Musa ukuwela “kubukho beNgingqi” inkohliso

Iidipozithi iifoto 37564193 s

Ifowuni yam ikhala imini yonke. Amaxesha amaninzi ndihlala ezintlanganisweni nabaxumi kodwa ngamanye amaxesha ndihleli ndivule idesika yam ngelixa ndisenza umsebenzi. Xa kukhala ifowuni, ndijonga ngaphaya kwaye kuhlala kukho ikhowudi yendawo engama-317 ecofa kuyo. Nangona kunjalo, inombolo ayikho kubafowunelwa bam ukuze ndingaboni ukuba ngubani kanye kanye onditsalelayo. Ngonxibelelwano olungaphezulu kwe-4,000 kwifowuni yam-ehambelana nayo LinkedIn kwaye Qhakamshelana… Ndichonga wonke umntu onditsalelayo.

Kodwa oku kwahlukile. Le yinkampani ephumayo yokuthengisa i-317 ikhowudi yengingqi ukuzama nokuphucula amathuba okuba ndibambe ifowuni. Ukuthetha noBill Johnson-umxhasi wethu, ingcali kwintengiso ephumayo, kunye nomsunguli we Intengiso, Oku kwaziwa njenge ubukho bendawo kwaye yeyona panacea yamva nje yetekhnoloji yokuphuma.

Nanku umzekelo uvela I-RingDNA:

Ingxaki ngobukho bendawo kukuba iqala kwangoko ukuxhawulana phakathi komthengisi kunye nethemba lokuzibandakanya ngokunganyanisekanga. Kule mihla nakweli xesha langoku, apho abathengi bafuna ukungafihlisi kunye nokunyaniseka kwiinkampani, oku kungqubana ngqo.

Ubukho bendawo ixhaphakile kwaye iyakhula kushishino… kwaye ikhohlisa kwaye iyisidenge ngokoluvo lwam. Andizami ukubetha kwi-RingDNA- ngomnye wamakhulu abathengisi abathengisa esi sisombululo kunye neyokuqala endiyifumeneyo yevidiyo kwiYouTube. Kodwa ngelixa ividiyo yeRingDNA ichaphazela inani leefowuni eziphenduliweyo okanye ezibuyisiweyo, ayibonisi ukuqonda ngomonakalo owenziwe kwintengiso yakho ngokusebenzisa esi sicwangciso sokukhohlisa.

UDoug Hansen, uMlawuli oyiNtloko woPhuhliso lweAkhawunti Buyani, engaqondanga athabathe umnxeba ovela kumthengisi owayekhe wakhupha eyabo ubuchule bokucofa kwasekhaya. Ngephanyazo wacinga kancinci ngentembeko yomthengisi nangona wayesazi kwangaphambili ukuba benza ntoni.

Ndinamava ngaphezulu kweminyaka engama-30 kwintengiso, kubandakanya ukujonga izinto ngomnxeba kwaye ndizame iindlela ngeendlela ezahlukeneyo zokuqokelela iifowuni ezibuyisiweyo okanye ukuthathwa njengaye nabani na. Ngelixa ndiqondayo umtsalane we iinombolo zendawo ukuvela kwi-id yomntu ofowunayo, ndifumanisa ukuba ukwenza njalo bahlala becebisa ngethemba lokulahlekiswa abayithathayo kwaye benze umqobo wokungakhathali ofuna ukwaphulwa kwasekuqaleni. Ngelixa ezi ndlela zisebenza ngokufikelela kwithemba ngokukhawuleza zikwadlulisela ukungabonakali ngokucacileyo nangokucacileyo kwindlela yethu yokujongela phantsi indlela eya kubudlelwane bokuthembela.

UDoug watsho ngokugqibeleleyo. Nokuba izinga lokuphendula liyenyuka xa ucofa ikhowudi yendawo enye, andinakucinga ukuba inqanaba lokuguqula liyanda nayo. Andikholelwa ukuba awubeki wonke umjikelo wentengiso emngciphekweni ngokuqala ngonyawo olukhohlisayo.

Ithemba kunye nokunyaniseka zizitshixo kuyo yonke intengiso. Sukuzibeka emngciphekweni ngokufaka ikhowudi yendawo!

5 Comments

  1. 1

    Ewe, eli lelinye lamaqhinga adlulile umhla wokuphelelwa kwawo. Kwiinyanga ezili-18 ezidlulileyo le nto yandikhohlisa kwisibini sokuqala sokufowuna, ngoku nantoni na engayibethiyo i-ID yomnxeba ayihoywa…

  2. 2

    Ngelixa oku kunokubonwa kwangaphambili njengokukhohlisa, kunzima ukungalihoyi izinga lokuguqulwa kwempendulo eyongeziweyo kwaye ukusetyenziswa kwayo kusebenza ngokugqithisileyo ngexesha leemeko apho A. umxhasi ucele umnxeba okanye u-B. umsebenzisi wokugqibela ungumthengi. Ngoku, ukuba uthengisa kwi-C-suite okanye kwiakhawunti yeshishini, musa ukusebenzisa ubukho basekhaya. Kodwa ngokwentembeko, ndisebenzise esi sixhobo kwindawo yangaphambili (ngelo xesha ndithengisela abathengi) kwaye ukuthembela akuzange kulahlekwe. Iza kuthethwa ngalo lonke ixesha- "Ngaba ungowalapha" apho bendibaxelela malunga nenkqubo yethu yefowuni enengqondo kwaye ndiphelise eli binzana ngokuthi "ukrelekrele kakuhle?" Sobabini singahleka kwaye siqhubeke nomnxeba wokuthengisa. Ngeli xesha, izinga leempendulo lenyuke ngaphezu kwama-400% kweso sicelo sithile. 4x amathuba okuvala ishishini. Ndiya kuthatha loo mathuba nangayiphi na imini.

    • 3

      Kukho inani lezicwangciso zokuthengisa ezikhohlisayo eziphucula impendulo kunye namazinga okuguqulwa kuyo yonke into, uRyan. Uthatha izinto ezingathandekiyo, andingomlandeli kwaye andikholelwa ukuba iinkampani ezilungileyo ezinemveliso kunye neenkonzo ezinkulu kufuneka zenze izinto ngolu hlobo.

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