Kutheni le nto iWalmart kufuneka ibheyile kwiNtlalo yeHyperlocal

MyLocalWalmart

Cebisa.ly ukugqibile Uhlalutyo lwesicwangciso esileleyo yiWalmart yokuphuhlisa iphepha le-Facebook kwindawo nganye engama-3500. Nasi isiphelo esenziwe nguCommend.ly:

IWalmart ibonakala ngathi inesicwangciso somxholo kubandakanya nokuthumela umgaqo-nkqubo endaweni. Nangona kunjalo, akubonakali ukuba baneethagethi zenqanaba lokugcina lokufumana okanye ukubandakanya abalandeli. Ubuncinci, akukho nto ibonakala isebenza ngoku. Ukuqwalaselwa okuthile kukusetyenziswa kwesicwangciso-qhinga somxholo. Oku kuyaphikisana nefilosofi yokwenziwa kwe-Facebook kubalandeli. Ukubeka amava ngokupheleleyo, nkqu nolawulo lwePhepha kufuneka lubekwe kwindawo enkulu.

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Recommend.ly iyaqhubeka ukubonelela ngamanyathelo amane okuguqula iinzame kodwa ndiyoyika ukuba ziphosakele. I-Walmart ayizukujika esi sicwangciso-nokuba sisebenzisa iitoni zomzamo. Ingcebiso yam ngekhe iqale umzamo kwasekuqaleni.

Kutheni le nto iWalmart kufuneka ibheyile kwisicwangciso esiliqili, sentlalo?

  • Kukho akukho mahluko kwingingqi phakathi kweWalmarts. Iibhokhwe eziluhlaza ezifanayo, ubeko olufanayo kunye neminikelo efanayo. Uphawu lweWalmart kunye neenjongo zesiza kukwenza iWalmart nganye ingacacisi ... kutheni unokuba nesicwangciso sentlalo esenza ngokuchaseneyo?
  • Kuwo nawuphi na ummandla onabantu abaninzi, zimbini ukuya kwezintathu iiWalmarts ekumgama wokuqhuba. Abantu dont 'bacinge ngaphakathi, "Le Walmart yeyona ndiyithandayo". Endaweni yoko, baqhubela kwifayile ye- Eyona ndawo ifanelekileyo. Oku kunxulumana nokwahluka kwengingqi ngokunjalo. Ummandla onabantu abaninzi unokufumana iindwendwe ezaneleyo kwi-Facebook ukuxhasa amaphepha, kodwa awanakuthobela indawo ethile. Imimandla yasemaphandleni ayinazo iindwendwe ezaneleyo kwi-Facebook ukuxhasa iindawo ezizimeleyo.
  • Ukwahlulahlula kweWalmart kunye nexabiso kumthengi lixabiso… ayikho enye into. Xa usenza ixabiso lakho lokwahlula phakathi, akukho namnye ukhetha uphawu lwakho kuba bayakuthanda. Banokuwathanda amaxabiso asezantsi… kodwa amaxabiso lawo anokufumaneka naphi na. Abathandi beWalmart ababalandeli kwaphela, bangabalandeli bamaxabiso asezantsi.

Ngamanye amagama, isicwangciso ngaphakathi kwe-Facebook asihambelani kwaye asinakuthelekiswa nesicwangciso sabo sokuthengisa. Zombini ziyangqubana.

Ingcebiso yam iya kuba yile yiya yengingqi. Nazi fans gaphandle phaya. Ndiyazi usapho olwenza uhambo oluya eWallyworld veki nganye kwaye akukho nto imfutshane ngokubhiyozela. Kodwa aba bantu (ngokucacileyo) bambalwa kwaye bakude kakhulu. Endaweni yokuya kwi-hyperlocal, ngendikhethe indlela ye-DMA (indawo yentengiso echongiweyo) kwaye ndinabaphathi abavela kwiWalmarts nganye ezikhuphisanayo kwiphepha elinye ukuze ziqwalaselwe.

Indlela ye-DMA yayiya kuvumela ukuhanjiswa okulula kunye okuphakathi kweentengiso, izibonelelo kunye neekhuphoni, kunye nokubonelela abalandeli beWalmart ukhetho lokuba ngumlandeli wengingqi kunye nokutyelela nayiphi na ivenkile abafuna ukuyikhetha enye okanye ezingaphezulu kwi-Facebook. Ndicinga ukuba iyakuba ngumlo onqabileyo weWalmart yokufumana abalandeli kwiphepha lengingqi likaFacebook, kodwa ngekhe kube yinto enqabileyo njengokusebenza kwiphepha levenkile yendawo.

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