Ukubuyela umva kuyindlela efunekayo yokuthengisa

Ndingumlandeli omkhulu webhlog kaAndy Sernovitz, Demethi! Ndinqwenela ukuba bendiya kuyicinga loo nto! Namhlanje, nangona kunjalo, andiqinisekanga ukuba ndiyavumelana noAndy.

Abathengisi: Yeka ukuthumela ukunyusa okuqala ngala maxesha anzima, indlela yokuthengisa kwintengiso, okanye nakuphi na ukunyusa okungalunganga koqoqosho.

Ndinqwenela uAndy ukuba ebecinga ngale nto:

Yenza uphando kwi Ukubuyela umva kuGoogle kwaye uya kufumana amanani ayothusa. Sikwimeko yokudodobala kwezoqoqosho. Singene nzulu kuqoqosho. Abantu abaninzi baphulukana nemisebenzi yabo. Ukoyika abanye ukuphulukana nemisebenzi kubangela ukuba abathengi banciphise iindleko. Ayisiyonto imbi leyo, yinto esengqiqweni.

Ukuthetha malunga nendlela yokonga kuqoqosho kungangandi ezintle - kodwa ayisiyonto imbi, nokuba. Inkqubo ye- Ukudodobala kuyinto embi, iimveliso zakho okanye iinkonzo ozibonelelayo zisenokuba njalo ezintle.

Le ayisiyenkukhu okanye iqanda… khange singene kobu bugxwayiba kuba abantu baqala ukuthetha malunga nokudodobala koqoqosho okanye bathetha ngako. Ngapha koko, ukudodobala koqoqosho kusenokwenzeka ukuba kwaqala kunyaka ophelileyo ngaphambi kokuba umntu athethe ngawo. Ngoku sikuloo nto, kufuneka sithathe amanyathelo ukuyenza iphile.

Yonke inkampani kufuneka icinge ngendlela yokwenza ngcono imali kuqoqosho nakumyalezo ngokufanelekileyo. Ngaba inkampani yakho ibonelela ngamashishini okanye abathengi abafuna iindlela zokunciphisa? Kungcono uqale uthethe ngayo!

Ukuhlanganiswa kweBlogware nguMzekelo oMkhulu:

Inkampani yam ibonelela enye indlela engabizi kakhulu kubathengisi ukuze bavelise izikhokelo ezingenayo kwiinkampani zabo. Ngokuka-eMarketer, ukuthengisa kukwindawo yokuqhawula kwiinkampani ezininzi:

Ukudodobala kweMarketer

Ukuba ndingumthengisi kwinkampani enokuthi ivumele abanye abasebenzi ukuba bahambe okanye bafuna ezinye iindawo zokusika, qagela ukuba yintoni endiyifunayo kuGoogle? Ndikhangela iindlela zokusika uhlahlo-lwabiwo mali, jonga njengentshatsheli, kwaye ugcine umsebenzi wam de le nto igqithe!

Ezinye iinkcukacha ezothusayo zokuThengisa kuqoqosho:

  • I-48% yeenkampani ezinkulu zase-US ezivotelwe UkuthengisaSherpa ngoSeptemba bathi uhlahlo-lwabiwo mali lwabo lwemveli luya kuncitshiswa; I-21% ithe ukusikwa kuya kuba "kubalulekile".
  • I-59% yabaphathi abaphezulu bezentengiso abachongwe yinkampani yeenkonzo zentengiso Epsilon kulindeleke ukuba kuncitshiswe uhlahlo-lwabiwo mali lwabo lwentengiso; yi-13% kuphela eyayilindele ukwanda.
  • I-85% yabathengisi abangama-600 ekwenziwe uphando ngabo IiNtengiso zeNtengiso babanga ukuba bazakunciphisa ukuthengisa kwabo ngokwesiko.
  • 53% Umbutho wabathengisi bakaZwelonke (ANA) amalungu athi asika uhlahlo-lwabiwo mali ukuphendula ukudodobala; I-40% ithe batshintsha ingxubevange yeendlela zentengiso kwiindlela eziphantsi zeendleko.

Kuya kuba kukungakhathali kum, njengoMarketer, ukuba ndingathethi malunga nokudodobala koqoqosho nokuba kutheni siziindleko eziphantsi kwezinye iinkampani ezizama ukuqhuba ishishini ngaphandle kwezixhobo ezazifudula zinazo. Le yeyona mozulu imele ukuba siyenze nzulu kwaye sikhule kuyo.

Kuya kufuneka uthengise malunga nayo.

Ingcebiso yomnqwazi kuJeff ku uyilo langaphantsi + intshukumo yekhonkco kwiphepha leMarketer!

3 Comments

  1. 1

    Ndivumelana ngokupheleleyo nawe Doug. Ndiza kuhamba inyathelo eliya phambili ndize ndithi ukuba ngenene sifuna ukukunceda singabaxhalabisa kakhulu ukubaxelela indlela yokuyeka ukwenza iimpazamo kuqoqosho oluphantsi okanye kuqoqosho okanye nantoni na ofuna ukuyibiza ngala maxesha.

    Ukukuqhubela phambili, ndingathi ekubeni ukuthengisa kuyinxalenye yesicwangciso seshishini esipheleleyo, kufanele ukuba sijolise nakusomashishini okanye kumnini weshishini ngakumbi umnini-shishini elincinci owenza yedwa. Uninzi lwabanini bamashishini bayothuswa, balinde isihlangu esilandelayo ukuba sihle kwaye banethemba lokuba umntu othile angabanika ingcebiso, nokuba yeyiphi na ingcebiso elungileyo.

    Ndiyavuma ukuba kufuneka sibaxelele inyani: “Iindlela ezilishumi zokugcina ishishini lakho elincinci lingazukuya phantsi koluqoqosho luphantsi” okanye enye into elolo hlobo. Kuya kufuneka sibaxelele ukuba kufanele ukuba bachitha inkcitho kwintengiso kolu hlobo loqoqosho kwaye ngoba.

  2. 2

    Iposti entle, uDoug, ithe ngqo kwaye ishishini-y. Ndakujoyina kwi-Friend Connect.

    Imibuzo: Kutheni le nto abantu abaninzi- kutheni UMNTU – ekholelwa ukuba intengiso sesona silumko kuqala? Akufanelekanga ukuba ichasene ngokuthe ngqo? Kutheni le nto singasongo sonke ngengubo yokungabonakali? Yinto enye. Ngaba nayiphi na inkampani kufuneka yenze imali ukuba akukho mntu uyayibona?

    Kwicala elingemva kwengqekembe, ukuthengisa akuthethi kuphela, kodwa kweli xesha lentengiso yentlalo, LIMAMELE kwaye liphendule ngokufanelekileyo. Iyajonga, ihamba ngendlela. Ukusika intengiso kule meko kufana nenciniba engcwaba intloko entlabathini, okanye umntwana evala amehlo kwaye evale iindlebe zakhe.

    Zonke ii-execs kufuneka zibambe uloliwe wesikhokelo: ukuthengisa yinto yokugqibela ekufuneka uyinqumle. Oko kum kuyinyani, kugqibeleleyo kwaye akukho-brainer iyonke. Akukho mntu-ubuchopho! Sika ukuthengisa ?! Intoni?! Andivanga?!

    … Kwaye, zihlobo, yimeko thina bathengisi ekufuneka siyibonisile ukuba siza kusinda.

    • 3

      Umbuzo omkhulu, Ngaba! Iisenti zam ezimbini kukuba uninzi lwabathengisi lujolise ekuphenduleni kunokuba zicwangcise. Amasebe entengiso awanabo abasebenzi ukuba baqale ngokuvelisa ukukhula kunye NOKUQINISEKA kokukhula kwenkampani. Kuba abakwazi ukubonisa ixabiso labo kumbutho, bahlala bengabokuqala kwindawo yokusika.

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