Qaphela xa uthelekisa ii-apile kwi-Apple Trees

iiapile umthi weapile

Umhlobo olungile UScott Monty wabelana idatha ethile evela kuMcKinsey kuphando olunikezela ngezi nkcukacha-manani zilandelayo:

I-imeyile inyani i-40X isebenza ngakumbi kune-Facebook okanye i-Twitter yokufumana abathengi abatsha.

40%! Nanini na xa ndibona ubalo olunje, ndinomdla kwaye kufuneka ndileqe ukuya emthonjeni ukuze ndifunde ngakumbi. Ndikhawuleze ndahamba ngeposti kaScott ndibuyele kwingxelo kaMcKinsey, Kutheni abathengisi kufuneka baGcine ukukuthumela ii-imeyile. Wowu ... igama lincinci encinci yokuqhagamshela kwaye lisondele kwimbono yam yentengiso ye-imeyile. Ndiyakholelwa ukuba i-imeyile ibalulekile kumbutho (ngapha koko ngekhe ndakhe eyam inkonzo ye-imeyile).

Kukho iziphene ezibalulekileyo kuthelekiso phakathi kwe-Facebook okanye i-Twitter. Ndiza kuthi kufana nokulinganisa ii-apile kwiiorenji, kodwa ukufana okusondeleyo kukuba kufana nokulinganisa ii-apile imithi yeapile.

  1. Igalelo - Isiphene sokuqala kukulandela umkhondo. Ngexesha lokufumana kwethu umntu obhalisileyo, sinabo ngaphakathi kwethu kubahlalutyi okusingqongileyo kwaye unokuzilandela phantse nayiphi na inkonzo ye-imeyile ukusuka kubhaliso kuguquko. Oku akufani nemidiya yoluntu. I-Facebook kunye nokugcwala kwezentlalo kuhlala kunikelwa ngokungafanelekanga, okanye siphulukana nomkhondo kwenye indawo apha endleleni. Nanku umzekelo ogqibeleleyo, ofanelekileyo. Ndifunde iposti kaScott kuFacebook, kodwa ndabelana ngesixhumanisi ngqo kwinqaku lakhe apha. Ngaphakathi kwakhe kubahlalutyi, Nasiphi na isithuthi esivelisiweyo siya kubangelwa kukuthunyelwa kum-hayi kuFacebook.
  2. Unxibelelwano lwe-Omni-Channel -Bangaphi abantu abafunda izithuba zam kuFacebook nakuTwitter kwaye babhalise kwibhlog yam? (Impendulo ngamawaka). Njengokuba abo babhalisi beguquka, ngaba ndibabonisa ngokufanelekileyo kwimithombo yeendaba zentlalo apho babendazi? Hayi, isifundo sikaMcKinsey asithethi ngemvelaphi yombhalisi. Phakathi kokuhanjiswa gwenxa kunye nokuziphatha kwesiteshi se-omni, ukulandelwa ngokuchanekileyo kulahlekile.
  3. Injongo -Ukholelwa phi ukuba ababhalisile bakuluhambo lwabathengi phakathi kolwazi kunye nokuguqula? Ngaba ukholelwa phi abalandeli be-Facebook kunye ne-Twitter? Ababhalisi sele bezibandakanye kwaye benze ukuzibophelela okukhulu-kukubonelela ngedilesi ye-imeyile. Endaweni yokuchaza i-imeyile i-40x isebenze ngakumbi kunamajelo asekuhlaleni, i-verbiage efanelekileyo kufanelekile Umbhalisi ubandakanyeke ngakumbi kwi-40x kunomlandeli weendaba zentlalo.

Kubalulekile ukuba ukhumbule ukuba i-imeyile isekhona, ubukhulu becala yi-1: 1 yokunxibelelana. UScott uchanekile ukuba ubuqu kunye ne-imeyile zisebenzise ukusebenzisana okumangalisayo. Ngokombono wam othobekileyo, akukho ndlela i-imeyile evelisa ngayo uguquko olungaphezulu kwama-40x kunamajelo asekuhlaleni ngaphandle kweenkampani ezisebenzisa zombini ngokufanelekileyo. Ndiyathemba ukuba iinkampani ziqhuba ababhalisile ngakumbi kwimidiya yoluntu, besenza amathemba anzulu kwinguqulelo yefaneli.

Imidiya yokuncokola ngumthi weapile, i-imeyile yiapile. Andisoze ndityhalele inkampani ukuba ishiye okanye itshintshe isicwangciso esinye isinike enye. Imithombo yeendaba kwezentlalo ibonelela nge-1: Iqonga elininzi apho umyalezo wam unokuphindaphindwa ngamanqanaba afanelekileyo. Isebenza kakhulu njengeempompo emanzini, ngamanye amaxesha ifumana amandla kunye nokuqhuba ulwazi ngakumbi ngetoni.

Imidiya yokuncokola nayo iimpembelelo zenjini yokukhangela (ngokungathanga ngqo) njengoko ulwazi luye lukhankanye kwi-intanethi Esi sithuba, kwakhona, ngumzekelo omkhulu. Ndivelise i-backlinks kuyo yomibini indawo kaScott kunye nendawo kaMcKinsey ngesihloko.

Njengoko imbewu idluliselwa ipoleni kwaye ii-apile zikhula zivuthiwe, ziyawa emthini. Oko akuthethi ukuba iapile ibaluleke ngaphezu komthi. Ngokuchasene noko!

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