso.

  7. 7

    I-Douglass, eli phulo lihlekisa ngokuqinisekileyo. Yenza abantu bathethe ngophawu. Yeyiphi enophawu olucinga ukuba luyinto esetyenziswa ngutata okanye utatomkhulu wakho kuphela, linyathelo lokuqala lokufumana abantu ukuba baphinde bazame. I-Spice yakudala itshintshe kakhulu ukusukela emva kokutsheva kuphela. Ndicinga ukuba i-Old Spice iyahamba ngakumbi ngenjongo yokuhlekisa kunye nokubeka izimvo kwi-ala Oyena Mntu unomdla eMhlabeni, kunenye into efana ne-Axe.

    Andivumelani nawe kuthelekiso lweGoDaddy. Ngokucacileyo, iGoDaddy ijolise kuMadoda ngezo ntengiso. Ukuba i-Old Spice yayiza kusebenzisa iSibheno seSondo ukuthengisa, baya kuba namantombazana eGoDaddy awela phezu kwakhe, ngokufana ne-Ax.

    Ndiyavuma ngamanqaku amaninzi asenziwa nguPatric, kwaye "iSwagga Wagon" yintengiso enkulu, kunye nentengiso yeTrunk Monkey iyamangalisa nayo. Ndicinga ukuba ukuhlekisa kuhlala ixesha elide kwaye kuyalibaleka.

  8. 8

    Ndimele ndiqale nditsho ukuba ndiyalithanda eli phulo. Kuyonwabisa kwaye abantu bafuna ukuzibandakanya. Yintoni enye abanokuyicela.
    Ngoku, ngokubhekisele kumbuzo wakho malunga nokuba iyathengisa na i-Old Spice, iyaxoxwa. Ndicinga ukuba abantu abaninzi baneengcinga ezifanayo ngawe ezithi “yilento utata ayisebenzisileyo kwii-70's” kodwa ndicinga ukuba iphulo lizama ukutshintsha lo mfanekiso. Izama ukwenza abantu abancinci ukuba bayithathe njengophawu olonwabisayo endaweni yelinye katata wam.
    Ndiqaphele umntu othile kumsinga wam we-twitter ngale ntsasa emva kokuba bebukele i-camaign yabo evulekileyo ngakumbi kwi-brand kunangaphambili. Ngaba kuthetha ukuba baya kuyithenga? Ingayiyo. Oko kuyakuhla ngendlela abalithanda ngayo ivumba layo, kodwa ndicinga ukuba inabantu abaninzi ubuncinci ubuncinci bejonge iziqholo ezindala kwivenkile yeziyobisi kunangaphambili.

    Bahlali,

    USheldon, umphathi woluntu weSysomos

    Ngoku ndikhwele ihashe!

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    Ewe, ndisisidenge ngokwaneleyo ukuba ndingacinga ukuba i-Old Spice ipholile kwaye iyasebenza. Ukuthathela ingqalelo ukuba uninzi lwabantu lusasele i-pigeon-hole Old Spice njengophawu lweXhego-licela umbuzo- Ngaba ikho enye kwezo ntengiso zintle, intengiso kunye nokuprinta iintengiso ezisebenzayo? Ndiqinisekisa ukuba babebiza kakhulu kunemizamo ye-Old Spice YouTube.

  11. 11

    Ndikunye nawe, bendicinga ukuba kuyonwabisa, kuyabandakanyeka kwaye kwenziwe kakuhle, kodwa ndingathanda ukubona impembelelo kwintengiso ngaphambi kokuba sonke siyibhengeze njengempumelelo yemidiya yoluntu…

    (Ndibhloxe malunga nayo apha: http://bit.ly/9SiQ3L)

  12. 12

    Intombi yam ibuyele ekhaya phezolo kwaye indixelele ukuba ithathe i-Old Spice kwaye iyiphunga okokuqala ngqa izolo ngenxa yezo vidiyo. Uphume wayithanda, kwaye ufuna ukuba ndiyizame.

    Isampulu yesayizi enye, kuyavunywa, kodwa ngaphakathi kwesampulu iyasebenza. 🙂

  13. 13

    Ngokuqinisekileyo baphumelele kwezona zinto zintle abanokuthanda ukuba nazo kwezi ntsuku (iphulo eliqhutywa kwaye lasasazwa ngumthengi), kwaye i-Old Spice ekugqibeleni 'ipholile' kwakhona. (Um… bekupholile? Ndicinga ukuba ndisemncinci kakhulu ndinolwazi kakhulu nge-Old Spice ..)

    Kum, olu hlobo lwesibhengezo alwenzi ukuba 'uthembe' uphawu, njengakwimeko yeGoDaddy (ukusingathwa kwewebhusayithi yinto efuna inqanaba lokuthemba- ivumba lendoda; hayi kakhulu) kodwa ukuba ndibone indala Isinongo kwithala lezinto ezithengisa iziyobisi, ndingayinika ke ngoku, ndifuna ukubona nje ukuba kunjani kanye kanye xa ndinento yokwenza nophawu, ndinomdla kuluphawu… ukuba yonke into ibalulekile, akunjalo?

    Isidenge silungile. Isidenge siyangeneka; eziqhelekileyo. Isidenge kukusinda. Kodwa awunakukubiza oku sisimumu. Inobuqili, kwaye isondo. Umdibaniso ongenako ukumelana nawo. 😉

  14. 14

    Kuhle ukuva umbono ochasayo endaweni yoko, kodwa eli phulo lahluke kakhulu kuneentengiso zeGoDaddy Super Bowl. Ayilulo uthelekiso olufanelekileyo lwe-IMO. Hayi ii-apile kwii-apile, zii-apile ukuya ku-ribeye.

    Ukufana kuphela kumkhankaso weGoDaddy yinxalenye "yokubonisa ulusu".

    Ndiyavuma ukuba ulusu ngenxa yolusu luyinto engathethiyo kwaye esisimumu ukuba kuko konke oko kodwa kule meko lisetyenziswa ngendlela ehambelana nephulo elinomdla ngakumbi.

    Ubungqina? Andicingi ukuba amantombazana amaninzi abelana ngeentengiso ezingenamsebenzi zeGoDaddy kunye nabahlobo babo kunye neenethiwekhi. Ngenye indlela, AMANZI abafana babelana kwaye bayaqhubeka nokwabelana ngeentengiso zeSpice esiDala, ngaphandle kokuba nendoda engenahempe njengeyona nto iphambili ebonakalayo. Into yokuba bazimisele ukwenza njalo ibonisa ukuba "ulusu" ayisosizathu sokuba babelane.

    Iintengiso zikaGoDaddy yayiyindlela yesiko yokuthengisa, ichanekile? Kwakungekho buqu kwaye akukho ndlela yokuba "ndibandakanyeke" noDanica Patrick ngqo. Kuyafana neminye imizekelo yakho. Nokuba umdala u-Spice akaphenduli kumntu othile ombuza umbuzo, unethemba lokuba uya kuyenza kwaye inyani ukuba uyayiphendula into eyahlulahlula kakhulu iGoDaddy, iTwilight, iSondo kunye neSixeko kunye namasele kwiintengiso zebhiya .

    Kukuzibandakanya kunye nokwenza ubuqu okwenza oku kwahluke. Umthengisi okrelekrele wakha wandixelela ukuba yonke intengiso ye-imeyile kufuneka ibe yi-1) kulindeleke ukuba ibe yi-2) buqu kunye ne-3) efanelekileyo. Uninzi lweenkampani alunakho ukwenza nge-imeyile kwaye i-Old Spice ikwazile ukuyenza ngephulo lentengiso.

    Ingaba ucinga ntoni?

  15. 15

    Phambi kwale veki iphelileyo, andikholelwa ukuba nditshilo la magama athi 'Old Spice' ngaphandle kokuba ndiqhula ndibhekisa kwivumba lomntu omdala. Nangona kunjalo, nam ndiyisele i-'Old Spice 'yomkhankaso wemidiya yoluntu uKool-Aid. Ndiyayithanda. Kuyabandakanyeka. Kuyandenza ukuba ndifune ukubaleka ukuya ku-Twitter kwaye ndize nento enobuqhetseba ngethemba lokuba i-Old Spice Guy iya kwenza ividiyo kum nje. Ngaba inento yokwenza nomtsalane wakhe wesini? Hayi. Ingcinga yodumo lomzuzwana (ewe, andinzulwanga), ukuzibandakanya okupholileyo ngenene kunye nophawu (nokuba ndiyayithenga okanye hayi) kunye nento emnandi ngokwenene ukwabelana nabahlobo. Ngaba lonke olu lonwabo luguqulele kwintengiso yam? Hayi. Kodwa ndiza kukuxelela ukuba kwixesha elizayo xa ndiseshelufini, ndiza kucoca phezulu kwelinye lamakhwenkwe abo amabi kwaye ndithathe isifuba. Mnye umqobo obaluleke kakhulu phakathi kwephulo elikhulu kunye nokuqhushumba imali kwindawo ekuthengiswa kuyo iziyobisi. Yiyo imveliso. Ukuba ayinuki kamnandi, sebenza kakuhle kwaye unikezele ngexabiso lemali andenzi ntengiselwano. Kulungile kwi-Old Spice ngokundinyanzela ukuba ndibeke uphawu lwazo kwiseti yam yokuqwalaselwa.

  16. 16

    Nge @davefleet:

    - Ukwazisa: Jonga
    Incoko: Jonga

    Ukuza kuthi ga ngoku uninzi lweephulo ziyakwazi ukuya, nangona kunjalo kum oku kuye kwaqhubela phambili:

    - Ukuthathelwa ingqalelo (jonga kwiishelufa ze UKUQAPHELE, cinga ngako): Jonga
    Ukuthenga okukodwa: Jonga

    Ndiyayibona i-gf yam (ukuba ibiseCanada) iyema, ivumba kwaye ifuna ukundizama ngenxa yezi. Inokuqhuba kuphela ukuthengwa okukodwa nge-1/20 yababukeli, kodwa ngelo xesha ngumsebenzi wemveliso ukuqhuba ukuthenga kwakhona.

    Kuyimpumelelo kwiincwadi zam, enyanisweni kunzima ukuba uthethe kuba akukho nzulu. Ukubulawa ngokuqaqambileyo, ehlekisayo, ehlanganiswe ngomlingo kwimidiya yoluntu kodwa ingekho nzulu. Kwaye ndiyayithanda.

  17. 17

    Ingcamango yezi ntengiso kukuba:
    Yandisa ulwazi. Yenziwe.
    2. Qalisa incoko. Yenziwe.
    3. Yenza abantu baqaphele i-Old Spice ezishelfini. Yenziwe (funda amagqabantshintshi apha ngasentla kwam).
    4. Yenza ukuba abantu bathenge le mveliso. Kwakhona, kwenziwe. Ngokuqinisekileyo amanani asangena kodwa sele ndiqaphele ukuba abahlobo bam bayazama nangona utata wabo wayeyisebenzisa kudala emini.

    Kodwa andizukuya kude ndiyibize ibali eliyimpumelelo kwimidiya yoluntu okwangoku. Ngaba iphumelele ekuphakamiseni ulwazi ngebrand? Hellz ewe. Ngapha koko, ndinomlinganiso wokuba ngubani oza kuphumelela umlo phakathi kwe-Old Spice guy kunye no-Dos Equis guy (becinga ukuba u-Chuck Norris ebengekho kuba sonke siyazi ukuba uzophumelela) KODWA ndide ndibone amanani kwintengiso ye imveliso ukuza kuthi ga ngoku isetyenziswe nje njengephulo lokwazisa. :) Umbuzo ngulo ungathandwa kodwa uhambise imveliso?

    Ungamthanda umfo we-Dos Equis, kodwa uyayithanda ibhiya ye-Dos Equis? Ngaba uyithengile kwaba kanye emva kwentengiso ezimbalwa zokuqala? Ngaba uqhubekile nokuyithenga emva koko? Ukuba kukho unqamko phakathi kwebrendi kunye nemveliso uza kufumana ukuthengwa okukodwa okungasosiphelo. Ufuna ukwenza uphawu lokunyaniseka- nokuba ubamba kangakanani isilogeni (okanye).

    Ngaba ndicinga ukuba andisekeki?
    Nditsalele umnxeba ngaphandle kodwa ulumkiswe: Ndingumthandi andinguye umlo kodwa ndikwangumlo ngoko ke ungafumani zimvo.
    Ngoku jonga umfazi wakho, ngoku jonga kum. Ndikhwele ihashe.

    Masinwabe.

  18. 18

    Ngobunye ubusuku ndihamba kwiivenkile zokutya ndadibana neOld Spice. Ngaba bendingagcinwanga kakuhle kwizinto zokuthambisa bendizithengile ukuze ndizame. Eli phulo ngokuqinisekileyo liyityhala ngaphezulu kwengqondo kwaye ubungqina be-anecdotal buya kubonisa ukuba iyathengisa okanye zimbini.

    Into endiyithandayo ngeli phulo kukuba iyayiqonda imeko ethandabuzekayo yenkcubeko ye-intanethi. Iqela belingaqhubi nje, bebemamele kwaye bephendula. Ukudlala ngothando no-Alyssa Milano, kanye ezantsi ukuthumela iiroses endlwini yakhe. Ukuhanjiswa kwesindululo somtshato. Impendulo ethe ngqo kumntu ongenamlandeli umkhulu owayegculela ukuba i-Old Spice Man incokola nabantu abadumileyo. Ukuhanjiswa kwee-soundbites ukuze uluntu olubomvu lube nakho ukwenza http://oldspicevoicemail.com

    Ngaba obu bubugcisa obuphezulu? Hayi.

    Ngokuqinisekileyo ndinomdla wokufunda ukuba loluphi uhlobo lweziphumo i-P & G eza kuzibona kweli phulo kwaye ndingathanda ukufunda ukuba eli phulo lakutshanje lithelekisa njani nentengiso ye-super-bowl, zombini ngokweempawu kunye nentengiso.

    … Uncumo lwe-monocle P_ ^

  19. 19

    Uyazi njani ukuba eli liphulo elikhulu lokuphumelela?
    Ngenxa yempendulo efunyenweyo. Uchanekileyo ngokuchanekileyo kuhlalutyo lwakho kodwa ekupheleni kosuku lokuthengisa lufana nobugcisa. Ukuba abantu bacinga ukuba kulungile, kulungile ngaphandle kokuthambeka, ukujija, ukutyibilika, ukuqhekezwa, ukudinwa, ukusisiqhwala, nokuba yintoni. Ukuhlekisa kuyahlekisa, kulungile kulungile kwaye iziphumo zezona zibalulekileyo.

    Uninzi lwabantu apha ngezantsi sele bangqina abantu sele beqwalasele, bezama kwaye bethenga imveliso ekungekho mntu ongaphantsi kweminyaka engama-60 ayithengileyo kangangeminyaka engama-20.

    Aba bafana baxhokonxa abona bantu banamava kunye nabashukumisayo kwimithombo yeendaba zentlalo ukuba batsibe ebhodini kwaye bakhuthaze iphulo labo kwaye bayinike isitalato sokwenene. Into embalwa kakhulu eyenziweyo.

    Kukubaleka oko ekhaya!

  20. 20

    Ndiyazi ukuba ngoku ndisebenzisa iimveliso zespice ezindala kwaye ndiye ndaqala ukuzithenga ngalo lonke ixesha lokuthengisa 'ndikhwele ihashe'. Ngaba unombulelo ngokupheleleyo kwintengiso? Andiqinisekanga.

    Nokuba singalinganisa ishishini elitsha ngeli phulo okanye hayi kum, asisesona siphumo sibalulekileyo. Ndicinga ukuba, njengoko uJeremy Wright esitsho kumagqabantshintshi akhe, ukuba iincoko kufuneka zithathelwe ingqalelo njengemilinganiselo efanelekileyo kuba iincoko ezilungileyo zichaza amava ebranti kunye nendlela ebekwe ngayo noluntu. Imidiya yokuncokola yindlela epholileyo yokuvumela uphawu ukuba luphenjelelwe ngabathengi, oluyivumelayo ukuba ivakalise ngakumbi kumthengi. Ndiva ukuba i-Old Spice ikhubekile kwimeko efanayo apho umthengi eziva 'eyinxalenye yeqela' ukuze athethe.

  21. 21

    Ukuvumelana nodongwe olungezantsi… iGoDaddy iyasilela kuba ayibonisi LUTHO ukude, ayinamabala, kwaye yazi ukuba yintoni… ukubonisa ama-boobs ngo-2010 kusebenza njenge-Hollywood 'Blockbuster' eneziphumo 'ezizodwa' kodwa akukho bali… IJurassic Park yaphula ukungunda (kwaye ndinebali elinyanzelisayo lokuthwala usuku)… kodwa uyakhumbula, oh andiyazi impinda ka 'Godzilla'… umboniso bhanyabhanya uMatewu Broderick ngokuqinisekileyo unqwenela ukuba angaze, naphakade, nanini na eve ... yeentloni uMateyu.

    Iintengiso zikaGoDaddy = ukwenziwa kakubi kukaGodzilla… iSpice Esidala = Ukuqaliswa kweemovie entsha (ukubheja nje kuqinile, andikubonanga)… kodwa umxube wokumangalisa ngokubonakalayo kunye nebali elimangalisayo lokuthimba abaphulaphuli aka ukuzonwabisa.

    Kule meko, iintengiso zeOld Spice zazihlekisa kwaye indlela kunye nendlela abanxibelelana ngayo nabantu 'yayikrelekrele' ngokwenene… yayilixesha elilungileyo.

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    Uxolo Chris! Andiqondi @GuyKawasaki kwaye @AlyssaMilano ayingabo abaphulaphuli 'abancinci'. Ngokunjalo, amajelo asekuhlaleni ayingobaphulaphuli 'abancinci'. Iimpawu zibonisa ukuba phakathi kwe-30s nangaphezulu banelona nqanaba lokukhawuleza lokukhawuleza kumajelo asekuhlaleni. Lo ibingumdlalo ococekileyo wentsholongwane… ikhomba kubantu abakwi-intanethi nabaphulaphuli abakhulu, bathabathele ingqalelo (kunye ne-EGO yabo) kwaye benze into ebenza bathethe nge-Old Spice.

    Khange nditsho ukuba kukuthengisa okungalunganga, ndinomdla nje ukuba intengiso iya kusebenza.

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    Uhlalutyo lwakho lwe-Old Spice stunt = FALSE.

    Iividiyo zeOld Spice zazikhazimla hayi i-bc yayo nantoni na kwiscreen, kodwa bc le nto ayithethayo iyamangalisa. Ndiqinisekile zizinto ezimbini: (a) uthetha Nathi kwaye (b) le ayithethayo ihlakaniphile. Inani lokusasazeka kolwazi abazisileyo kwiimpendulo zabo ezincinci zichanekile kwaye zinomdla. Bebesazi kakuhle ukuba mabathini, kwaye ixesha kunye nexesha leempendulo yile nto sinomdla kuyo. Siqhele ukuhlala singahlambulukanga, singaziwa xa sigqogqa kwiwebhu, ukuze naliphi na ilinge lokuthetha noJoe Everyman (okt ukwaphula ubugorha) lamkelwe ngezandla ezishushu. Kutheni le nto oonotsheluza bedume kangaka ngoku? Ngesizathu esinye ngokuchanekileyo (kodwa ngokunxulumene namava ethu angaphakathi kwipolis). Kuphantse kulindelwe kancinci kwi-intanethi kuba phantse indalo yesibini ilahlekile kulwa. I-Old Spice yenze ukuba kube lula ukuba kuthethwe nabo ngokucacileyo, kwaye ukuba sithathe inxaxheba, sifuna ukubandakanywa noJoe Everyman Ke ewe.

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    Ndisebenzisa iimveliso zeshawari zeSpice ezindala. Akukho deodorant okanye enye into. Iimveliso zabo zeshawari zilungile ngokwenene. Ndiyifumene iyonwabisa xa ezi ntengiso ziqala kwindawo.

  27. 27

    Bancinci kutata wam, ke ewe abaphulaphuli abancinci! Babenamabala e-TV aqengqeleka phambi kwento yemidiya yoluntu ... iseyilinge lokuthengisa elinamajelo amaninzi elibonakala liyinxalenye yephulo elikhulu. Ubungqina buhlala buku- # ke kuyakufuneka silinde kwaye sibone ukuba siyasebenza na. Okwangoku kubonakala ngathi iyasebenza… ikubhalele ukuba ubhale ngayo… kwaye usazi ukuba wena ungumthengisi okrelekrele ngokwakho, ndiyabheja ubusazi ukuba esi sithuba siza kuba nengxoxo eninzi kwaye sidibanise ijusi nayo 🙂

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    Ngaba ukuqhuba ingeniso yinto echazayo ukuba ingaba eli phulo liyimpumelelo kwimidiya yoluntu? Ndingacenga ukwehluka kuba kubonakala ngathi kum 26 izimvo kwinqaku lakho lodwa, ezingenakubalwa (izigidi mhlawumbi) iitweets kunye nolunye unxibelelwano kumajelo asekuhlaleni onke akhomba kwimpumelelo yentengiso yemithombo yeendaba.

    Nokuba akukho nyuso lwentengiso ngokuthe ngqo kunzima ukutsho ukuba ukonyuka kolwazi lwebrand kunye nokwazisa kwintengiso entsha akunalo ixabiso kwaye kunika iqonga lemizamo elandelayo.

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    UAleksandra,

    'Ukuthenga okuthile' okanye ispike ekuthengweni kusenokungabi nayo iMbuyekezo yoTyalo-mali eyimfuneko ukubonisa impumelelo kwiphulo elinje.

    Doug

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    Ndiza kubheja ukuthengisa kwayo i-Old Spice-kuba kuyila ulwazi ngexesha elizayo xa usesitolo uyakuqaphela ukuba i-Old Spice yanamhlanje ayisiyiyo i-Old Spice efanayo neyayinxitywe ngoo-1970. Baye bandise umgca wabo kakhulu kwaye ezinye zezinto ezintsha ziyinto entle kakhulu.

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    Umarty,

    Thina bantu badala sele bekhona okwethutyana sibone amaphulo amaninzi anje eza kwaye ahamba. Sibonile wonke umntu ekhala phezulu eluphahleni kwimikhankaso eqaqambileyo, kuphela ukubona amaxabiso esitokhwe kunye neentengiso ziqhubeka ukuwa kamva. Kungenxa yoko le nto ndigxeka eli phulo. Ndiyayithanda buqu kwaye iyandothusa indlela endiva ngayo ingxolo… kodwa ndiyazibuza ukuba ingaba impembelelo yexesha elide izakubakhona.

    Doug

  34. 34

    Kuyavunywa kuwo onke amanqaku… ngaphandle kombuzo okanye ugcino malunga nokuba ingaba eli phulo liyimpumelelo na okanye akunjalo.

    I-slam dunk, yayo nayiphi na inkampani, kukuba nentengiso emangalisayo kunye neemveliso ezimangalisayo. Andithandabuzi ukuba eli phulo liza kubaphembelela abantu ukuba bathenge… kodwa ukuba iimveliso "ziyanuka" (i-pun ejoliswe kuyo), awunakugxeka intengiso.

    Ngamanye amagama, ndiyakholelwa ukuba injongo yephulo- yeOld Spice okanye iDos Equis - 'Zama imveliso yam'… hayi 'Yiba ngummeli wobomi bemveliso yam'. Ngokuphathelene noku, eli phulo le-Old Spice liphumelele WILDLY!

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    Kuyinyani kodwa ngaba yayiyinjongo yalo mzamo othile? Ngokucacileyo bazama into entsha, ukuzama ukuvuselela uphawu lwakudala lweSpice kwaye luyenze ibonakale kwisizukulwana esincinci. Ekugqibeleni oku kuya kukhokelela kwintengiso kodwa ngaba yayiyinjongo yalo mzamo okanye ngaba injongo yayiyeyokukwazisa nokuphinda ubeke uphawu kwimveliso eyayibonwa njengemveliso endala yabantu? Ngoku baneqonga elikhulu apho baya phambili kwaye babhengeze imveliso kunye nengeniso yokuqhuba engqondweni. Ngaba ayiphumeleli? Ngaba loo nto ibingaqhutywa yimidiya yoluntu?

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    Sisidenge? Ewe. Ngaphandle koko ayizukuhamba yintsholongwane. Nantsi imeko yokwenyani. Ngenxa yokuba i-Old Spice iphehlelele umkhankaso wabo wentsholongwane ukukhuthaza iingxoxo ezingezizo zentengiso ezinje ngale, uninzi lwabantu endibaziyo lulapha malunga nokuba zinkulu kangakanani iimveliso zabo. Ngoku ndiziva ndinyanzelekile ukuba ndikhangele icandelo leSpice elidala kwithala elizayo xa ndisiya evenkileni. Baphumelele nje umthengi omtsha.

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    Ndivumelana noAdam, amabali empumelelo yokwenyani alele kumaphulo okuvuselela iinkampani ezinje ngeDomino kunye neOld Spice ziyakwazi ukuhambisa ezi zinto zivelisayo ukuze abantu bazibandakanye kwaye bavavanye- ke ngethemba lokutshintsha uluvo lwabo ngenxa yemveliso. Ewe umsebenzi omninzi kumaqonga eendaba ezentlalo ngamashishini amakhulu kunzima ukulinganisa notshintsho lwengeniso ngqo, kodwa ixabiso elivelisa incoko ebandakanyekayo liyinto enkulu.

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    Ukuba sisidenge kwaye kulula, kutheni ingenzi ngakumbi? Amabala aqaqambile kuba abantu bayathetha ngeSpice esiDala. Ixesha. Inqaku lesikhuzo.

    Inqaku lakho lisemthethweni kodwa alisebenzi. Iyathengisa kwaye iyakhazimla kububudenge bayo. I-BTW, ndicinga ukuba i-repartee kwi-Old Spice ads ikrelekrele kancinane kuneGoDaddy.

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    Madoda, niphoswa licandelo lentengiso elibalulekileyo… Eli phulo alijoliswanga emadodeni… Ijolise kwabasetyhini. Siyazithenga izinto zabayeni bethu, kunye namasoka. Kwaye siyalithanda iphulo ..: *

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    Ewe, eli phulo lithengisa ngakumbi iimveliso zeSpice endala.

    NgokukaNeilson Co Ukuthengisa kunyuke nge-11% ngaphezulu kweeveki ezingama-52, kwaye kwezi nyanga zintathu zidlulileyo, ukuthengisa kweqe ngeepesenti ezingama-55 kwaye kwinyanga ephelileyo, banyuke ngeepesenti ezingama-107. http://bit.ly/brandweek-old-spice (IBrandweek kaJulayi 25, 2010)

    Ukuthengiswa kwe-Red Zone kufike kwi-1.6 yezigidi zeedola kwiiveki ezine eziphele nge-11 kaJulayi, iipesenti ezingama-49 zatsiba ngaphezulu kweeveki ezine eziphele ngoFebruwari 21, idatha yedatha kaSymphonyIRI Ezinye izinto ezine zeOld Spice Body Wash zibonisa ukwenyuka. Ukuthengiswa ngokubanzi kwe-Old Spice Body Wash kwaphakama iipesenti ezili-105 ngelo xesha

    Ukuba la manani achanekile, kujongeka ngathi yimpumelelo emangalisayo kum.

    Phambi kuka-2010 “Isiqholo Esidala = Indoda Enkulu Iyonke!”
    Thumela i-2010 "Old Spice = Indoda eseHarini wonke umntu uthetha malunga nokwabelana ngeeNethiwekhi zeNtlalo"

    YITHANDE!

    Harrison

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