Zeziphi ezona zakhono zibalulekileyo zokuthengisa ngo-2018?

Izakhono zokuThengisa ngo-2018

Kwiinyanga ezimbalwa ezidlulileyo bendisebenza kwikharityhulamu yoomasifundisane bokuthengisa ngokwedijithali kunye neziqinisekiso zenkampani yamanye amazwe kunye neyunivesithi, ngokwahlukeneyo. Kube luhambo olumangalisayo-ukuhlalutya ngokunzulu indlela abathengisi bethu abalungiselela ngayo kwiinkqubo zabo ezisemthethweni, kunye nokuchonga izikhewu eziza kwenza ukuba izakhono zabo zithengiswe ngakumbi emsebenzini.

Isitshixo kwiinkqubo zesidanga sendabuko kukuba ikharityhulam ihlala ithatha iminyaka eliqela ukuba yamkelwe. Ngelishwa, loo nto ibeka izidanga iminyaka ngasemva njengoko bengena emsebenzini ngaphandle kokuba babe noqeqesho olakhayo.

Okubaluleke ngakumbi kunokufunda indawo eguqukayo yeqonga lobuchwepheshe bokuthengisa, abathengisi kufuneka babenendlela yoqeqesho ekucwangciseni, ukulinganisa kunye nokwenza naliphi na inyathelo lokuthengisa. Kungenxa yoko le nto ndikhulise Uluhlu lokukhangela umkhankaso wentengiso… Luluhlu olucokisekileyo oluqinisekisa ukuba inyathelo lakho liya kuba nempumelelo kangangoko kunokwenzeka.

Itekhnoloji kunye namajelo eendaba ezentlalo enze igalelo elibonakalayo kwezentengiso kule minyaka imbalwa idlulileyo. Kakhulu, kangangokuba abanini bamashishini abancinci, oosomashishini, kunye nabathengisi banokufuna ukuhlaziya iiseti zabo zobuchule ukuze bazibandakanye ngokufanelekileyo kwisizukulwana esilandelayo sabathengi (uGen Z) ngelixa besebenzisa ubuchwephesha obuqhubela phambili. Isidanga seYunivesithi yaseMaryville kwiNtengiso

IYunivesithi yaseMaryville idibanise olu luhlu oluneenkcukacha zezakhono eziyimfuneko kubathengisi ukuze baphumelele emsebenzini. Qiniseka ukuba ufunda iposti yabo ipheleleyo nge-infographic engezantsi, Izakhono zangoku zeNtengiso ze-11 zaBavelisi boShishino kwi-Master.

Izakhono zokuThengisa eziBaluleke kakhulu zango-2018

  1. Ukuthengisa umxholo - Imibutho yazo zonke iintlobo inokusebenzisa abathengisi abenza umxholo wokuqala, wokuzibandakanya kunye noyilo. I-86% yabathengisi basebenzisa ukuthengisa umxholo njengenxalenye yesiqhelo yesicwangciso sabo, nokuba basebenzela ii-conglomerate zehlabathi okanye amashishini amancinci, nangona kunjalo, yi-36% kuphela evavanya umxholo wabo wobungcali bokuthengisa njengabantu abadala okanye abaphucukileyo. Ukudalwa komxholo kunye nolawulo, uhlalutyo lwewebhu, kunye nolawulo lweprojekthi yedijithali zonke zizakhono eziphambili kule ndawo.
  2. UkuThengiswa kweFowuni - Abantu abazizigidi ezingama-219.8 baseMelika- i-67.3% yabemi base-US bane-smartphone. Oku kwenza ukuba izicwangciso zeselfowuni zibaluleke kwimizamo yokuthengisa yombutho. Ithuba lokufikelela kubabukeli ngokubanzi ngeselula likhulu, njengoko amaMelika ejonga kwiifowuni zawo umndilili wamaxesha angama-47 ngemini. Eli nani liphantse liphindwe kabini kubantu baseMelika abaneminyaka eli-18 ukuya kwengama-24 ubudala, abajonga iifowuni zabo umndilili wamaxesha angama-86 izakhono eziphambili kule ndawo zibandakanya uyilo lweselfowuni, uphuhliso lweselfowuni, kunye ne-e-commerce analytics.
  3. Ukuthengisa nge-imeyile Ukuthengisa nge-imeyile kuye kwaba sisicwangciso esiliqili seminyaka eliqela kwaye kuya kuqhubeka kunjalo. I-86% yabathengisi isebenzisa i-imeyile ukuhambisa umxholo wentengiso. Ukuzenzekelayo kwentengiso, iindlela zokubandakanya ababhalisi, kunye neendlela zokukhula kwababhalisi zonke ezo zinto zibulala ngaphakathi kwesi sicwangciso.
  4. Intengiso yeendaba zeNtlalo- I-70% yeGen Z ithenga iimveliso kunye neenkonzo ngemithombo yeendaba zentlalo, isenza intengiso yemidiya yoluntu njengecebo elibalulekileyo lokufikelela kwi-69% yeGen Z isebenzisa i-Instagram, iyenza ukuba ibe lelona qonga laziwa kakhulu kwimidiya yoluntu. Oku kulandelwa nguFacebook noSpapchat, nganye nganye isetyenziswa ngama-67%. Ngokomndilili, abathengisi basebenzisa amaqonga amajelo eendaba ezentlalo ukusasaza umxholo. Izakhono eziphambili kule ndawo zibandakanya ulawulo lweendaba zosasazo, isicwangciso somxholo, kunye nolwalathiso loyilo.
  5. Intengiso yeinjini yokukhangela - Ukufumana ukugcwala ngokukhangela okuhlawulelwayo kunye nokuhlawulelweyo kufuna ukuba abathengisi bahlale ngoku benotshintsho oluqhubekayo. Umzekelo, uGoogle uhlaziya ialgorithm yayo ngaphezulu kwamaxesha angama-500 ngonyaka. Ukukhulisa ukusebenza kweinjini yokukhangela (i-SEO) kunye nobukho bezinto eziphilayo zezona zinto ziphambili ngokubaluleka phakathi kwe-69% yabathengisi abangena ngaphakathi eMelika i-SEO, intengiso yokukhangela ehlawulelweyo, kunye nokwenza ngcono iwebhusayithi zizakhono zonke eziphambili kule ndawo.
  6. Imveliso yeVidiyo- I-76% yabathengisi ivelisa iividiyo njengenxalenye yesicwangciso sabo sokuthengisa Ezi vidiyo zinokubandakanya udliwanondlebe, oopopayi, kunye nezinye iindlela zokubalisa amabali. Eli licandelo elibalulekileyo lokufikelela kuGen Z. 95% yesizukulwana sisebenzisa i-Youtube, nge-50% yabo besithi "abanakuphila ngaphandle" kwewebhusayithi eqhutywa yividiyo. Izakhono eziphambili kule ndawo zibandakanya ukuhlelwa kwevidiyo, oopopayi, kunye nokulungiswa komxholo.
  7. Uhlalutyo lwedatha- I-85% yabathengisi basebenzisa izixhobo zohlalutyo kwiindlela zabo zokuthengisa. Uhlalutyo sisakhono sesibini esinzima kakhulu ukusifumana kwitalente entsha yokuthengisa, nge-20% yabathengisi besithi kunzima ukuyifumana Ngaphandle kobunzima, i-59% yabathengisi baceba ukonyusa izakhono zabo zokuhlaziya ishishini kwimibutho yabo. Ukumbiwa kwedatha, ukubonwa kwedatha, kunye nohlalutyo lweenkcukacha manani zizakhono eziphambili kule ndawo.
  8. UkuBhloga - I-70% yabathengisi basebenzisa iiblogi ukusasaza umxholo ngeenjongo zokuthengisa kunye nokubhloga rhoqo kunokonyusa iinkampani zetrafikhi ezipapasha iiposti ze-16 + ngenyanga zifumane phantse amaxesha angama-3.5 ngaphezulu kwezithuthi kuneenkampani ezipapasha phakathi kwezithuba zenyanga eziyi-0-4. Izakhono eziphambili kule ndawo zibandakanya uyilo, ukukhuphela kunye nokuvela.
  9. Izakhono zokusebenza - Izakhono zokusebenza ngobuchule zizakhono eziphambili ezibekwa ngabathengisi bedijithali njengezona zibalulekileyo ukubenza bakwazi ukuhlangabezana neemfuno zabo zizonke. Nangona kunjalo, ikwafumaneke ukuba sesona sakhono sinzima ukuseta kwimvelaphi yeetalente zokuthengisa ezintsha. Uhlahlo-lwabiwo mali, ulungelelwaniso lombutho, kunye ne-ROI kunye nemilinganiselo yeemetrikhi zonke zizakhono eziphambili kule ndawo.
  10. Izakhono zamava omsebenzisi - Uhlalutyo lwamava omsebenzisi lolona hlobo lucelomngeni kubathengisi. Nangona kunjalo, iingcali zamava omsebenzisi zinokukhanyisa kukhetho lwabathengi kunye nokuziphatha kunye nokunceda ukuyila iiwebhusayithi kunye neeapps ukuqhuba ukugcinwa kwabathengi kunye nentengiso. Uphando, ukubonelela ngengqondo yokuziphatha kwabathengi, kunye nekhowudi zonke zizakhono ezibalulekileyo kule ndawo.
  11. Izakhono zoYilo eziSisiseko - I-18% yabathengisi baxela izakhono zoyilo njengoko kunzima ukuzifumana kwitalente entsha yokuthengisa, isenza ukuba sibe sisakhono sobunzima esisesithathu kunzima ukusifumana kwitalente entsha yokuthengisa Nangona kunjalo, umxholo wentengiso kuzo zonke iifomati zawo kusafuneka ubonakale, kwaye ezi zakhono ziyaqhubeka ukuba ibango. Izakhono eziphambili kule ndawo zibandakanya uyilo lwegraphic, ubuchule bokuyila, kunye noyilo olubonakalayo.

Nantsi i-infographic epheleleyo:

Izakhono zokuThengisa

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